Who's @Julian?

A thread on who I am and the weird stuff I spend my time on.
I care a lot about producing lasting work.

I spent most of 2020 rewriting the content on my website. Very little new content was produced.

The web has a lot of creators but very few caretakers.
Inspiration:

Some people act quickly when inspiration strikes. I'm the opposite.

I act late—once I realize my inspiration for that idea is not perishable.

If I'm confident the idea will stick in my head, it means I'll be happy iterating on it for the long-haul.
This quote from filmmaker Christopher Nolan spoke to me:
Legends:

No celebrity death has stayed on my mind as long as Kobe Bryant's.

Kobe’s death hits hard because he was the personification of sustained greatness in his field.

There are few people like him in *any* field.

For millions, he made the impossible possible.
Identity:

I've never let myself be known as the "Growth Guy" or the "Open Source Guy."

Pros/cons of being the "X guy/gal:"

Short-term pro: Compounds your personal brand growth.

Long-term con: Cements your self-identity and dissuades you from exploring new things and growing.
Why I write:

Writing is my forcing function to learn.

In trying to teach something clearly, I learn it clearly myself.

I only write handbooks on topics I selfishly want to learn. No exceptions.

Similarly, I only write blog posts to make sense of things I don't understand.
Web design:

I designed Julian.com myself. I used Webflow instead of manual code.

Every month, I look for the ugliest part of my site. Then I spend 30 minutes making that part nicer.

Rinse and repeat, and after a while you'll hopefully have a nice site.
The passion I don't talk about:

I really love filmmaking. I intend to make a film next year.

I'm writing a handbook on screenwriting. It's been the hardest one to write—4 years in the making. So many variables to storytelling.

The other handbooks took <5 months.
Some things I like:
My favorite quotes:
This is my grandma. I'm sharing her just because it would amuse my dad if he saw her on Twitter.
What would make 2021 extra great for me:

• Fix lax of microbiome diversity (gut health).
• Move out of San Francisco to build a ranch.
• Finish a screenplay worth producing.

And:

• Significantly grow my startup.
• Invest in several great startups.
This thread was self-indulgent by design.

I would love if you too made a thread about what fascinates you, what guides you, and what you want in the future.

It would help people get to know you a lot better than your short Twitter bio 😃

Retweet and respond with yours?

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More from @Julian

21 Mar
I'm building a ranch in the middle of nowhere.

Four things make this possible:

• Remote work is here to stay
• Starlink satellite internet access
• Tesla Self-Driving
• Privilege to have the mobility

THREAD: Why am I leaving San Francisco?
Why I want to get out of a city:

• To be in nature—not a concrete jungle
• To roam around: dirt bikes and hikes
• Air quality
• Major cities are over-priced
• Quiet. When's the last time you heard nothing?

I visited NorCal and heard total quiet for the first time in 8yrs.
Two things make my move possible:

1. I don't need to be in-person for work.

2. SpaceX's Starlink is rolling out. It's fast Internet everywhere.

Starlink changes what's possible.

Bonus: If you live far outside a city, maybe Tesla Self-Driving can eventually drive you into town
Read 13 tweets
7 Mar
If you suffer from chronic procrastination..

I eventually overcame it.

4 things happened:
To stop procrastinating on new projects:

1. Justify to yourself that this is a great use of your time right now.

2. Demystify what the first steps look like.

3. Do a "sync session" with a friend ← Key

4. Consider the "Creativity Faucet" to overcome anxiety.
Step 1: Justification

We bail on ideas that we lack high conviction for. So, internalize the importance of a project before starting it.

You can do this by confronting the outcomes you care about when pursuing a project:
Read 18 tweets
26 Feb
I've helped probably 700 startups redo their websites.

These 4 marketing patterns stood out to me 🧙‍♂️
See the images below.

Notice how you're naturally drawn toward the call to action?

Decades of (marketing) psychology have shown that our eyes follow the eyes of others. ImageImageImage
I like seeing signup buttons that describe WHAT you get by signing up. For example:

• Read for free
• Create a meal plan

The default generic phrases are uninspiring:

• Get started
• Try now

Instead, remind people what's in it for them. ImageImageImageImage
Read 6 tweets
18 Feb
How can some people write so beautifully?

I think I've figured it out.

THREAD: The four elements of writing style:
Pardon me while I open a wormhole into your brain and thrust style advice into it.

See, that’s an example of style.

I could have just said: "And now let’s learn about style."
Four elements of style I'll cover:

• Your voice
• Your presentation
• Engaging the senses
• Engaging the imagination
Read 27 tweets
13 Feb
14 steps for acquiring your startup's first customers:
1. Pay to interview people who've successfully grown a startup like yours. You can find them via LinkedIn Sales Navigator.

2. Ask them which 3 channels (ads, SEO, etc.) you should prioritize for acquiring customers.

3. Ask for examples of companies who run these channels well.
Some channels to ask about:

• PR
• Ads
• SEO
• Influencers
• Sponsorships
• Organic social
• Word-of-mouth
• In-depth content
• Referral incentives
• Product-led invites (think Slack, Zoom, Dropbox)
Read 18 tweets
4 Feb
When you follow someone on Twitter:

You choose who influences your thinking.

Here are the people I'm testing out this month:
@sahilbloom

Brilliantly crafted deep dives into the fascinating parts of business history.

@kanjun

Her tweets are consistently thoughtful takes on topics I care about.

Someone who my IRL friends think of as "the smartest person they know."

Read 25 tweets

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