If you suffer from chronic procrastination..

I eventually overcame it.

4 things happened:
To stop procrastinating on new projects:

1. Justify to yourself that this is a great use of your time right now.

2. Demystify what the first steps look like.

3. Do a "sync session" with a friend ← Key

4. Consider the "Creativity Faucet" to overcome anxiety.
Step 1: Justification

We bail on ideas that we lack high conviction for. So, internalize the importance of a project before starting it.

You can do this by confronting the outcomes you care about when pursuing a project:
Some outcomes I care about myself:

• Self-education

• Adventure: collecting experiences

‍• Audience building: getting distribution

• Exercising talent: being skilled and creative

• Leverage: acquiring resources, connections

• Human connection: getting closer w/ others
Find the outcomes that YOU care most about.

Then rank them based on how much you care about them.

Finally, compare your potential projects by asking this question:

Which project could deliver the most on the outcomes I ranked highest?

That's the one I suggest you start with.
Ultimately, you can't pursue every project at once, so it's helpful to at least build conviction that you're doing one thing with a high likelihood of generating fulfillment.

It reduces FOMO.

This is essentially Jeff Bezos' Regret Minimization Framework, which goes like this:
Which choices can you make today that minimize the regret you'll feel as an 80-year-old looking back on your life?

When you minimize your future regret, you sleep well knowing you're maximizing fulfillment.
Part 2: Demystification

Demystify what the first steps look like.

Find an easy in—like a YouTube video that shows you the easiest way to start.

Finding an "easy in" is critical.
Part 3: Sync sessions

Sync sessions can be huge for overcoming procrastination.

A sync session is a Zoom call where you and a friend work on your projects at the same time.

Throughout the session, you keep your video off and you mute yourself.
In a sync session, you only speak three times:

1. At the start to state your goals for the call.

2. Midway through to sanity check that the other person is working instead of procrastinating.

3. At the end to make sure real progress was made.
During a sync session, you'll likely find yourself procrastinating WAY less.

You stop checking Twitter and YouTube every five minutes.

You focus harder. You're less prone to distractions.

I don't know why this works so well.
I have a theory, though.

I don't think it's due to accountability.

I think it's the comfort of knowing you're in battle with someone else.

To fight on the front lines by yourself? Too scary.

But with fellow soldiers? We'll step up for each other—for a greater cause.
How to schedule a sync session:

1. Find a sync partner. It should be someone who:

• Is excited to be your sync partner.

• There's mutual respect for—you don't want to let each other down.

• Has a roughly similar goal and can empathize with your desire to do this project.
2. After you've found someone, schedule a recurring 1 hour Zoom chat with them.

You can do this for every important project you're procrastinating on.
Now for my final realization about procrastination:

How do we overcome the anxiety of producing bad work?

With the "Creativity Faucet:" the idea is that you don't efficiently produce good work until you've first let the bad work pour out.
At the beginning of a writing session, after all the bad ideas are written down, your brain begins pattern-matching what MAKES them bad.

Then it can start hunting for what's good.

In other words, don't resist bad ideas—lean into them to start.
See the pinned tweet on my Twitter profile to read about the Creativity Faucet:

@julian

You can follow me for one more thread on procrastination. I'm running experiments with friends 🦖💨
Recap:

• It's difficult to finish a project if you're not convinced it's among the best uses of your time.

• Research enough to get started. Don't procrastinate by over-preparing.

• A sync session—where you pair with a friend—can rally you into action.

• • •

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More from @Julian

26 Feb
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These 4 marketing patterns stood out to me 🧙‍♂️
See the images below.

Notice how you're naturally drawn toward the call to action?

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I like seeing signup buttons that describe WHAT you get by signing up. For example:

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The default generic phrases are uninspiring:

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Instead, remind people what's in it for them. ImageImageImageImage
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How can some people write so beautifully?

I think I've figured it out.

THREAD: The four elements of writing style:
Pardon me while I open a wormhole into your brain and thrust style advice into it.

See, that’s an example of style.

I could have just said: "And now let’s learn about style."
Four elements of style I'll cover:

• Your voice
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14 steps for acquiring your startup's first customers:
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Some channels to ask about:

• PR
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When you follow someone on Twitter:

You choose who influences your thinking.

Here are the people I'm testing out this month:
@sahilbloom

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@kanjun

Her tweets are consistently thoughtful takes on topics I care about.

Someone who my IRL friends think of as "the smartest person they know."

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How to rewrite bad writing 👇

After rewriting 400,000 words on my site...

Advice for blog posts, tweets, emails:
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However, they aggressively *rewrite* those drafts.
Your first draft is for messily generating ideas.

Your second draft is for identifying the best ideas then making them resonate.

The enemy of rewriting is being precious about what you originally said and how you originally said it.

You need to be willing to destroy.
Read 31 tweets
30 Jan
I've helped 400+ startups acquire customers.

Here's the framework I teach them—for ads, content, referrals, and product.

Hope this helps! A thread:
Part 1. The growth trajectory

Steps I'm seeing startups follow in 2021:

1. Build an amazing product that naturally encourages word-of-mouth.

2. Then kickstart user growth with a scalable acquisition channel, such as ads.
3. In parallel, I'm seeing them spend most of their growth resources optimizing their user funnel + product experience.

At every step of the user's journey, they A/B test to maximize per-user revenue.
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