Rex Woodbury Profile picture
May 21, 2021 13 tweets 4 min read Read on X
During the pandemic, unemployment in the Philippines hit 40%.

Thousands of Filipinos without jobs—like Howard, pictured here—turned to blockchain-based online games as a way to make money.

Here's how it happened 👇
It started with Axie Infinity, a popular blockchain game with cartoonish creatures called Axies.

Axie is what’s called a play-to-earn game: if you win battles you earn a resource called Small Love Potion. You can exchange SLP for the cryptocurrency ETH & then convert to dollars.
This man used to drive a taxi, but he had no customers during COVID.

He started playing Axie and making up to ~$300 a month. For reference, minimum wage in the Philippines is about $170 per month.
In this community in Cabanatuan City, about 68 miles north of the Philippines capital of Manila, over 100 people make a living playing Axie.
Here's a 66-year-old grandmother playing Axie Infinity.
Play-to-earn games have been life-changing for members of the community.

One 75-year-old man plays from 4am to 10pm and says, "This is my only entertainment."

His wife adds, "We’re praying to the Lord that Axie doesn’t go away. It’s how we pay for our medicine."
This concept—earning money playing online games with cartoon creatures—may seem silly, but it's putting food on the table for these people.

Play-to-earn games foreshadow future labor structures—structures that will be more common in an increasingly digital, borderless economy.
One problem with Axie is that it's expensive to start. One Axie costs ~$100 and you need 3 to get going. That's $300 most people don't have.

Yield Guild Games solves this by buying digital assets in games and *leasing* them to players. That way, anyone can get started.
Yield Guild hires community managers to recruit players. Here's how the economics break down:

• Players keep 70% of the money they earn
• Their manager takes 20%
• The Guild takes 10%

Yield Guild has moved beyond Axie & now leases out digital assets in other virtual worlds.
Yield Guild's founder Gabby Dizon likens his organization to "settling the metaverse."

Just as settlers explored the American frontier in the 1700s and Singapore in the 1950s, gamers are settling digital worlds.

They're building robust, thriving digital economies.
In the metaverse, labor is borderless: workers can make money from anywhere—all they need is a smartphone and an internet connection.

Play-to-earn games reward players who have time & skill, rather than those with money. This creates a more equal & meritocratic digital economy.
At this moment, people in the Philippines are earning 2x minimum wage by playing an online game.

These Filipinos are an unlikely place to look to glimpse the future, but they embody a new digital economy—one that’s borderless and one in which labor flows as freely as capital.
These Filipinos are showing what can happen when technology unlocks access and reinvents outdated economic systems.

Here's a longer piece on the future jobs of the metaverse, & h/t to Leah Callon-Butler's reporting on this phenomenon.
digitalnative.substack.com/p/how-people-i…

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Rex Woodbury

Rex Woodbury Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @rex_woodbury

Feb 5
1/ When it comes to AI's application layer (slightly more developed) & Vision Pro's application layer (slightly less developed), we're early.

At this point on mobile, we had the flashlight app, lighter app, & beer drinking app.

It took a while for the app ecosystem to develop: Image
2/ The iPhone came out in June 2007; Uber was founded in March 2009.

Here’s a chart of US smartphone ownership, overlaying the foundings of WhatsApp (2009), Uber (2009), Instagram (2010), and Snap (2011).

This first wave of mobile took years to take shape. Image
3/ App was voted "Word of the Year" in 2010, three years after the iPhone first hit the market.

This chart shows continued growth in the app ecosystem in the 2010s: Tinder (2012), Robinhood (2013), TikTok (2015).

These apps emerged 5, 6, 9 years after the iPhone launched. Image
Read 4 tweets
Mar 24, 2023
Taylor Swift's Eras tour is set to make her the highest-grossing female artist of all time.

I've been thinking a lot about Taylor Swift as a businesswoman.

Let me geek out for a minute about Swift and what we can learn from her:
First, it's no secret I'm a massive Taylor Swift fan. Billy Joel said it best when he called her "The Beatles of her generation."

This is partly an excuse for me to write about my favorite artist. But you also don't have to be a fan to appreciate Swift as a savvy businesswoman:
Taylor Swift is only 33, but she's already the only woman to win three Grammys for Album of the Year.

She holds the record for most songs to ever chart on the Billboard Hot 100 (188 songs), and last fall became the first artist to own the entire Top 10 simultaneously.
Read 19 tweets
Mar 24, 2023
A question I think about often is: is brand a moat?

My answer has always been yes, but the recent deterioration of digital advertising makes the answer even clearer.

Brand is a stronger moat than ever, and that's not a good thing:
1/ To step back, marketing, in its modern form, essentially didn’t exist before the Industrial Revolution.

There was such little product differentiation that it wasn’t necessary. Then manufacturing exploded, and production became cheaper & faster than ever before.
2/ New entrants crowded the market & marketing became essential.

Today, marketing is often *all* that distinguishes a product.

In America, kids as young as 2 can recognize brands on shelves, and by age 10 kids have recognition of 300 to 400 brands.
Read 9 tweets
Feb 23, 2023
More celebrity brands are failing.

Adidas is set to lose $200M on Beyoncé’s Ivy Park this year. That's on top of a $1.3B loss from Yeezy.

What went wrong? In order to work, a celeb brand needs to get three things right:
1) Authentic to the celebrity / creator

Ivy Park sales fell 50% in 2022. Adidas projected $250M, but the brand only brought in $40M. Ouch

Beyoncé has an aspirational, aloof persona that's at odds with Ivy Park’s athleisure style. IMO she should have created a luxury brand.
2) Have a genuine net-new insight

The two best case studies for celebrity brands are Fenty and SKIMS. Both had a unique insight:

• Fenty: Make-up should come in more shades for people of color
• SKIMS: Shapewear is outerwear
Read 8 tweets
Dec 8, 2022
1/ One interesting shift: the globalization of culture.

From 2017 to 2022, 47 of the 50 most-streamed songs in the world were in English. But that dominance is slipping.

In India, Indonesia, & Korea, the share of English-language tracks has fallen from 52% to 31%.
2/ In Spain and LatAm, the share of English-language songs has slipped from 25% to 14%.

It's the same story on TV: in Argentina, Brazil, and Colombia, only about half of the most-watched shows are North American. In Japan and South Korea, it’s only 35%.
3/ We see the globalization of pop culture in what audiences are consuming:

• Squid Game (Korean) became the most-watched show on Netflix
• Khaby Lame (Senegalese-Italian) is the most-followed person on TikTok
• Bad Bunny (Puerto Rican) is the most-streamed artist on Spotify
Read 5 tweets
Oct 7, 2022
The most powerful trend in tech right now: "The TikTokization of Everything"

How it's reshaping literally every industry:
To back up, there have been two major forces powering tech for the past decade: mobile and cloud.

Mobile facilitated the rise of massive consumer internet companies: Uber & Lyft, Instagram & Snap, Robinhood and Coinbase. Each was founded between 2009 and 2013.
Digital advertising rapidly shifted to mobile in the 2010s, and desktop-era companies like Facebook had to scramble to reinvent their businesses.
Read 18 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(