Eden Profile picture
20 Feb, 11 tweets, 2 min read
Sanctuary to Spectacle

How You Can Learn from the Way Casinos Manipulate Your Perception

Casinos are the masters of funneling and closing. They've mastered every element down to the very psyche of the gambler.
The next generation of naturally lit casinos is built on the principles of service design. When it comes to the casino, services are split into two stages.
Frontstage, which refers to every aspect of the casino that is visible to customers. And Backstage, which includes protocols and infrastructure invisible to the eyes of the gambler.

They can only be formally identified when checking in or cashing out.
The Playground-style draws upon super-modern architecture and interiors. They include moving water, green spaces, and fake skies, all acting as a retreat where intimacy and comfort are abundant. The casinos extensively use this “at ease” system for unobtrusive fraud detection.
Use this in your website's UX/UI.

Play on the feelings of the user. If your site is cluttered and overwhelming, the user's confidence will diminish and they'll be less inclined to checkout.
Casinos essentially masquerade as idealized gated communities that focus on player well-being, and use strategies to maximize indulgence, making players stay, play, eat, and party for longer.
Make your prospects feel safe and well cared for. Invite them in with site architecture and colour grading. Warm and friendly tones will always work regardless of your business.
Exclusivity is a major draw for many establishments, and for good reason. ‘The Cosmopolitan’ features a full-fledged art gallery. ‘The Venetian’ has gondolas that feature Italian love-song singing men that push your boat through its shopping center.
The Mandalay Bay hotel-casino moved a statue of Vladimir Lenin from a village in Ukraine to its Red Square Restaurant. They beheaded the statue and placed the head in a block of ice in a vodka locker at the bar.
‘Paris Las Vegas’ with its half-scale replica of the Eiffel Tower, is marketed towards the LGBT community. These obscure yet personal touches seem to attract that sort of crowd.
They make the environment unique and memorable, acting as a staple visual aid for each establishment. People not only want to gamble, but they also want to be a part of the experience. They crave what they haven’t yet seen.

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Eden

Eden Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @HandofEden

20 Feb

3 Reasons Your Business Isn't Getting Results
1. Your Product/Service is Low-quality
Yes, this may seem obvious but this simple fault goes unnoticed by 70% of entrepreneurs.

Don't allow your own perception of the product to cloud its true potential.
Read 43 tweets
20 Feb
Short Thread

How to Funnel high-tier Clients

The best way I've found to funnel high-tier clients is by forcing prospects to complete a preemptive form prior to the sales call.
Most software has built-in form templates free of charge, or you can redirect them to a separate landing page if you think the UX/UI is garbage.

This is time-efficient qualifying
You won't have to go back and forth on requirements, objectives, and price, and you can completely cut out all the submissions below a certain revenue threshold who are more than likely going to reject your quote with the "I'll think about it" response.
Read 8 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!