Elon Musk is on record that he makes decisions using the same technique as Jeff Bezos.

I found YouTube videos of them explaining it.

A thread on thinking more clearly:
This thread is about mental models.

Yes, Twitter has enough of these.

BUT, people never answer the question:

How do I use mental models for everyday decisions? How do I put them into practice?
Mental models are frameworks for thinking.

They simplify complex situations so you can reason through them easily.

They help you make good, long-term decisions without needing to know everything about a situation.
Your hunter-gatherer brain is not wired to use the best model for every decision.

However, in every generation, a few humans manage to rewire their biology:

They force themselves to think in models constantly.
Elon Musk and Jeff Bezos appear to be two of those people. They're on record about this.
Models do two things:

1. They help you assess how systems work.
2. They help you make better decisions.

These two concepts underlie everything you do.

For example, how does a rocket engine work (system)?

And which type of rocket fuel should you use (decision)?
The rocket engine is a [system] for you to reverse engineer and understand.

As for which type of fuel to use, that's a [decision] to make.

Mental models guide you toward the best answers here.
When Musk and Bezos face important decisions, they deliberately pause to use a mental model.

Most people, in contrast, do a bit of Googling then roll with whatever seems to make the most sense. Drrrrp.
So, here's how to assess systems.

A "system" is anything with multiple parts that depend on each other. Every machine and process is a system.
These are all systems:

• A business.
• A tool, such as a rocket or a keyboard.
• A process, such as economic growth or sustaining a romantic relationship.
• A state of being, such as your health or happiness.
The world makes more sense when you see it as a patchwork of such systems—each of which can be reverse engineered via mental models.

A mental model of a system is a reduction of how it works.

The model identifies the core components that matter and how they interact.
This clarity is necessary to drastically improve a system:

• When you improve the system of business, you make more money.
• When you improve the system of relationships, you gain deeper friendships.
Here's a mental model that Musk uses to reduce complex systems:

First Principles — What is the most efficient way to solve a problem if you started from scratch? If you look past humanity’s attempts to solve it, what's the best approach if you reasoned from its principles?
For example, the SpaceX team looked past decades of incremental rocket improvements to re-examine spaceflight from scratch.

They asked, What do the underlying (not historical) principles reveal to be the most cost-efficient and power-efficient way to build a rocket?
They let a simple mental model—one that fits on a cue card—guide them through the deconstruction of a massive system so they could drastically improve it.

That is the leverage of models.

Imagine if you looked at every part of the world this way.

Some people do.
How do you use First Principles for your down-to-Earth problems?

For any project, ask:

1. What system underlies this project? Is it a relationship, a business, a product, or something else with multiple components relying on each other?

2. Is this system already efficient?
3. If it's not yet efficient, what are the ironclad principles underlying it?

4. Can I start over from those principles to identify a remarkably better way to design this system?
This brings us to our next question: 

How do we know which systems are worth significantly improving everyday? 

To answer this, we'll introduce our second mental model—one that I call One Level Higher.
One Level Higher — Repeatedly ask whether you’re optimizing a cog in a machine instead of the machine itself. The higher the level you optimize at, typically the greater your ROI.
For example, if your goal is financial wealth:

You can work years to earn a 15% raise (a cog) or you could switch jobs for an instant 25% salary boost (the machine).

You'd reach the financial goal quicker if you optimized the machine: finding a new job. That's higher level.
But you can go a level even higher.
The job market is itself a cog in yet another financial machine: earning financial stability.

What if you could achieve financial stability without having to toil away at a 9 to 5 in the first place?
If your real passion lies outside the office, then climbing the corporate ladder is falling prey to inertia.

The better path might be reducing expenses by moving to a cheaper city and living modestly.

With lower costs, you could switch to part-time and pursue your passions.
Isn’t that the higher-level game you're really optimizing for?

The One Level Higher model is the process of asking yourself: 

Is it higher leverage to optimize a level above the one I'm focused on?
"When you view the world as a series of outputs, you form opinions. But when you view the world as a series of systems, you form strategies."

—Channing Allen
One Level Higher is a model for assessing systems in your everyday life.

But, we have a problem.

Asking ourselves to think a level higher is very hard—due in part to inertia.
Frankly, using a mental model to break out of your flow and question what you’re working on is like ripping the carpet out from under your goals.

It’s painful to confront the possibility that you’ve spent years on the wrong thing.
But, working hard without asking what are the better things to be working on is a hidden form of laziness.

Appreciate the beauty of flow when you're in it, but don't become addicted to it.
Losing agency over your life due to extended flow is what I call flow paralysis. 

It is the archenemy of critical thinking.

It's the clearest sign you’ve abandoned mental models, because the use of models continually adjusts your life trajectory.
Think of it like this: mental models are powered by information. They produce different recommendations based on the updated information you put into them.

So, if you're in a flow state for a long time, you'll have buried your head without ingesting new data, advice, and so on.
Meaning, your mental model is no longer a functioning compass for what to work on.
So far, I’ve only discussed half the power of mental models: optimizing systems to get more out of them.

The second half is making better decisions.
Sometimes, good decision-making is the discipline of silencing your instincts and switching over to mental models.
Everyday decisions fall into two categories:

• Prioritizing — Which path is the best to take?
• Allocating — How much attention, time, or capital should be spent on this?
Here’s an example of a mental model that helps you [prioritize] which projects to work on:

Regret Minimization — To maximize your long-term happiness, prioritize projects you’d most regret not having pursued by the time you’re old and looking back at your life.
This mental model leverages the lifehack that encompasses all others: be good to your future self.

Our brains aren't wired to prioritize our future selves, so we need mental models to keep us disciplined.
Jeff Bezos used Regret Minimization to break out of his Amazon flow and prioritize his new space exploration company.

Then, like Musk, he used First Principles to re-examine space flight from the ground up.
Here's another mental model for making decisions. This one helps you allocate resources:

Pareto Principle: 80% of your output will come from the top 20% of your inputs. To maximize ROI, preferentially invest in the 20%.
For example, 80% of the value you get from socializing may come from the top 20% of your friends.

So, preferentially strengthen relationships with those friends.
Further, 80% of your procrastination comes from 20% of your indulgences.

So, place those 2-4 top indulgences out of arm’s reach, and you’ll see an outsized gain in weekly output.
This brings me to the most interesting point I have to make.

My pet theory is that mental models are what people mean when they use the word “wisdom.”

When we think of someone as “wise,” they’re simply using models to generate insights—whether they realize it or not.
Specifically, a wise person is doing one of two things:

• Using a model to explain how a system works in a way you hadn’t realized.
• Using a model to identify the best decision to make amid all the noise.

Wise things I've heard fall into one of those two categories.
Is wisdom therefore the arbitrage one person has over another due to their greater use of mental models and the data they have powering them?
This gets us back to Musk and Bezos.
They’ve learned to love breaking out of their flow to use mental models.

I believe they motivate themselves to do this by overcoming future self-continuity, the phenomenon where, by default, humans see their future selves as other people whose problems are not their own.
Musk and Bezos internalize their future selves as part of their present selves. 

This is the heart of the Regret Minimization framework: be good to your future self because you are your future self.
For Musk and Bezos, breaking their inertia isn’t a very painful process. It's a rush.

Similarly, the smartest people I’ve met have retrained their minds to enjoy being wrong.

They get a dopamine hit when proven wrong because they’re excited to be closer to the truth.
So, how can you use models every day?

Here's what I do:

Schedule a recurring event in your calendar.

Every second Friday, block out 20 minutes to step back from your life and run all your systems and decisions through the mental models you resonate with.
There's a list of of mental models on my blog. (See my Twitter profile for links.)

My Mental Models blog post also has the YouTube videos I mentioned.
Consider applying these models to your life as if you’re improving somebody ELSE'S life.

Research shows that when you act like you’re giving a friend advice, you sidestep your flow paralysis.
Meaning, maybe talk to yourself in the third person:

“Julian, you are doing X. Why aren’t you doing Y? What would a mental model suggest is the better path forward?”
I think that's all it takes to get started: every week, run your life through mental models as if you’re assessing somebody else’s life.
Next thread is about using models to have better conversations.
Here's the blog post version of this tweet thread:


It also has the videos I referred to.

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More from @Julian

29 Mar
I figured out how to avoid nearly all meetings.

My calendar is now free and clear 😂

There were 4 realizations:
Your perception of importance decays:

We think events are most important when we first schedule.

But, once 2 weeks pass, we realize they aren't critical.

Insight: Schedule non-urgent meetings as far out as possible. A week before the event, you'll often realize you can cancel.
On a call, when asked for a follow-up favor, I say:

"After the call, please email me what you need. We'll take it from there!"

Realization: They rarely follow up.

Which means the real-time favor they asked wasn't important to them. Which means I avoided unnecessary homework.
Read 9 tweets
27 Mar
Who's @Julian?

A thread on who I am and the weird stuff I spend my time on.
I care a lot about producing lasting work.

I spent most of 2020 rewriting the content on my website. Very little new content was produced.

The web has a lot of creators but very few caretakers.

Some people act quickly when inspiration strikes. I'm the opposite.

I act late—once I realize my inspiration for that idea is not perishable.

If I'm confident the idea will stick in my head, it means I'll be happy iterating on it for the long-haul.
Read 14 tweets
21 Mar
I'm building a ranch in the middle of nowhere.

Four things make this possible:

• Remote work is here to stay
• Starlink satellite internet access
• Tesla Self-Driving
• Privilege to have the mobility

THREAD: Why am I leaving San Francisco?
Why I want to get out of a city:

• To be in nature—not a concrete jungle
• To roam around: dirt bikes and hikes
• Air quality
• Major cities are over-priced
• Quiet. When's the last time you heard nothing?

I visited NorCal and heard total quiet for the first time in 8yrs.
Two things make my move possible:

1. I don't need to be in-person for work.

2. SpaceX's Starlink is rolling out. It's fast Internet everywhere.

Starlink changes what's possible.

Bonus: If you live far outside a city, maybe Tesla Self-Driving can eventually drive you into town
Read 13 tweets
7 Mar
If you suffer from chronic procrastination..

I eventually overcame it.

4 things happened:
To stop procrastinating on new projects:

1. Justify to yourself that this is a great use of your time right now.

2. Demystify what the first steps look like.

3. Do a "sync session" with a friend ← Key

4. Consider the "Creativity Faucet" to overcome anxiety.
Step 1: Justification

We bail on ideas that we lack high conviction for. So, internalize the importance of a project before starting it.

You can do this by confronting the outcomes you care about when pursuing a project:
Read 18 tweets
26 Feb
I've helped probably 700 startups redo their websites.

These 4 marketing patterns stood out to me 🧙‍♂️
See the images below.

Notice how you're naturally drawn toward the call to action?

Decades of (marketing) psychology have shown that our eyes follow the eyes of others. ImageImageImage
I like seeing signup buttons that describe WHAT you get by signing up. For example:

• Read for free
• Create a meal plan

The default generic phrases are uninspiring:

• Get started
• Try now

Instead, remind people what's in it for them. ImageImageImageImage
Read 6 tweets
18 Feb
How can some people write so beautifully?

I think I've figured it out.

THREAD: The four elements of writing style:
Pardon me while I open a wormhole into your brain and thrust style advice into it.

See, that’s an example of style.

I could have just said: "And now let’s learn about style."
Four elements of style I'll cover:

• Your voice
• Your presentation
• Engaging the senses
• Engaging the imagination
Read 27 tweets

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