I figured out how to avoid nearly all meetings.

My calendar is now free and clear 😂

There were 4 realizations:
Your perception of importance decays:

We think events are most important when we first schedule.

But, once 2 weeks pass, we realize they aren't critical.

Insight: Schedule non-urgent meetings as far out as possible. A week before the event, you'll often realize you can cancel.
On a call, when asked for a follow-up favor, I say:

"After the call, please email me what you need. We'll take it from there!"

Realization: They rarely follow up.

Which means the real-time favor they asked wasn't important to them. Which means I avoided unnecessary homework.
Batch your calendar.

If you have the privilege of being able to decide when to take calls...

...why would you spray them across your calendar?

I batch calls into one day. I made a Calendly link that only lets people book Thursdays.

I can do deep work on the remaining days.
If you get a lot of emails:

1. Go through your last 500.

2. Find replies you often give.

3. Turn them into snippets. I use TextExpander.

(You can customize snippets per recipient. Avoid being robotic.)

The best snippets are reasons why you can't give someone your time.
It's important to point out that you hugely increase your impact by changing what you work on, not by incrementally freeing up your calendar.

Meaning, being more protective of your time is just a first step to being more thoughtful about how your time is spent overall.
I don't think of my calendar as a blank surface to pile events onto.

I think of it as a ledger of how many times I've traded my time away.
Next thread is on how I make calls shorter and more useful.

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More from @Julian

27 Mar
Who's @Julian?

A thread on who I am and the weird stuff I spend my time on.
I care a lot about producing lasting work.

I spent most of 2020 rewriting the content on my website. Very little new content was produced.

The web has a lot of creators but very few caretakers.
Inspiration:

Some people act quickly when inspiration strikes. I'm the opposite.

I act late—once I realize my inspiration for that idea is not perishable.

If I'm confident the idea will stick in my head, it means I'll be happy iterating on it for the long-haul.
Read 14 tweets
21 Mar
I'm building a ranch in the middle of nowhere.

Four things make this possible:

• Remote work is here to stay
• Starlink satellite internet access
• Tesla Self-Driving
• Privilege to have the mobility

THREAD: Why am I leaving San Francisco?
Why I want to get out of a city:

• To be in nature—not a concrete jungle
• To roam around: dirt bikes and hikes
• Air quality
• Major cities are over-priced
• Quiet. When's the last time you heard nothing?

I visited NorCal and heard total quiet for the first time in 8yrs.
Two things make my move possible:

1. I don't need to be in-person for work.

2. SpaceX's Starlink is rolling out. It's fast Internet everywhere.

Starlink changes what's possible.

Bonus: If you live far outside a city, maybe Tesla Self-Driving can eventually drive you into town
Read 13 tweets
7 Mar
If you suffer from chronic procrastination..

I eventually overcame it.

4 things happened:
To stop procrastinating on new projects:

1. Justify to yourself that this is a great use of your time right now.

2. Demystify what the first steps look like.

3. Do a "sync session" with a friend ← Key

4. Consider the "Creativity Faucet" to overcome anxiety.
Step 1: Justification

We bail on ideas that we lack high conviction for. So, internalize the importance of a project before starting it.

You can do this by confronting the outcomes you care about when pursuing a project:
Read 18 tweets
26 Feb
I've helped probably 700 startups redo their websites.

These 4 marketing patterns stood out to me 🧙‍♂️
See the images below.

Notice how you're naturally drawn toward the call to action?

Decades of (marketing) psychology have shown that our eyes follow the eyes of others. ImageImageImage
I like seeing signup buttons that describe WHAT you get by signing up. For example:

• Read for free
• Create a meal plan

The default generic phrases are uninspiring:

• Get started
• Try now

Instead, remind people what's in it for them. ImageImageImageImage
Read 6 tweets
18 Feb
How can some people write so beautifully?

I think I've figured it out.

THREAD: The four elements of writing style:
Pardon me while I open a wormhole into your brain and thrust style advice into it.

See, that’s an example of style.

I could have just said: "And now let’s learn about style."
Four elements of style I'll cover:

• Your voice
• Your presentation
• Engaging the senses
• Engaging the imagination
Read 27 tweets
13 Feb
14 steps for acquiring your startup's first customers:
1. Pay to interview people who've successfully grown a startup like yours. You can find them via LinkedIn Sales Navigator.

2. Ask them which 3 channels (ads, SEO, etc.) you should prioritize for acquiring customers.

3. Ask for examples of companies who run these channels well.
Some channels to ask about:

• PR
• Ads
• SEO
• Influencers
• Sponsorships
• Organic social
• Word-of-mouth
• In-depth content
• Referral incentives
• Product-led invites (think Slack, Zoom, Dropbox)
Read 18 tweets

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