Business Insider Profile picture
Apr 2, 2021 9 tweets 4 min read Read on X
An #Easter basket is incomplete without Peeps. How are these marshmallow blobs made?

We visited Just Born's Pennsylvania factory to see how @PEEPSBrand's iconic treats come to life. 👇
Peeps are a household name.

People use them nationwide to make dioramas, participate in the "100 Peeps challenge," and even pop them in the microwave to see if they'll explode.
Easter accounts for 70% of Peeps' annual sales.

But Peeps fell into the Just Born company's lap sort of by accident.
businessinsider.com/how-55-million…
Sam Born founded Just Born in 1923. He created the technology to make sprinkles and invented a machine that inserted the sticks into lollipops.

He went on to buy the Rodda Candy Company, which was making Peeps by hand in a back room.
Just Born decided to ramp up production of Peeps. What once took 27 hours to make can now be done in six minutes.

So what's inside a Peep? The four basic ingredients are sugar, corn syrup, gelatin, and air.
"Peeps become Peeps when they get their decorations," the company's brand manager said.

The decorations are made with edible wax and are then squirted on with precision. There are people dedicated to making sure everything looks just right on the treat
In order to keep up with this year's Easter demand, the company had to make a hard choice during last year's production.
businessinsider.com/peeps-hallowee…
The sweet treat has been around for over 60 years, and Just Born thinks there will always be new ways to use Peeps.

In fact, the brand partnered with @Pepsi recently for a limited-edition beverage.
Which Peeps flavor would you try?

We ranked 16 flavors from best to worst here: insider.com/i-reviewed-the…

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Business Insider

Business Insider Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @BusinessInsider

Jan 12, 2023
Chief heart officers are invading the C-suite, but don't let their titles fool you: they can still fire you, Drew Limsky writes for @thisisinsider.

Feelings-centric job titles try to paper over a fundamental part of work: its transactional nature. 👇
businessinsider.com/companies-inve… Headline graphic that reads: Chief heart officers are invadi
Today, wacky C-suite titles are all the rage. Chief amazement officers, chief heart officers, and chief empathy officers are popping up across companies.
businessinsider.com/companies-inve… Study graphic with a 2020-2021 analysis by LinkedIn. It read
Your company might operate more compassionately because it hired a chief heart officer, but at the end of the day it's still a business, and that person can still fire you, Limsky writes.
businessinsider.com/companies-inve…
Read 7 tweets
Jan 11, 2023
Hirakawa Yasuhiro is one of the only blacksmiths in Japan who still makes scissors using techniques that date back to the 5th century.

We went to Sakai, Japan, to see how this bonsai-scissor-making craft is still standing. 👇
Like knives, these scissors start with a small piece of metal.

Yasuhiro uses Japanese Yasugi steel because it's more durable and helps the blades stay sharp.
He heats the metal in an old wood-burning surface, rather than a gas burner because he believes the heat is more concentrated that way.

It takes about an hour to reach the perfect temperature.
Read 12 tweets
Dec 30, 2022
Remote work sparked a surge in whistleblower complaints. There's more free time, less risk, and more support to call out wrongdoing when you work from home.

@BrittaLokting explains why so many remote workers are deciding to squeal on their companies. ⬇️

businessinsider.com/remote-work-su… A graphic with an image of a man holding a whistle. It reads
In 2017, Simon Edelman blew the whistle on his former employer, the US Department of Energy, as he leaked photographs to the news site @inthesetimesmag of a meeting between the Energy Secretary Rick Perry and the CEO of one of the largest coal companies.

businessinsider.com/remote-work-su…
The photos showed the executive presenting DOE officials with a pro-coal regulatory plan and giving Perry, a former governor of Texas, a hug.

The day after the photos were published, Edelman was escorted out of the DOE offices.

businessinsider.com/remote-work-su…
Read 9 tweets
Dec 28, 2022
Feel like starting your own company?

Data from the Yellowstone Wolf Project hints that it's just the side effect of a protozoan inhabiting our brains in a failed attempt to make more protozoa, Adam Rogers (@jetjocko) writes. ⬇️
businessinsider.com/parasite-cat-f… Image of a cat in a suit wi...
Curious about what motivates a wolf to leave its pack, Kira Cassidy, a field biologist with the Yellowstone Wolf Project, and her team hypothesized that a parasitic infection was egging them along. Specifically, a microorganism called Toxoplasma gondii. businessinsider.com/parasite-cat-f…
Toxo, as it's colloquially known, reproduces in cat species but leaps to other hosts like rats, hyena, people, and wolves. Once it takes up residence in a new animal, it’s linked to weird behavior — much of it spurred by an elevated appetite for risk. businessinsider.com/parasite-cat-f…
Read 7 tweets
Dec 20, 2022
It takes dozens of people, expensive robots, and special cameras to bring a fast food commercial to life.

We look at how production company The Garage works against the clock and films an advertisement for the perfect burger.👇
Steve Giralt has filmed commercials for big brands like Hershey's, Heinz, and Pepsi through The Garage.

Filming one 30-second ad can cost hundreds of thousands of dollars. And they're working against the clock because they use real food.
Giralt and his team at The Garage worked on a test shoot for Burger King to try to land the popular fast food client.

Brett Kurzweil is a veteran food stylist whose job is to make the burger look like a Whopper.
Read 13 tweets
Dec 16, 2022
No molds are used in the process of making bangjja yugi, or Korean bronzeware — only skill and an experienced eye.

One rice pot can cost $350. We found out what makes it so expensive.👇
While making bangjja yugi has largely been modernized, Lee Bong-ju is one of the few yugi masters still using traditional methods.

Bong-ju, who is 96, has been making traditional Korean bronzeware for over 70 years.
Bong-ju starts by measuring ingredients. The perfect mix requires an exact ratio of 78% copper and 22% tin.

The metals are heated and boiled at 1,300 degrees Celsius. What is left is called a baduk — a bronze plate with a rounded bottom.
Read 10 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(