Many companies use fancy shit to convince talented people to join their team.
But I think you should discount those perks more than you think.
Why? Because work happiness is determined by the sum of the two shits.
The breakdown:
Option A is simple, without all the glitz and glamour. They emphasize stuff like passion, curiosity, and camaraderie. They don't define themselves by perks.
Option B is icing heavy and cake light. Their sales pitch leads with gourmet chefs, company retreats, and a woodworking shop. The basic shit is assumed and included as an afterthought.
When you’re a 21-year-old recent grad deciding between Option A and Option B , it’s easy to let the perks convince you.
But you shouldn’t.
Let’s say you have 2 job offers on the table.
1. AltPad: Gaming company that aims to slow down early onset Alzheimers. You're super passionate about this!
2. Schmoogle: A social network that's infamous for its fancy perks. You don't use Schmoogle’s product, but you’ll be the envy of your friends.
You take the fancy job and have your first week at Schmoogle. It feels like you’re back in college! You spend lunch time in the cafe meeting new friends, ride bikes during the break time, and get tons of new supplies.
Then the work starts.
Just so happens, the cafe at Schmoogle runs out of Cinnamon Toast Crunch, your favorite cereal.
When you ask the kitchen staff if they plan on restocking soon, they say that because of the CEO’s new gluten allergy they’ll no longer have it it.
It’s not like you work at Schmoogle because of the free cereal but it didn’t hurt.
Then you visit your friend at another fancyshit company Spitter.
Their gym is HUGE. It puts things in perspective. If Schmoogle cared about you they'd have a gym like Spitter.
Strike two.
A few months after visiting Spitter you get a memo from the head of HR.
“Dear Schmoogle employees, because of a lack of attendance, Thursday night yoga classes are now canceled.”
Are you kidding me Schmoogle? The 1 thing you like about Thursdays just got canceled.
BURN IT DOWN
You see, you set yourself up to fail when you pick a job based on the perks.
Like marrying someone because they have a Ferrari and a mansion with a swimming pool.
The allure of the fancy shit goes away. Behind every Ferrari owner is someone who's sick of their Ferrari.
So, if you ever have to decide between the fancy shit or the basic shit, make sure to put most of the emphasis on the basic shit. Not whether they give out free headphones.
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I was born with a messed up left ear. Finally got an aid ~3 years ago.
This stat convinced me:
People with hearing loss are up to 5 times more likely to develop dementia compared to those with normal hearing.
And using hearing aids can reduce the risk of cognitive decline by 50% in people with hearing loss, helping to prevent dementia.
CRAZY.
Why this happens:
Hearing loss increases the brain's cognitive load, leading to social isolation and structural brain changes, which are key factors that raise the risk of dementia.
So, will I try the airpods for an aid?
Maybe.
Last week part of my hearing aid broke and a small piece got stuck so deep into my ear that I had to go to doctor to fish it out.
My team and I wrote lots of blog posts that went viral.
I'd study where my potential users were (tech nerds) and what type of content would get their attention.
Here are some of the early ones.
We had no users at first. Each of these got at least 100k visits in first 7 days.
Google Has a Secret Interview Process… And It Landed Me a Job
- Story of a buddy that got a job interview from google because he was googling code questions and got a popup asking him to join google.
How Pandora's Founder Convinced 50 Early Employees to Work 2 Years Without Pay
- Pandora founder gave a 40 min talk at my event. Last 3 minutes he explained how he was broke and convinced people to work for free.
Part 1: Confessions from the Underground World of Kindle eBooks
- Had a bud making $60k a month copying authors who wrote books on picking up girls + selling consulting because of his success. I thought it was sleezy and was mad at Kindle so we plagiarized a romance novel and made it a best seller.
10 Amazing Entrepreneurs Who Had Accomplished Nothing By Age 30
- Simple. Obviously this would go viral because anyone over 30 would feel great reading this.
Soylent: What Happened When I Went 30 Days Without Food
- I thought the subreddit r/soylent would be full of hustle readers, so did this post to get popular there.
Getting Called “Sweetie” Helped this Entrepreneur Create a Multi-Million-Dollar Business
- founder of hint did a talk. This is one story from her talk. Plus, Hint wanted to promote it and drove traffic.
There were a bunch more. But these were the articles I personally wrote or was involved in in the early, early days when we had no or very small audience.
After a while, we had this guy working for us named Zach Crockett. He wrote 1 article per week. Prolly 50% went viral w/ +1m visitors.
A bunch of cool charts on the Us stock market from the 1870s to 2022.
U.S. Stock Market Returns by Decade.
The average return of the U.S. stock market has been 8.4% per year over the past 151 years (1871 to 2022)
Buy, Hold… Profit?
Once we zoom it out to look at 20-year periods, you won’t see any more flashes of red. In other words, The U.S. stock market has never declined over any 20-year period.
The Best Months in Stock Market History.
A familiar story: in the short-term, the stock market is far from predictable.
The best month in stock market history was August 1932, when the market gained 50.3% in a single month!