one of the big takeaways I have from "craft beer" as "craft" is the alienation and class fractures within its industrial relations between owners, workers as producers and both consequently and eventually consumers which are obscured by cultural status and marketing mobilizations
What I mean is that lots of people who work in "craft beer" — who are also therefore its consumers — are working class. The wages are often shit, working conditions poor, industrial strength & union power virtually non existent, while also serving a majority bourgeois clientele.
I wrote a really lengthy whatsapp message about this lol not gonna repost it but think it's a rich topic of discussion!
I think a lot of how the industry and it's cultural status is marketed is entirely suitable for parody. The multiple clichés are often bang on the money! But I'd like to see simultaneous critique of the imbalanced power relations that the industry produces AND coexists with.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
