Thread by @GrowSurf

We’ve helped 100s of startups advance their word of mouth marketing.

Here’s how you can bring that 🔥 to your business in 7 steps:

1. Determine your brand purpose

Core values drive what we do, so making your Why visible is 🔑

📣 People are 4.5x more likely to recommend purpose-driven brands.

Example: @ChipotleTweets is loved for their ethically and naturally-produced meat

2. Make your product talk worthy

Your product or solution is your best sales tool.

🥰 If you’re solving a problem, you give people good reason to care about your company.

How do you know if your product is talk worthy?

Here’s a few tried and true ways to find out:
• Interview your customers
• Conduct online surveys
• Read reviews of your product

If your product needs improvement, people are less likely to chat about it.

3. Improve customer support

🍣 Imagine eating the best meal of your life...

Then having to wait 45 minutes to get the check!

Would you eat at that restaurant again?
Would you recommend it to friends and family?

Doubt it.

👏 Consumers are 38% more likely to recommend a company with good customer service.

There are 3 ways to ensure top tier customer service:
• Be available 24/7
• Be available on social media
• Fast communication

Example: @SouthwestAir flew out a forgotten wedding gown!

4. Invest in Customer Experience

“What is the most unique, even unforgettable thing you can offer?
The way you make your customers feel.” @NikkiElizDemere

🤩 Emotion has the power to define your company in a sea of competitors

5. Leverage UGC (User-Generated Content)

👉 UGC is the new #WordOfMouth

People don’t trust brands as much as they trust people they know.

So encouraging UGC is a powerful way to generate buzz!

6. Create a “talk trigger”

🗣️ @jaybaer defines #TalkTriggers as:
built-in differentiators that create customer conversations.

Example: @DoubleTree gives customers chocolate chip cookies at check-in, resulting in a sweet stash of social media mentions

7. Launch a referral program

🐌 Despite all the advantages word of mouth has, it can be quite slow.

Most startups and SMBs simply can’t afford to wait around for results.

So why not take matters into your own hands with a #ReferralProgram?

Example: @MorningBrew’s Share the Brew program accounted for 30% of their climb to 2.5M subscribers! 🚀

Did you find this thread helpful?

1. Retweet the 1st tweet above if you want to help our word of mouth

2. Follow @GrowSurf for more actionable marketing guides!