How To Write Better Emails

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1. Make Sure You're Targeting The Right People

If the leads you're contacting
- Don't have a need for your service
- Aren't the decision-makers

Your campaign is going to suck no matter how good the email is

Research the industry and target the relevant decision-makers
2. Understand Your Audience

Understand who you're speaking to and adapt your emails to suit them


You should have a different approach when contacting IT directors than you would if you were contacting Creative directors

Don't use the same template for everyone
3. Structure Your Emails

Understand what each section of your email should do

Subject-line & preview text - Get it opened
First sentence intro - Get them to continue reading
Your offer and guarantee - Get them interested
CTA - Make them want to get on a call
4. Subject-Lines

Stop using the same old subject-lines and instead make them relate to your offer

Offering lead-gen
- {Name} Call with your ideal client on me!

Offering SEO
- {Name} I'll get {Company} to page 1 on Google

Learn to think for yourself and use your personality
5. Email Body

Make your emails

- Short & to the point
- Personalised
- Easy to read
- Have personality

Also don't just personalise the first line


- Would love to see if could do something similar for {company}
- Do you have 15 minutes for a call this week {Name}?

People are looking for the "perfect email" to get them results


When you see an email getting results it stands out because its creative right?

Use your personality to your advantage

Stand out over everyone else
7. Write Like You're Tipsy!

Prospects get the same emails 10x/day every day - BE DIFFERENT

Quick examples
- Before I send out a search party I wanted to tell you
- Just taking another swan dive into your inbox
- If you're thinking oh no not him again, wait till you hear this!
8. Review Your Emails!

- Read them ALOUD back to yourself. Make sure they make sense and are conversational

- Ask yourself - Would I open this email or reply to it? Better yet ask someone who isn't scared to tell you the truth



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