important discovery of how Facebook is a surveillance ad company posing as a consumer product company leveraging monopoly. A few comments I would like to add to this thread which clearly got a lot of eyes because yet - even today - Facebook abuses its rock-bottom expectations. /1
All of this tracking is running into friction. Facebook was forced to reluctantly add a clear history tool (joke), Apple has started blocking it in Safari along w DuckDuckGo, Brave, Firefox in extensions/apps and Apple is about to kneecap Facebook’s app tracking on iOS. 🙏🏽 /2
Facebook likes to pretend that sites intentionally share the data with Facebook. I wrote about this in WSJ in 2014 and it’s a part of the antitrust reports, German Cartel Office case etc. Truth is Facebook misled publishers. I told them this. /3 blogs.wsj.com/cmo/2014/06/20…
We also learned these embedded FB tracking pixels tracking activity are on 8+ million sites thanks to evidence produced in UK Parliamentary hearings. ht @DamianCollins As we’ve studied, users don’t expect this to be happening and mostly don’t know. /4 niemanlab.org/2018/04/jason-…
A stat also commonly not understood is only 2 major tech platforms collect a majority of their data as 3rd parties (activities happening when they’re using other services) - those two companies would be Google and Facebook. They like market to think it’s mostly 1st party data. /5
This is a comical statement by Facebook which again shows the massive gap in expectations between Facebook’s *surveillance by default* and the public - this is why we need strong laws against tracking by gatekeepers like Facebook. Their dominance leads to data abuse. /6
A couple things specific to @zamaan_qureshi’s discovery. He perfectly illustrates the antitrust harm here. Especially for people attempting to engage in their community and education. This again is why @NewYorkStateAG and German Cartel Office cases are so vital to public. /7
And @zamaan_qureshi even discovers something not entirely evident in this anticompetitive behavior and would violate spirit of GDPR if Facebook and 🇮🇪 actually cared. If you don’t want t be tracked then you can’t use Facebook for sign-on either. What a bad actor they are. /8
And @zamaan_qureshi also absolutely nails Facebook’s business and profit model. I’m really heartened to see an entire new generation that has grown up with Facebook recognizing this so clearly. I think users are also starting to connect dots to Instagram and WhatsApp, too. /9
And this final claim by Facebook, I don’t even know what to do with considering their unanswered data breaches that very much collect Likes, tracking of our global activity to real-world harms even political engineering and erosion of democracy. /10
more news yesterday in flurry of activity in lawsuit vs Facebook for (over)paying FTC $5B to protect Zuckerberg. Big names involved. Board records inspection shows who's who in 'approval' - everyone now gone except Zuckerberg, Andresseen and Alford. Gets interesting quickly... /1
Yes, Andreessen joined Thiel in politics with full-throated endorsement of Trump with close allies. Alford was CFO of Chan Zuckerberg right before approval. WSJ reported Chenault and Zients (important: now Biden's chief of staff) stepped down over disagreements with Mark Z. /2
So what's happening. Well, first in April 2024 all of these prior and current board members were served in the lawsuit. Again, this is based on a prior records inspection of non-privileged board documents and the Court at that point deciding to allow the case to move forward. /3
Friday night KA-boom. In adtech antitrust lawsuit against Google, court has ordered the state AGs may depose Google co-founder Sergey Brin and CEO Sundar Pichai. Huge. /1
So the two cited reasons Pichai will be deposed (although not all of them) are incredibly sensitive. 1), “Jedi Blue,” the alleged collusion with Facebook that everyone wrongly wrote off back earlier in this lawsuit. Google CEO Pichai met directly with Facebook CEO Zuckerberg. /2
A reminder the Google and Facebook deal (aka the “NBA” or “Jedi Blue”) is also in a private antitrust suit against Facebook. The deal was signed by the lieutenants of the CEOs (Sheryl Sandberg for Facebook). /3
US v Google flooded docket (103 filings!) over weekend as Court said Friday...hey now, let's skip summary judgment, this baby is going to trial. Much is companies trying to keep their secrets sealed but we get a sense for the witnesses. And a small taste of evidence to come. /1
On the companies filing to keep their secrets sealed which they mostly provided under subpoena, it's a mix of adtech, agencies, platforms, you name it. /2
We also learn some glossary items which likely come up:
'RASTA' - Google's tool to evaluate new 'launches' (aka changes) in ad serving system, runs on live traffic
'Ariane' - identifies and summarized launches
'Launch' - creative name (lol), it replaced Ariane in 2020/2021 /3
SCOTUS just posted order list. It granted cert to Facebook on its Cambridge Analytica matter. Only first question but that’s a huge one. Basically should Facebook have disclosed to shareholders what it started to cover up in 2015 rather than presenting risk as hypothetical? /1
Here is the actual first question as written. One immediate item, it’s outrageous if Justice Kavanaugh didn’t/doesn’t recuse seeing his reported best friend, Joel Kaplan, was directly involved in the matter and its cover up. He threw his SCOTUS confirmation party IIRC. /2
Here is a link into background. I strongly urge press not to overlook this or assume you know fact history. Over the years much has played out in coverup and much of the reporting has been bent towards Facebook’s spin. I am more than happy to point you to the court records. /3
“X has lost dozens of major advertisers under Musk’s ownership, with 74 out of the top 100 U.S. advertisers from that month no longer spending on the platform as of May.” 1/4
Smart NBC report focusing on amplification, velocity and reach, “X isn’t living up to its own policies when it allows violent extremists to use the platform’s amplification features.” 2/4
“It’s not clear to what extent people at X were aware that the company was monetizing the extremist hashtags prior to NBC News’ reporting.” 3/4
Let’s do this. As I’ve said in the past, nothing makes a statement on important news close to the newspaper front page. Across America, almost every editor went with the simple fact, “Guilty.”
Let’s start with the biggest circulation. /1
I shouldn’t overlook Chicago and Los Angeles, Same. /2
Now let’s drop down to Florida for maybe obvious reasons to see how they reported it… /3