I'm building a ranch in the middle of nowhere.

Four things make this possible:

• Remote work is here to stay
• Starlink satellite internet access
• Tesla Self-Driving
• Privilege to have the mobility

THREAD: Why am I leaving San Francisco?
Why I want to get out of a city:

• To be in nature—not a concrete jungle
• To roam around: dirt bikes and hikes
• Air quality
• Major cities are over-priced
• Quiet. When's the last time you heard nothing?

I visited NorCal and heard total quiet for the first time in 8yrs.
Two things make my move possible:

1. I don't need to be in-person for work.

2. SpaceX's Starlink is rolling out. It's fast Internet everywhere.

Starlink changes what's possible.

Bonus: If you live far outside a city, maybe Tesla Self-Driving can eventually drive you into town
Here's what I'm looking for in a ranch:

• Minimal fire risk
• Nice nature views
• Within 90 minutes of a major city
• 6+ months per year of good weather
• In a location where my friends currently live or are willing to travel to
When I surveyed a few friends, they clustered into these regions:

1. Bay Area, CA
2. Austin, TX
3. NYC, New York
4. Los Angeles, CA
5. ... nothing else was close
Here are North American locations that I like most—in order:

1. San Joaquin Valley, California, USA
2. Kauai, Hawaii, USA
3. The Big Island, Hawaii
4. Okanagan, British Columbia, Canada
5. Phoenix, Arizona, USA
6. Florida, USA
7. Costa Rica
So, here's an example of my ideal property:

• Green and lush land
• Views of mountains
• At least 4 acres of flat, buildable land
• Already has utilities and a roadway on it
• Not shoulder-to-shoulder with other homes
• But still not too far from other homes
Isolation is my concern, by the way.

I don't want to be completely alone.

I love being around great people.
Possible solutions:

• Have 2 cheap guest cabins and host friends year-round
• Split ranch with a friend who also lives on the property
• Coordinate with friends to bulk purchase multiple homes in the area
• Make it a summer home that I spend <6mo/yr in. The other 6mo is city
I find properties using Zillow with filters:

• 2+ acres
• In my price range
• Has mountain view
• Is within ~90 minutes of a major city
• Must have a home on it (ideally a cheap, run-down one I can remove) so that water/power/septic are taken care of
My plan for building a home:

1. Demolish the existing old home.

2. Replace with a modern prefab. They're better built, often cheaper, and take half as long to complete.

3. Install two guest cabins.
Fun things I want on the property:

• Outdoor cabana with group BBQ
• Hangout barn with plants and games
• Makeshift recording studio to bring musicians in
• Multiple dirt bikes to ride nearby trails with friends
Follow me as I chronicle the journey!

I have a potential ranch in NorCal.

Seeing which friend wants to split it.


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More from @Julian

7 Mar
If you suffer from chronic procrastination..

I eventually overcame it.

4 things happened:
To stop procrastinating on new projects:

1. Justify to yourself that this is a great use of your time right now.

2. Demystify what the first steps look like.

3. Do a "sync session" with a friend ← Key

4. Consider the "Creativity Faucet" to overcome anxiety.
Step 1: Justification

We bail on ideas that we lack high conviction for. So, internalize the importance of a project before starting it.

You can do this by confronting the outcomes you care about when pursuing a project:
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I've helped probably 700 startups redo their websites.

These 4 marketing patterns stood out to me 🧙‍♂️
See the images below.

Notice how you're naturally drawn toward the call to action?

Decades of (marketing) psychology have shown that our eyes follow the eyes of others. ImageImageImage
I like seeing signup buttons that describe WHAT you get by signing up. For example:

• Read for free
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The default generic phrases are uninspiring:

• Get started
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Instead, remind people what's in it for them. ImageImageImageImage
Read 6 tweets
18 Feb
How can some people write so beautifully?

I think I've figured it out.

THREAD: The four elements of writing style:
Pardon me while I open a wormhole into your brain and thrust style advice into it.

See, that’s an example of style.

I could have just said: "And now let’s learn about style."
Four elements of style I'll cover:

• Your voice
• Your presentation
• Engaging the senses
• Engaging the imagination
Read 27 tweets
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14 steps for acquiring your startup's first customers:
1. Pay to interview people who've successfully grown a startup like yours. You can find them via LinkedIn Sales Navigator.

2. Ask them which 3 channels (ads, SEO, etc.) you should prioritize for acquiring customers.

3. Ask for examples of companies who run these channels well.
Some channels to ask about:

• PR
• Ads
• Influencers
• Sponsorships
• Organic social
• Word-of-mouth
• In-depth content
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Read 18 tweets
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When you follow someone on Twitter:

You choose who influences your thinking.

Here are the people I'm testing out this month:

Brilliantly crafted deep dives into the fascinating parts of business history.


Her tweets are consistently thoughtful takes on topics I care about.

Someone who my IRL friends think of as "the smartest person they know."

Read 25 tweets
3 Feb
How to rewrite bad writing 👇

After rewriting 400,000 words on my site...

Advice for blog posts, tweets, emails:
Great authors’ first drafts are bad—no better than yours.

However, they aggressively *rewrite* those drafts.
Your first draft is for messily generating ideas.

Your second draft is for identifying the best ideas then making them resonate.

The enemy of rewriting is being precious about what you originally said and how you originally said it.

You need to be willing to destroy.
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