Sam Born founded Just Born in 1923. He created the technology to make sprinkles and invented a machine that inserted the sticks into lollipops.
He went on to buy the Rodda Candy Company, which was making Peeps by hand in a back room.
Just Born decided to ramp up production of Peeps. What once took 27 hours to make can now be done in six minutes.
So what's inside a Peep? The four basic ingredients are sugar, corn syrup, gelatin, and air.
"Peeps become Peeps when they get their decorations," the company's brand manager said.
The decorations are made with edible wax and are then squirted on with precision. There are people dedicated to making sure everything looks just right on the treat
In order to keep up with this year's Easter demand, the company had to make a hard choice during last year's production. businessinsider.com/peeps-hallowee…
The sweet treat has been around for over 60 years, and Just Born thinks there will always be new ways to use Peeps.
In fact, the brand partnered with @Pepsi recently for a limited-edition beverage.
Today, wacky C-suite titles are all the rage. Chief amazement officers, chief heart officers, and chief empathy officers are popping up across companies. businessinsider.com/companies-inve…
Your company might operate more compassionately because it hired a chief heart officer, but at the end of the day it's still a business, and that person can still fire you, Limsky writes. businessinsider.com/companies-inve…
Remote work sparked a surge in whistleblower complaints. There's more free time, less risk, and more support to call out wrongdoing when you work from home.
@BrittaLokting explains why so many remote workers are deciding to squeal on their companies. ⬇️
In 2017, Simon Edelman blew the whistle on his former employer, the US Department of Energy, as he leaked photographs to the news site @inthesetimesmag of a meeting between the Energy Secretary Rick Perry and the CEO of one of the largest coal companies.
Data from the Yellowstone Wolf Project hints that it's just the side effect of a protozoan inhabiting our brains in a failed attempt to make more protozoa, Adam Rogers (@jetjocko) writes. ⬇️ businessinsider.com/parasite-cat-f…
Curious about what motivates a wolf to leave its pack, Kira Cassidy, a field biologist with the Yellowstone Wolf Project, and her team hypothesized that a parasitic infection was egging them along. Specifically, a microorganism called Toxoplasma gondii. businessinsider.com/parasite-cat-f…
Toxo, as it's colloquially known, reproduces in cat species but leaps to other hosts like rats, hyena, people, and wolves. Once it takes up residence in a new animal, it’s linked to weird behavior — much of it spurred by an elevated appetite for risk. businessinsider.com/parasite-cat-f…