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20 Feb, 11 tweets, 2 min read
Sanctuary to Spectacle

How You Can Learn from the Way Casinos Manipulate Your Perception

Casinos are the masters of funneling and closing. They've mastered every element down to the very psyche of the gambler.
The next generation of naturally lit casinos is built on the principles of service design. When it comes to the casino, services are split into two stages.
Frontstage, which refers to every aspect of the casino that is visible to customers. And Backstage, which includes protocols and infrastructure invisible to the eyes of the gambler.

They can only be formally identified when checking in or cashing out.
The Playground-style draws upon super-modern architecture and interiors. They include moving water, green spaces, and fake skies, all acting as a retreat where intimacy and comfort are abundant. The casinos extensively use this “at ease” system for unobtrusive fraud detection.
Use this in your website's UX/UI.

Play on the feelings of the user. If your site is cluttered and overwhelming, the user's confidence will diminish and they'll be less inclined to checkout.
Casinos essentially masquerade as idealized gated communities that focus on player well-being, and use strategies to maximize indulgence, making players stay, play, eat, and party for longer.
Make your prospects feel safe and well cared for. Invite them in with site architecture and colour grading. Warm and friendly tones will always work regardless of your business.
Exclusivity is a major draw for many establishments, and for good reason. ‘The Cosmopolitan’ features a full-fledged art gallery. ‘The Venetian’ has gondolas that feature Italian love-song singing men that push your boat through its shopping center.
The Mandalay Bay hotel-casino moved a statue of Vladimir Lenin from a village in Ukraine to its Red Square Restaurant. They beheaded the statue and placed the head in a block of ice in a vodka locker at the bar.
‘Paris Las Vegas’ with its half-scale replica of the Eiffel Tower, is marketed towards the LGBT community. These obscure yet personal touches seem to attract that sort of crowd.
They make the environment unique and memorable, acting as a staple visual aid for each establishment. People not only want to gamble, but they also want to be a part of the experience. They crave what they haven’t yet seen.

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This is time-efficient qualifying
You won't have to go back and forth on requirements, objectives, and price, and you can completely cut out all the submissions below a certain revenue threshold who are more than likely going to reject your quote with the "I'll think about it" response.
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