Thread by @jason_kint

Pro tip: if you own an iOS device, next week is likely to bring you the most significant improvement in digital privacy in the history of the internet. And it will kneecap Facebook. 🍿

It’s why Facebook was running national ad campaigns, Facebook’s trade group was filing lawsuits, et al. Meanwhile, Google and others are faking privacy efforts on browser to keep up.

https://twitter.com/jason_kint/status/1383056637511004164

We’re about to find out what Facebook refuses to admit. It’s a 21st century version of direct mail. Without your data, no advertiser would choose to run its ads adjacent to FB’s unmanaged, unpredictable user-generated content environments. They’ll still dominate but this hurts.

One other aspect, if it rolls out Tue, it’s the first time Mark Zuckerberg has been rolled over. They launched a national ad campaign, lobbied aggressively, floated lawsuits to friendlies, scaremongered advertisers, built microsites waving effects on small biz/minorities. Lost.

And the data was super clear even when conventional wisdom is to expect Facebook is abusing your privacy.

source: niemanlab.org/2018/04/jason-…

Facebook also unleashed employees in closed door meetings to attempt to work up hysteria across the market. Watch this video from one of them. It’s highly misleading at times and about as disingenuous as Facebook can be.

I like this WSJ explainer a lot. Just ignore the obligatory statements from Facebook. ht @kgw

Let’s test. What will you choose at this prompt?************************
Allow Facebook to track your activity across other companies’ apps and websites?

Tip of the hat to @JoannaStern, too!

Although it's been in Facebook (and Google's risks) for years since they're so reliant on tracking, Q4 2019 earnings report was first time Facebook's CFO seemed to acknowledge reality of regulators and Apple's continued shift towards privacy and the public's expectations of it?

(by popular demand, the "Both" option)
Apple is expected to roll out iOS 14.5 ⬆️tomorrow which will restrict Facebook's ability to track you across your other apps Facebook doesn't own.

Why does this excite you?