10 of my realizations about writing well:
Your goal isn't to build a writing habit. Your goal is to fall so in love with interesting ideas that you can’t not write about them.
Don't wait for an idea to be fully formed before writing. You write in order to think through the idea. The act of writing compels your brain to connect the dots.
Be clear, succinct, and compelling.

Your writing is clear once your ideas are self-evident.

Your writing is succinct once everything unimportant is removed.

Your writing is compelling once the reader effortlessly makes it to the end.
90% of writing is rewriting. It's a lot of work to rewrite.

Meaning, being a consistent writer has less to do with finding the time and more to do with falling in love with the rewriting process.

Make a game out of it: How can you make your ideas 20% clearer on each pass?
How I implement feedback:

• Do I agree? I'll implement it

• If 3 out of 10 people have the same feedback and I'm ambivalent, I implement it if it’s quick

• If 4+ of 10 have the same feedback and I disagree, *I'm* likely wrong. Put myself in their shoes. Rethink assumptions.
One sign of effective writing is that it's simple.

Tip: Avoid abstract phrasing.

Here's a sentence with bad, abstract phrasing:

"The obstacle facing media organizations is to chart an economically sustainable course through a landscape of commodity journalism.”
Let's rewrite that sentence plainly:

“News companies are having a hard time staying in business because anyone with a blog or Twitter account can report the news now."
Simplification such as this does not make your writing less sophisticated.

The complexity of your writing should emerge from the strength of its ideas, not from how those ideas are worded.
Analogies help your ideas pop off the page.

One way to write an analogy:

• Make a comparison (red)
• Explain the comparison (green)
• Delight readers with the significance of it (blue)
My next thread will have a bunch of analogy, metaphor, and style examples.

And you can see more examples here: @julian

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More from @Julian

7 May
If you suffer from procrastination when writing...

I eventually overcame it.

How to make writing easier:
To start, I write the worst draft possible as quickly as I can.

Because almost all the work happens during rewriting anyway.

The greatest friction is in putting ideas down in the first place.
It's your first major hurdle: get a bad draft #1 done so you can spend 95% of your time rewriting.

That means, in my bad first draft, I use placeholders any time I'm stuck:
Read 22 tweets
28 Apr
When you follow someone on Twitter:

You choose who influences your thoughts.

Here are people I'm testing out this month:


• The first of three of the most brilliant people on Twitter who have a criminally low amount of followers
• This guy's mind 🤯🤯


• Just like Jeremy, low-key one of the smartest people on Twitter
• She has great takes on critical thinking and behavioral psychology

Read 24 tweets
26 Apr
10 of my founder friends are forces of nature.

Their startups are now worth $400M+ each.

4 behaviors I've observed:
Effective people optimize for what compounds—not just quick wins.

They train themselves to get a dopamine hit when they help their future selves—even if they receive no immediate benefit from the action.

What compounds:

• Building audiences
• Relationships
• Investing $
In school, we learn by being curious and by accepting when we're wrong.

As adults, we forget we're still students—of life.

Effective people recreate environments where they're still told they're wrong:

They befriend blunt, independent-minded thinkers who'll call them out.
Read 9 tweets
21 Apr
I've decided I'm not starting another startup.

Thread: How to tell when you're working on the wrong thing.
Here's what happened. I spent an hour listing out everything I care about: 

Human connection, self-education, leverage, and so on. 

In the process, I surprised myself: for me, there's a much better way to achieve these goals than starting another startup.
So I'm sharing the framework I used—to maybe help others come to similar realizations.


What should you actually be working on in life?
Read 30 tweets
11 Apr
Have you seen this bio on Twitter?

"Forbes 30 Under 30. 1M IG followers. MBA."

Here's why your eyes roll at this:
This thread introduces a mental model for spotting superficial credentials and avoiding superficiality yourself.
In that bio above, each of those statements is an attempt to signal one's ability and worth.

• Forbes 30 Under 30
• 1M Instagram followers

These signals, however, are vanity metrics—because each can be *gamed.*
Read 30 tweets
3 Apr
Elon Musk is on record that he makes decisions using the same technique as Jeff Bezos.

I found YouTube videos of them explaining it.

A thread on thinking more clearly:
This thread is about mental models.

Yes, Twitter has enough of these.

BUT, people never answer the question:

How do I use mental models for everyday decisions? How do I put them into practice?
Mental models are frameworks for thinking.

They simplify complex situations so you can reason through them easily.

They help you make good, long-term decisions without needing to know everything about a situation.
Read 54 tweets

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