By the end of this thread, you'll go from writing follow-ups your prospect doesn't care about, to having them more interested than ever before.

And all it takes is one simple switch.

Here's the truth:

Most people's follow-ups say:

- Just bumping this
- Following up here
- Thoughts?

This is wasteful. It does nothing to further convince the prospect you're worth talking to.

Instead, do this:

Read 11 tweets

Nick Abraham

@NickAbraham12

Apr 5

We built an internal lead list builder that auto-generates:

- Apollo search links
- SalesNav links

Based on each client's offer and targeting preferences.

Here's how it works:

1) Onboarding form

It starts at the onboarding form.

We have 5 questions the client must answer in detail about what I just mentioned.

It gives us (and the automation) the necessary info to build the lead list.

Here's where it gets fun:

2) OpenAI API

We take the answers to the questions they gave us, and tell OpenAI's API to generate us 3-5 more relevant job titles based on them.

Then we tell the API to generate keywords relevant to the client's industry.

Read 7 tweets

Nick Abraham

@NickAbraham12

Mar 27

You can sign 2-3 clients per month in just 20 minutes per day on LinkedIn.

This is the least saturated outreach method I've seen in a long time.

Here's the 3-step playbook:

1) Optimize Your Profile

Boring stuff first. Make sure your:

- Headshot is clear
- Banner has your value-prop
- About section is filled out

You just need to look presentable and legit.

2) Search For ICP

This is much easier with Sales Nav and/or ExportLists.

No matter what though, you just need lists of your ICP.

You can even use the regular search filters (job title, location, etc).

Once you do:

Read 11 tweets

Nick Abraham

@NickAbraham12

Mar 14

My agency sends 1,000,000 cold emails per month for over 150 clients.

Every single lead list we scrape follows the exact same process.

Here's how we get targeted lists of our ICP (and reach out to people who rarely get cold emailed):

(thread)

1) Ocean

This is the easiest way to get lists of accounts similar to ones you want to reach out to.

If you have the perfect account (existing client, for example), you can use it to find a ton of others just like it.

This feels like a targeting hack.

2) Apollo

This should come as no surprise. Take the list from Ocean to find decision-maker emails in Apollo.

This will give you emails for 60%-70% of your list from Ocean.

Don't send from this. You can get the remaining data.

Read 6 tweets

Nick Abraham

@NickAbraham12

Mar 13

I get to see the best and worst cold email campaigns across 150+ offers every week.

If you want to book more meetings with cold email starting today, start prioritizing these 3 things:

1) A/B Test Email 1

Email 1 is the most crucial in the sequence.

- Draft 4-5 versions of it
- Use Smartlead's A/B test feature
- Give winner 60% of volume and others 40%

2) 2-Step Sequences

These have been responsible for our best months.

That said, only do this if your TAM is fairly big.

Email 1: Direct response-style with CTA
Email 2: Value-add with sales asset

Lastly:

Read 4 tweets

Nick Abraham

@NickAbraham12

Mar 11

The best part of running a lead gen agency is how easy the tech makes it to scale.

We scaled from 0-150 clients in 2-3 years.

Here's our tool stack:

1) Account List Building - Ocean

Strongly recommend if you're willing to pay. It's such an easy way to get similar accounts to existing ones.

2) Lead Scraping - Golden Leads

This is great if you need to scrape SalesNav. Very affordable as well.

Read 10 tweets

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