Thread by @Logo_Daedalus

Yeah corporations have a distinct interest in “social engineering” consumer behaviors by eliminating stigmas so when you see NFL athletes doing Soylent commercials the point is to eliminate the “effeminate” stigma towards vegetarianism etc to drive consumer behavior— obviously

This is what “marketing” really is— the easy game is “capturing an existing market”— but the real professionals “develop emerging markets” or “create new markets”

In order to “create a market” you need to create the motivations of a consumer to enter that market— this is what advertising does— it tells a story with the purpose of convincing you to adopt the perspective of a consumer in this new market— the “early adopter” identity for ex

Obviously you leverage pre-existing or nascent desires as a part of this, but the point is to curate this more abstract desire (“I experience hunger”) into a specific market purchase (“I will buy the new Doritos Rancheros Breakfast Tacos at Taco Bell”).

Part of this is eliminating barriers to the expression of this desire: “I want meal replacement but isn’t Soylent cringe?”
“No, Soylent is actually based & redpilled, according to me, a hologram of Lebron James”
“Wow— you’re right Famous Masculine Celebrity— I will buy Soylent.”

The story of the social engineering itself can be the story of the advertising— this is high level advertising strategy— the response to the ad is contained within the ad & subverted to its own ends— this is a drama to reorient YOUR reaction to the ad

Obviously there are limits to this— people are not molded in a 1-1 fashion like robots— the point is to innundate as many people as possible with these memes in order to change people’s opinions over & over— this is “nudging”— even if you don’t budge, other people will.

It works.