POWERFUL Communication

The Rule Of Three

Countless products online, organizations, and belief systems use the rule of three to powerfully communicate

People more often remember and truly understand messages structured into three major parts
Do you remember how many bones are in a human hand?

Do you remember Blockbuster's slogan?

Probably NOT
(exclude the doctors on the TL 😉)

The power of 3’s is simple

We all remember these hot slogans:

“Just Do It”
“I’m Loving It”
“Taste The Rainbow”
Steve Jobs was a master at this

He introduced the first iPad showing the new tablet as a “third device” between his phone and laptop

There are “three” models of it: 16, 32, and 64 GB

the second came out as “thinner, lighter, and faster”

The media loved those words ...
So what’s the point?

Evidence suggests that the human mind best remembers information in sets of three

strategists in a lab effectively incorporate the rule of three in designing and marketing products

Want a memorable brand? Use the power of 3

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More from @MindVsMatrix

20 Feb
3 POWERFUL ways to seize opportunity and live with PURE urgency

Quick thread
1. Necessity

That feeling when you are out of work and the bills are coming in

Something magical happens

You suddenly find opportunities

Major health issue?
Now you are doing whatever it takes to get your diet in check



2. Study your enemies

See what opportunities they are missing that you can take advantage of

And more importantly, figure out what they are doing right

So you can do it 3x better

Reminder: never envy competition
There is no competition except with yourself
Read 4 tweets
26 Dec 20


Lose yourself for a while, and figure things out

Don’t be a perfectionist

Dive in, learn on the way to mastery

Love pain, love misery, love being wrong, love feeling behind

This is your fuel
This is your “motivation”

Look forward to panic

When it comes, let it take you over.
Now take that feeling and work your ass off to your purpose

Read 6 tweets
25 Dec 20
Having true charisma can take you places you never thought were possible

There's a reason people are so attracted to charismatic individuals

Let’s talk about it

Give people your full attention

Every interaction, be completely present

Hold strong eye contact
Listen more than you speak
Eliminate distractions

Use positive and open body language

Take up space

Speak with authority

Dress sharp

Be an expert in your craft

You have something people want, ACT LIKE IT!
Read 5 tweets
20 Nov 20
The classic sales strategy to make any phone call, a damn good one.


Whats the spin technique and how you can you use it to close more clients. Let’s go.
S - Situation
Whats your buyers current situation? What does the clients processes look like? What tools are the currently using?

What’s their situation? Dig! Don’t over use situational questions, but ask enough, to get the picture and build rapport.
P - Problem
What problems are they facing? Whats been holding them back?
How long does it take for XYZ to happen?
Who usually has to deal with the problem?

Discover their difficulties and dissatisfactions.

Help the prospect realize theres a problem, and find the pain.
Read 6 tweets
20 Nov 20
Twitter has amazing resources to get your first sale

But what happens when you finally book an appointment?

You HAVE to call them..

The phone call is everything.

You may have the BEST product out there. But when it’s time to dial, how you pitch MATTERS. Lets dig deeper

Tonality is fundamental in building rapport and trust with the prospect.
The person can’t see you, so how you project yourself, is everything.

You should come off as an EXPERT in your voice. Play with different pitches at key moments.
1. Urgency

Your product will change your prospects LIFE. And be sure of it. Speak slow and articulately. Use downward inflection at the end of your sentences when you articulate ideas and statements in a certain way.

Use wisely. This can break rapport in the question phase
Read 8 tweets

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