1) The key to B2C is a low annual price, here retention is the main indicator. You need a good explanation of why paying a subscription. From a software perspective, take a look at how antivirus companies do this.
2) You can offer a one-time fee that has a hidden subscription mechanic like Sketch - they offer a one-time fee but don't offer free updates after 12 months, and with each new upgrade, they change the file specification, so you'll need to purchase a new license to stay updated.
3) And for B2C SaaS: People pay for MS 365 not because they get the apps, but because they get 1 TB of cloud and apps. You need to find the thing; most of the time people are more willing to pay if there is a sync / cloud and Netflix-a-like solution.
4) I see how many SaaS founders are complaining about B2C, but people aren't stupid, they see the difference between a service as a service and a service as a product. That's why they hate subscriptions which are the second.
5) People are more willing to pay for entertainment than utilities and tools. They also pay for status. Just like offline, it's the same: they don't like cleaning etc, so they outsource it. Or they have to use something because of the law or field of work. amazon.com/Automatic-Cust…
6) Invariably, you can always count on human greed and laziness, this is probably the basic key to #B2C #SaaS: emotions.
7) One more important (probably the most important) thing: you cannot be neutral, you have to define your B2C SaaS by views, opinions, preferences.

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More from @JaroslawJanota

23 Feb
💠 I think this is the most important difference (and the only thing you need to know about customer business that will change everything for you): 📜
[1⃣/3⃣]
➡️ when you do B2B, B2G you have to be neutral, but when you do B2C neutrality is your enemy, you must choose your group, define yourself - here metal bands are a great example for me and you can learn a lot from them.
[2⃣/3⃣]
➡️ That's why so many founders struggle with B2C SaaS because they are too transparent: "We are your loved ones" vs "We are not your kind" - contrast is the key.
[3⃣/3⃣]
Read 5 tweets
20 Feb
[ 🗨️TREAD / 🥱RANT / 📃MICRO ESSAY ]

💠#WebDev Time to grow up or wake up!💠

We can't solve the current problems of web app developers with another shiny new framework, it's a crazy road to infinity hell.

What goes around comes around also in #dev #tech; about #CSS: Before CSS, nearly all presentational attributes of HTML doc
and I point to @tailwindcss here, which has a built-in sunk cost, that many developers will discover, when they need to refactor their codebases to use something newer / better / modern / shiny.
I think frameworks can't solve the CSS UI problem with the current approach, because this is a design problem (which @tailwindui is trying to solve, but is based on the wrong approach); this is interesting: Inheritance is a key feature in CSS; it relies on the ancest
Read 13 tweets

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