more unsealed docs, this time in the Google case led by Arizona Attorney General.
The newly unsealed material is underlined in green unsealed this week (left). Last year, Google proactively unsealed less risky material (right) when Judge first ruled. /1
When Association Press broke original report leading to this lawsuit, it triggered an emergency meeting with an *attention-grabbing* meeting name. The yellow here was actually learned last year when Google proactively unsealed bits (likely trying to muffle press cycles). /2
But now we get the fully unsealed evidence which shows a much more important fact - CEO Sundar Pichai was directly involved. In fact, he received “code yellow” updates from an SVP who oversaw the area of concern who started at Google more than twenty years ago an intern. /3
Most damning in newly unsealed evidence (1) Google’s employees admitting there's almost no way NOT to provide your location to Google (2) Google designs its ecosystem for location data collection.
“This doesn’t sound like something we would want on the front page of the NYT.” /4
In fact, the VP of Maps at Google admitted during deposition that the only way to avoid Google inferring your home and work address is to essentially decide your own device by inserting false addresses. 🤦🏼♂️/5
“WAA” stands for “Web and App Activity”… apparently you can turn it off and Location History off but then Google Maps does the surveillance for Google (note to all, switch to Apple Maps). Employees didn't seem to get this either. /6
But we also learned in this newly unsealed material that something happens when settings make it easier for users to express their expectations not to have their physical location tracked. /7
How big of a drop-off was it? Check this out from the unsealed discovery. When users turned off location services more and more, it made search less effective on the phone. That's a BIG problem for Google. /8
Google had to go to work to bury the setting and get OEM partners to do the same in order to drive back up what they call the "Location Attach Rate." Again, unsealed parts in green. /9
We don't know who all rolled over for Google. The complaint and employees said they didn’t have much choice as the only way to have Google’s key apps was to use their preferred design of Android. We did learn LG made the change for Google. /10
This is all core to their surveillance economics. Attorney General’s team rightly looked at the resources Google uses to maximize “location attach rates.” You could also frame this as a surveillance beacon considering how Google appears to abuse it. /11
Google’s own employees even comment how Apple is eating its lunch in the US market. No doubt, this only has become more so as Apple rolled out enhanced privacy features on iOS and its browser while Google’s surveillance economics continue to get more and more attention. /12
Google's own employees seem to recognize Google’s need to maximize surveillance economics creates a tension with how users expect their Google-owned browser and operating system should work. This problem is getting worse by the day. /13
We also now see in exhibits that the AP story triggered honest reactions from Google’s own employees. Someone - likely in legal department - begged employees not to comment on the report likely knowing it would ultimately be included in discovery materials. /14
Google employees' disgust and concern is immediately evident.
Even a privacy-focused Google engineer couldn’t protect her/his own location from the company. There is more here that's insane where they use non-google builds to try to not be tracked by their own company. /15 🤦🏼♂️
This wasn’t exactly a new problem as it was identified there were five different settings to configure how they mine device usage. /16
Amazing. According to the unsealed complaint, the senior product executive ***at Google*** and ***responsible for location services*** did not know how Google’s own location services interacted with each other. /17
Google had clearly shifted its priorities over the years in how it treats location data. In the 2014-15 range, Google started collecting precise location data and then retreated in early 2019 sometime after the AP reported on their actual practices. Monopoly power. /18
A lot of attention also on what is effectively a loophole that allows a company’s apps to continue to have the users’ location as long as they can get permission through at least one other owned app on the device. Google uses much-less powerful Uber as an example here... /19
however, this loophole becomes a real problem when applied to dominance (Google)…. their own employees recognized their “landmark privacy policy” was created in order to allow them to mine behaviors across their products (and sync their cookie data, too, IIRC)…/20
This is all relevant to emerging legislative fixes for Google and Facebook. Data protection and competition policy are being integrated recognizing how duopoly leverages data across dominant products. See Australia, Germany, UK, EU, state AG suits, FTC, and DOJ lawsuits. /21
Also, it’s a good reminder how Google, similar to Facebook, uses its unparalleled legal and comms teams to suppress scrutiny. As background, @DCNorg filed with @newsalliance (hat tip) to have these docs unsealed nearly a year ago ...and they were just unsealed this week. /22
I have little doubt that after Judge signaled he would unseal docs, Google proactively tried to unseal the most attention grabbing but least legal risky parts of this lawsuit to muffle press. /23
Somewhere in the evidence (there are a ton of docs) they even acknowledge how Facebook’s Cambridge Analytica mess spiked the press attention in how it was handled.
Hence my thread, this also deserves attention. /24
Here is a thread from last year when we initially filed to tie some of this together. /25
Here is the full set of docs from this week. Start with the refiled complaint at the top. Please reply here if I missed anything of significance or jump into my DMs. It takes a village. 🙏🏼 /26 azag.gov/media/interest…
ok, one more. this is literally a Google employee describing how he uses a fork of android in order to be "G-Free." IOW, please don't use our products at home if you want to avoid surveillance. /27
ok, that's all for now. I recognize it's a Friday of a holiday weekend but that's the way they roll. It took me a few days to get through everything.
woah. a deeply concerning internal Google doc just unsealed in US DOJ vs Google (adtech antitrust trial seven weeks from now).
Smells like bid rigging.
Translation (by me):
Red = bad for Google
Green = good for G
'Levels playing field' = helps G
'fairer competition' = helps G /1
at the very least, demonstrates the conflict of interest with having significant market power on both sides. here is a Google doc roadmapping these changes to their auctions from the buy-side and the sell-side ahead of analyzing the impact and mitigating outcry. /2
for example, here is what looks to be Google analyzing what would happen to their biz when they removed "Last Look" which gave Google a significant advantage after an ad auction had been run. Don't miss the Green at bottom. /3
more news yesterday in flurry of activity in lawsuit vs Facebook for (over)paying FTC $5B to protect Zuckerberg. Big names involved. Board records inspection shows who's who in 'approval' - everyone now gone except Zuckerberg, Andresseen and Alford. Gets interesting quickly... /1
Yes, Andreessen joined Thiel in politics with full-throated endorsement of Trump with close allies. Alford was CFO of Chan Zuckerberg right before approval. WSJ reported Chenault and Zients (important: now Biden's chief of staff) stepped down over disagreements with Mark Z. /2
So what's happening. Well, first in April 2024 all of these prior and current board members were served in the lawsuit. Again, this is based on a prior records inspection of non-privileged board documents and the Court at that point deciding to allow the case to move forward. /3
Friday night KA-boom. In adtech antitrust lawsuit against Google, court has ordered the state AGs may depose Google co-founder Sergey Brin and CEO Sundar Pichai. Huge. /1
So the two cited reasons Pichai will be deposed (although not all of them) are incredibly sensitive. 1), “Jedi Blue,” the alleged collusion with Facebook that everyone wrongly wrote off back earlier in this lawsuit. Google CEO Pichai met directly with Facebook CEO Zuckerberg. /2
A reminder the Google and Facebook deal (aka the “NBA” or “Jedi Blue”) is also in a private antitrust suit against Facebook. The deal was signed by the lieutenants of the CEOs (Sheryl Sandberg for Facebook). /3
US v Google flooded docket (103 filings!) over weekend as Court said Friday...hey now, let's skip summary judgment, this baby is going to trial. Much is companies trying to keep their secrets sealed but we get a sense for the witnesses. And a small taste of evidence to come. /1
On the companies filing to keep their secrets sealed which they mostly provided under subpoena, it's a mix of adtech, agencies, platforms, you name it. /2
We also learn some glossary items which likely come up:
'RASTA' - Google's tool to evaluate new 'launches' (aka changes) in ad serving system, runs on live traffic
'Ariane' - identifies and summarized launches
'Launch' - creative name (lol), it replaced Ariane in 2020/2021 /3
SCOTUS just posted order list. It granted cert to Facebook on its Cambridge Analytica matter. Only first question but that’s a huge one. Basically should Facebook have disclosed to shareholders what it started to cover up in 2015 rather than presenting risk as hypothetical? /1
Here is the actual first question as written. One immediate item, it’s outrageous if Justice Kavanaugh didn’t/doesn’t recuse seeing his reported best friend, Joel Kaplan, was directly involved in the matter and its cover up. He threw his SCOTUS confirmation party IIRC. /2
Here is a link into background. I strongly urge press not to overlook this or assume you know fact history. Over the years much has played out in coverup and much of the reporting has been bent towards Facebook’s spin. I am more than happy to point you to the court records. /3
“X has lost dozens of major advertisers under Musk’s ownership, with 74 out of the top 100 U.S. advertisers from that month no longer spending on the platform as of May.” 1/4
Smart NBC report focusing on amplification, velocity and reach, “X isn’t living up to its own policies when it allows violent extremists to use the platform’s amplification features.” 2/4
“It’s not clear to what extent people at X were aware that the company was monetizing the extremist hashtags prior to NBC News’ reporting.” 3/4