Had consulting calls in the last 30 days with 2 of the BIGGEST KILLERS on Twitter.

@blackhatwizardd

&

@linkedin_king

Here are 5 🔑‘s that I learned during my time with each.

THREAD
#1 EFFORT PER INDIVIDUAL PROSPECT SHOULD SCALE WITH SALE VALUE

If *you personally* stand to make X $ per sale, you should put an equivalent amount of work into touchpoints.

$50,000 deals only respond to $50,000 messages.

Likewise, don’t waste $200/hr time on $700 LTV leads.
#2 LEAD WITH VALUE

I know it can be a pain in the ass to make the logistics of making lead magnets for each of clients.

But it is so worth it.

PDF case studies, industry trends, dangers to their business.

CREATE CONTENT EXECUTIVES WANT TO READ.

They care about their niche.
#3 MULTIMEDIA CONTENT

Videos personalized down to individual prospects.

Images personalized with hyperise.

Voice notes on LinkedIn.

These make you STAND OUT.

If the market is getting saturated, you better sure as hell be different.
#4 OMNI. CHANNEL.

Hit up these prospects on EVERYTHING.

Email, LinkedIn, Facebook, Phone Call, Voicemails, Twitter

Anything you can find or have a VA scrape.

If they don’t see your video cause they didn’t see your email, you wasted your time.
#5 SHITTY FIRST LINES ARE WORSE THAN NO-FIRST LINES

If you aren’t reviewing your first lines, then someone else sure as hell better be.

Low quality first lines make you look literally stupid, and no prospect wants to work with an idiot.

Do image personalization if no VA.
That’s all for now.

Give me a follow.

Sam out 👊🏻

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