more unsealed docs, this time in the Google case led by Arizona Attorney General.
The newly unsealed material is underlined in green unsealed this week (left). Last year, Google proactively unsealed less risky material (right) when Judge first ruled. /1
When Association Press broke original report leading to this lawsuit, it triggered an emergency meeting with an *attention-grabbing* meeting name. The yellow here was actually learned last year when Google proactively unsealed bits (likely trying to muffle press cycles). /2
But now we get the fully unsealed evidence which shows a much more important fact - CEO Sundar Pichai was directly involved. In fact, he received “code yellow” updates from an SVP who oversaw the area of concern who started at Google more than twenty years ago an intern. /3
Most damning in newly unsealed evidence (1) Google’s employees admitting there's almost no way NOT to provide your location to Google (2) Google designs its ecosystem for location data collection.
“This doesn’t sound like something we would want on the front page of the NYT.” /4
In fact, the VP of Maps at Google admitted during deposition that the only way to avoid Google inferring your home and work address is to essentially decide your own device by inserting false addresses. 🤦🏼♂️/5
“WAA” stands for “Web and App Activity”… apparently you can turn it off and Location History off but then Google Maps does the surveillance for Google (note to all, switch to Apple Maps). Employees didn't seem to get this either. /6
But we also learned in this newly unsealed material that something happens when settings make it easier for users to express their expectations not to have their physical location tracked. /7
How big of a drop-off was it? Check this out from the unsealed discovery. When users turned off location services more and more, it made search less effective on the phone. That's a BIG problem for Google. /8
Google had to go to work to bury the setting and get OEM partners to do the same in order to drive back up what they call the "Location Attach Rate." Again, unsealed parts in green. /9
We don't know who all rolled over for Google. The complaint and employees said they didn’t have much choice as the only way to have Google’s key apps was to use their preferred design of Android. We did learn LG made the change for Google. /10
This is all core to their surveillance economics. Attorney General’s team rightly looked at the resources Google uses to maximize “location attach rates.” You could also frame this as a surveillance beacon considering how Google appears to abuse it. /11
Google’s own employees even comment how Apple is eating its lunch in the US market. No doubt, this only has become more so as Apple rolled out enhanced privacy features on iOS and its browser while Google’s surveillance economics continue to get more and more attention. /12
Google's own employees seem to recognize Google’s need to maximize surveillance economics creates a tension with how users expect their Google-owned browser and operating system should work. This problem is getting worse by the day. /13
We also now see in exhibits that the AP story triggered honest reactions from Google’s own employees. Someone - likely in legal department - begged employees not to comment on the report likely knowing it would ultimately be included in discovery materials. /14
Google employees' disgust and concern is immediately evident.
Even a privacy-focused Google engineer couldn’t protect her/his own location from the company. There is more here that's insane where they use non-google builds to try to not be tracked by their own company. /15 🤦🏼♂️
This wasn’t exactly a new problem as it was identified there were five different settings to configure how they mine device usage. /16
Amazing. According to the unsealed complaint, the senior product executive ***at Google*** and ***responsible for location services*** did not know how Google’s own location services interacted with each other. /17
Google had clearly shifted its priorities over the years in how it treats location data. In the 2014-15 range, Google started collecting precise location data and then retreated in early 2019 sometime after the AP reported on their actual practices. Monopoly power. /18
A lot of attention also on what is effectively a loophole that allows a company’s apps to continue to have the users’ location as long as they can get permission through at least one other owned app on the device. Google uses much-less powerful Uber as an example here... /19
however, this loophole becomes a real problem when applied to dominance (Google)…. their own employees recognized their “landmark privacy policy” was created in order to allow them to mine behaviors across their products (and sync their cookie data, too, IIRC)…/20
This is all relevant to emerging legislative fixes for Google and Facebook. Data protection and competition policy are being integrated recognizing how duopoly leverages data across dominant products. See Australia, Germany, UK, EU, state AG suits, FTC, and DOJ lawsuits. /21
Also, it’s a good reminder how Google, similar to Facebook, uses its unparalleled legal and comms teams to suppress scrutiny. As background, @DCNorg filed with @newsalliance (hat tip) to have these docs unsealed nearly a year ago ...and they were just unsealed this week. /22
I have little doubt that after Judge signaled he would unseal docs, Google proactively tried to unseal the most attention grabbing but least legal risky parts of this lawsuit to muffle press. /23
Somewhere in the evidence (there are a ton of docs) they even acknowledge how Facebook’s Cambridge Analytica mess spiked the press attention in how it was handled.
Hence my thread, this also deserves attention. /24
Here is a thread from last year when we initially filed to tie some of this together. /25
Here is the full set of docs from this week. Start with the refiled complaint at the top. Please reply here if I missed anything of significance or jump into my DMs. It takes a village. 🙏🏼 /26 azag.gov/media/interest…
ok, one more. this is literally a Google employee describing how he uses a fork of android in order to be "G-Free." IOW, please don't use our products at home if you want to avoid surveillance. /27
ok, that's all for now. I recognize it's a Friday of a holiday weekend but that's the way they roll. It took me a few days to get through everything.
ok, this is HUGE. Late Friday, Penske (PMC) filed a wicked-smart, landmark antitrust lawsuit against Google. I've now read it in full and I'm very impressed. Importantly, it's the first antitrust suit for Google tying its AI-driven products to its adjudicated search monopoly. /1
The core claim: Google is abusing its search monopoly to force pubs to hand over content - not just for traditional search indexing but to feed its AI. Google then repurposes it to substitute them with its own services breaking the fundamental bargain of the open web. /2
Penske says this is not a fair exchange. If it weren't for Google's adjudicated monopoly power (recall Judge Mehta said they get 19x as many queries as next biggest), Google would be paying pubs for these rights or if it didn't then they would opt-out of providing them. /3
OK all ye people depressed Judge Mehta didn't order Google broken into bits this week. I'm here to cheer you up. DOJ has its other remedies trial in 16 days and just posted its PFJ (Proposed Final Remedies) now 60+ pages of brilliant detail. Let me walk you through key terms. /1
This is the 2023 US v Google adtech win - the one DCN and its premium publishers have long been much more deep and focused on. Here’s what it means for publishers of all types - and why it will be a massive win for the open web if Judge Brinkema signs on (I believe she will). /2
First, clear structural remedies. Google must divest AdX, its ad exchange, w/in 2yrs and likely DFP, its publisher ad server. No more vertical ad stack monopoly with interest conflicts. This would finally decouple tools Google can use to rig auctions and suppress pub revenues. /3
All eyes at Google on streaming NFL game tonight but Google Inc and its many monopolies have had quite the week. I’ve been absorbing on this end, some quick Friday thoughts on things missed. Bad news certainly for the public, and also DCN members, in US v Google Search case. /1
Judge Mehta said "no thanks" to helping publishers - because he said no pubs testified. Maybe that’s what retaliation fear looks like??? He also noted the unlawful conduct was about distribution deals, not deals with publishers. More on that in a minute. /2
Despite Mehta finding Google illegally maintained its 95%+ search monopoly with browser deals, he also said it’s OK for Google to keep owning Chrome - the world’s biggest browser - so they can keep paying everyone else and free riding on their own browser. All bad here. /3
Woah. Facebook just settled immediately before board members Andreessen, Thiel, Zuckerberg, Desmond-Hellman, and Sheryl Sandberg were set to testify as to who knew what and when…depriving public of any accountability and facts in courtroom from board and officer comms. 1/3
Counter to Facebook lawyers framing yesterday, the DC AG suit isn’t dead (awaiting DC Circuit from 1/30 hearing), and NdCal shareholder suit also still alive. This is the closest to
Courtroom testimony after about $8B+ in settlements. 2/3
Credit to Reuters, Delaware Online who I saw actually showed up to cover. It’s likely why Facebook, Zuckerberg and its board, let this one get so close. But the grid. But today things were likely to get very very hot. 3/3
News cycles. News cycles. What I called the "mother of all lawsuits" for Facebook in 2021 goes to trial TOMORROW. Zuckerberg, Marc Andreessen, Sheryl Sandberg, Peter Thiel, other board members expected to testify live as to who knew what and when in its largest scandal ever. /1
Meanwhile, Zuckerberg and Facebook comms have successfully flooded the zone with AI-hype and exclusive CEO interviews mostly distracting the press away from a trial on how they leveraged, and allegedly abused, personal data to drive a decade of massive growth in mobile share. /2
The case involves allegations the board broke its loyalty to company (and Zuckerberg insider traded on stock) after Facebook had been long violating its FTC consent decree and other privacy laws - all covered up by nearly $8 billion in settlements ($5B alone with the FTC). /3
Woah. Exhibit list just posted for Facebook trial in DE starting in a few weeks. We finally have confirmation Sheryl Sandberg was deposed by the SEC - one week prior to Zuckerberg which also kept secret until a lawsuit unsealed it. Sandberg was also sanctioned in this case. /1
This matters as it gets at Who Knew What When at FB ahead of the world finding out its platform was leaking personal data for years. Zuckerberg was dodgy at best under oath to Congress, FB responses to Parliaments focused on 2018 news. But exhibits include Jan 2017 MZ emails. /2
The DE lawsuit claims Facebook's $5 billion record settlement was inflated in order to protect its CEO, Zuckerberg, and also includes (civil) insider trading claims. Zuckerberg was ordered to sit for multiple day depo this year, will have to testify live. /3