THREAD: Elon Musk wants to make life multiplanetary.

I believe it's one of the most audacious goals in the history of audacious goals.

Here are the five biggest lessons I've learned from him, be it startups or life:
Do or die.

"My mentality is that of a samurai. I would rather commit seppuku than fail.”

Seppuku, or hara-kiri, is when a samurai passes a sword through their belly as an honourable alternative to disgrace.
Do not make the best product in a niche.

Make the best product.

"The Model S by Tesla was not just the best electric car; it was best car, period, and the car people desired."
If you're slow, you're missing out on profits and opportunities.

"Musk would place this urgency that he expected the revenue in 10 years to be $10 million a day and that every day we were slower to achieve our goals was a day of missing out on that money.”
When someone says something can't be done. Figure out whether it can't be done by them or it's actually physically impossible to do that thing.

"Take it down to the physics."
Have a ton of skin in the game.

Musk has always been willing to suffer a lot of personal cost.

“My proceeds from PayPal were $180M. I put $100M into SpaceX, $70M into Tesla, and $10M into Solar City."

"I had to borrow money for rent.”
“I would like to die on Mars."

Larry Page once said, “Good ideas are always crazy until they’re not.”

"Elon makes a pretty compelling case for having a multiplanetary society, just because, you know, otherwise we might all die. I think it's a very doable project."
If you enjoyed this thread follow me @sumitgrrg for more.

Also check out this interesting story about @elonmusk and @tesla:

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More from @sumitgrrg

27 Apr
You can go to business school, spend two more years of your life, spending $100K or so in bills, or you can just listen to Steve Jobs.

I’ve read his biography every year for the last 10 years.

Here's what I learned about startup, marketing, creativity, career, life, and more:
Customers don’t know what they want until you show it to them.

When Jobs unveiled the Macintosh, a reporter asked him what type of market research he had done. Jobs replied: “Did Alexander Graham Bell do any market research before he invented the telephone?”

Think different.
Turkish Coffee? So Fucking What?

1/2

When someone in Turkey tried to explain to Jobs how Turkish coffee was made very different from anywhere else, Jobs thought, “So fucking what?”

"Who in Turkey even gave a shit about Turkish coffee?"
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11 Apr
I've read all of Jeff Bezos's 23 years of Amazon shareholder letters twice now.

It's an MBA of its own.

Here's what I learned about startups, entrepreneurship, investing and more:
Your customers are loyal to you right up until the second that someone else offers them a better service.
Listen to customers, but don't just listen
to customers also invent on their behalf.
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5 Apr
I’ve read more than 100 threads in the last 3 months.

The amount of ever-growing great content on Twitter continues to blow my mind.

If you only read one thread a day it will completely change your life.

Here are the first 10 days to get you started:
Day 2

What are the similarities between Jeff Bezos and Mark Zuckerberg that make them both generational leaders.

From someone who has worked closely under both.
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27 Mar
These 10 threads will teach you more than reading 100 books
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22 Mar
Elon Musk once struck a handshake deal for Google to acquire Tesla.

Tesla was struggling for survival as it couldn't turn reservations into sales.

Time for a thread 👇
By the middle of February 2013, Tesla had fallen into a crisis state. If it couldn't convert its reservations to purchases quickly, it wouldn't survive.

It was time for Musk to go all in.
Musk soon pulled employees from every field. Here's what he told them:

“If we don’t deliver these cars, we are fucked. So, I don’t care what job you were doing. Your new job is delivering cars.”
Read 10 tweets
24 Feb
I’ve listened to Steve Jobs’s 2005 Stanford address so many times that I can almost repeat it word to word.

Today, on what would have been his 66th birthday, I would like to repeat those 3 lessons from his life.

That’s it. No big deal. Just three lessons.
1. “You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.”
2. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”
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