Your Mom gave you one rule... don't get in a strangers car.
But you did, and now Uber is a $95B business.
If you gave them $5k after seeing this original pitch deck, you would now be worth $24m+👇
But you did, and now Uber is a $95B business.
If you gave them $5k after seeing this original pitch deck, you would now be worth $24m+👇
1/ Question the status quo
Before Uber, no one questioned taking a cab.
It's just what you did.
Standing on the side of the road with your arm out was normal.
Now it seems a bit... silly?
Find industries where we're still standing on the side of the road.
Before Uber, no one questioned taking a cab.
It's just what you did.
Standing on the side of the road with your arm out was normal.
Now it seems a bit... silly?
Find industries where we're still standing on the side of the road.
2/ New tech enables old ideas
Uber wasn't the first ride-sharing app.
The others were too early.
If there wasn't a rise in smart phones and location based services, then Uber wouldn't be possible.
Find opportunities where there's emerging adoption (like VR)
Uber wasn't the first ride-sharing app.
The others were too early.
If there wasn't a rise in smart phones and location based services, then Uber wouldn't be possible.
Find opportunities where there's emerging adoption (like VR)
3/ Grow with your market
Uber believed they were just a luxury experience.
Yes, their early adopters were, but they tried to keep that luxury experience feel for everyday people.
The entire luxury market for transport was $4.2B... Uber did $11.14B last year alone.
Uber believed they were just a luxury experience.
Yes, their early adopters were, but they tried to keep that luxury experience feel for everyday people.
The entire luxury market for transport was $4.2B... Uber did $11.14B last year alone.
4/ Paint the future
First, they got 10X their best-case scenario.
Their 'realistic case' would still be a good business.
And their worst case scenario sounds like, "Hey investors, if we fail... we'll at least still drive you around."
First, they got 10X their best-case scenario.
Their 'realistic case' would still be a good business.
And their worst case scenario sounds like, "Hey investors, if we fail... we'll at least still drive you around."
I have nothing to say about this screen except look at those phones.
5/ Become a verb
Because they created the market, they became the verb.
"We can just Uber..."
Like "Google it" or "Let's Zoom."
Because they created the market, they became the verb.
"We can just Uber..."
Like "Google it" or "Let's Zoom."
6/ You can raise sooner than you think
proof of value > proof of growth
I've never seen URL purchased as a progress metric but I love it.
proof of value > proof of growth
I've never seen URL purchased as a progress metric but I love it.
7/ Highlight secondary benefits
For Airbnb the secondary benefit in their pitch was community.
For Uber, it was helping the environment.
I mean I would write a check too, who doesn't want to help the environment?
For Airbnb the secondary benefit in their pitch was community.
For Uber, it was helping the environment.
I mean I would write a check too, who doesn't want to help the environment?
You don't have to hail a cab for more startup rides like this, you just gotta follow @Adam_Ha_Yes
Thanks for reading!
RTs are greatly appreciated 🙏
Thanks for reading!
RTs are greatly appreciated 🙏
The 7 Lessons from Uber's pitch deck:
#1 Question the status quo
#2 New tech enables old ideas
#3 Grow with your market
#4 Paint the future
#5 Become a verb
#6 You can raise sooner than you think
#7 Highlight secondary benefits
#1 Question the status quo
#2 New tech enables old ideas
#3 Grow with your market
#4 Paint the future
#5 Become a verb
#6 You can raise sooner than you think
#7 Highlight secondary benefits
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