Alex Lieberman Profile picture
May 24, 2021 10 tweets 4 min read Read on X
I studied 7 world-class performers over the weekend.

They all have remarkable stories to tell.

Here's 1 fact, 1 lesson, 1 quote from each of them...
1. Daniel Ek (Spotify CEO)

1 FACT: By mistake, NYSE hung a Swiss flag instead of Swedish flag at IPO

1 LESSON: Creativity & structure are not mutually exclusive

1 QUOTE: “We led with our conviction rather than [being] rational, because rational said it was impossible” Image
2. Dwayne Johnson (The Rock)

1 FACT: Highest paid actor in 2020 at $87.5 million

1 LESSON: You can be highly successful without conceding on family

1 QUOTE: “All successes begin with self-discipline. It starts with you” Image
3. Taylor Swift

1 FACT: Before 1989's release, Swift invited 89 fans to her house to listen to her album & bake them cookies

1 LESSON: There's value in a creative outlet whether or not it makes $

1 QUOTE: “Fearless is living in spite of those things that scare you to death.” Image
4. Charlie Munger (Buffett's right hand man)

1 FACT: Never took a course in business

1 LESSON: Someone with a 130 IQ thinking it's 125 > someone with a 180 IQ thinking it's 190

1 QUOTE: “In my whole life, I have known no wise people who didn't read all the time — none, zero” Image
5. Sara Blakely (Founder of Spanx)

1 FACT: 23 years after founding, Sara still owns 100% of Spanx

1 LESSON: Having command over your mindset & self-doubt is everything

1 QUOTE: “I’d never worked in fashion or retail. I just needed an undergarment that didn’t exist” Image
6. Neil deGrasse Tyson (Astrophysicist)

1 FACT: Hosts a podcast on space, science, and culture called StarTalk

1 LESSON: Being a proper skeptic is the best way to find objective truth

1 QUOTE: “90% of the sentences that come out of my mouth, I have previously written down.” Image
7. Elon Musk (CEO of Tesla)

1 FACT: He plans to put a literal Dogecoin on the moon

1 LESSON: Most want to disrupt industries. Elon wants to disrupt the human race.

1 QUOTE: “If you go back 300 years, the things we take for granted today, you’d be burned at the stake for” Image
If you enjoyed these profiles, you should check out The Profile by my friend @polina_marinova.

Polina studies the most successful people & companies in the world, and this post was entirely inspired by her work!

Here's a link: bit.ly/34bEpMI
Finally, if you want more content that makes you a more strategic, thoughtful, and mindful professional, throw me a follow!

@businessbarista Image

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More from @businessbarista

Jul 18
founder-led content is more important than ever.

but it's hard to find the time, not be cringe, and consistently deliver quality sh*t.

here's the 9-question doc i send to my founder friends anytime they ask for content help...
who's your audience/what do they want Image
what do you want/what are your goals Image
Read 4 tweets
Jul 16
WARNING: this is a long ass post (pt 2.)

I condensed 10 years of work on @MorningBrew into a 6-step process to build a successful newsletter business from scratch.

Let's hop in...
Pt. 1 was a beast (full breakdown 👇).

Step 1: you picked your audience.
Step 2: you developed your content strategy.
Step 3: you mapped out your team.

Pt. 2 is all about execution.

Step 4: creating your newsletter.
Step 5: growing your newsletter.
Step 6: monetizing your newsletter.

we'll go through one-by-one...

Step 4: Create the newsletter

tl;dr - A 3-phase, 1-month process to ensure you create a world-class newsletter that finds content-market fit within your niche.

Phase 1 - Nail the content (1 week)

Step 1: Create an MVP of one newsletter in Google Docs (based on pt 1). It should be exactly what you’d plan to send to your audience just without the final design.
- Use @storyarb for it if you need great writers

Step 2: Create a trusted circle of 8-10 readers & critics.

Don’t pick best friends or family. Pick people who are your market of 1 (see pt 1), will give you helpful feedback, and don’t care about hurting your feelings.

Step 3: Send your MVP to the circle & have them answer the following questions:
- Favorite section of the newsletter? Why?
- Least favorite section of the newsletter? Why?
- How would you describe the voice of the newsletter?
- Who would most benefit from reading this newsletter?
- What is one thing you’d change about the newsletter?
- What is one content idea you’d love to see tested?

Step 4: Edit the MVP based on the feedback that you believe enhances the quality of the newsletter.

Once done, you now have your sample newsletter, which will act as your standard (format, voice, quality) moving forward.
Read 17 tweets
Jul 12
WARNING: this is a long ass post.

But I have a sneaky suspicion it's the most valuable post you'll read all week.

I condensed 10 years of work on @MorningBrew into a 6-step process to build a successful newsletter business from scratch.

Today, I reveal steps 1-3...
Step 1: Pick your Niche

Is your niche valuable? [must answer YES to continue]

1) Is it a high-need audience?
- Personal passion (think: gardening, cars, luxury art)
- Prosumer (think: retail investing, alternative investing)
- Professional need (think: sales, software dev, therapy)

2) Is it trending up?
- Will the audience for this niche be bigger in 5 years? (look at 1 & 3 year trends in Google Search Trends & reddstats)
- Will the audience’s need/passion for the information be higher in 5 years?
Is it a valuable audience?

1) Is there a strong advertising model? [must answer YES to continue]

Is it high CPM?
- Rule of thumb: higher-earning audiences command higher CPMs; niche audiences command higher CPMs than general audiences; professional audiences (industry/job function-specific) command higher CPMs than consumer audiences

Is there advertiser depth?
- If you listed out every possible advertiser that would likely be interested to get in front of this audience, how long is that list?
....<25: bad
....25-50: average (typical in b2b)
....50-100: good
....100+: great

- Two types of advertisers:
....Endemic: consistent with the content type
Example: Fidelity in Morning Brew
....Non-endemic: inconsistent with the content type
Example: BMW in Morning Brew

Is there a strong direct monetization model? [not a required YES, but huge plus]

- Would a large enough portion of the audience be willing to pay enough (for access to information, product, the community) to drive 7-figures?

....Community: Pavilion
....Premium Content: The Free Press
....Investment: Not Boring
....Events: A Media Operator
....Digital Products: Money With Katie
....Physical Products: Linus Tech Tips
....Affiliate: The Points Guy
Read 11 tweets
Jul 2, 2023
I keep a list of my favorite sources for learning cool shit.

When I’m bored I go to the list & read something random.

That’s my best defense against doom-scrolling or procrastination.

What should I add to the list?
Image
Image
The value of curation: Image
Prob should have dropped my podcast Founders Journal in the note as a little growth hack.

foundersjournalpod.morningbrew.com
Read 4 tweets
May 30, 2023
Amazon Web Services (AWS) is a $54 billion behemoth.

It's bigger than Marriott, Netflix, and Twitter...combined.

Yet 99% of us don't actually understand the business.

THREAD: The story of AWS & lessons we can learn from it
AWS is electricity for the internet.

It is the largest provider of on-demand, cloud computing services in the world.

With 33% of a $150 billion global cloud market, AWS makes our digital lives possible. Image
While you may not be AWS's customer, you sure as hell use it every day.

Here are some of its clients:

- Netflix
- Zoom
- Verizon Wireless
- Coinbase
- Vanguard
- Amazon
- Morning Brew
- GoPro
- Samsung
- Pinterest
- Snap
- FanDuel
Read 22 tweets
Mar 30, 2023
Gonna be in LA for 2.5 days w/ fiance, mom, and sister.

What should we do?
this is low key my favorite part of twitter. curated recs for experiences from trusted sources
Thoughts on renting a car on Turo and driving to Santa Barbara hanging their for a little then driving to Malibu hanging their for a little then driving back to Koreatown in Los Angeles
Read 4 tweets

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