one of the big takeaways I have from "craft beer" as "craft" is the alienation and class fractures within its industrial relations between owners, workers as producers and both consequently and eventually consumers which are obscured by cultural status and marketing mobilizations
What I mean is that lots of people who work in "craft beer" — who are also therefore its consumers — are working class. The wages are often shit, working conditions poor, industrial strength & union power virtually non existent, while also serving a majority bourgeois clientele.
I wrote a really lengthy whatsapp message about this lol not gonna repost it but think it's a rich topic of discussion!
I think a lot of how the industry and it's cultural status is marketed is entirely suitable for parody. The multiple clichés are often bang on the money! But I'd like to see simultaneous critique of the imbalanced power relations that the industry produces AND coexists with.

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with hospitality industry lobbyist in chief

hospitality industry lobbyist in chief Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @FermentTheRich

7 Apr
today in absurdly dull bar job tasks: line-cleaning and purging postmix lines (the soft drinks from the gun). Almost an hour and a half from start to finish
See also: weighing out bar snack servings to correctly calculate inventory
please, just let me pull pints, pour out whisky and talk to people again. I desperately need it.
Read 4 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!