Nick Abraham Profile picture
Jun 2, 2021 12 tweets 4 min read Read on X
**Thread**

⚡ How To Automate Your Client Onboarding Process ⚡
so onboarding for every agency looks different depending on what you sell as a service but in this thread I'll go over three things that most agencies will do

- communication channels
- project management
- managing vendors
So this is what we're using for our onboarding tech stack

- go high level
- zapier
- google drive
- slack
1) ONBOARDING FORM

You absolutely need this so you can create zaps and workflows

This is where the information is inputted so that you can automate the output (drive folder, slack messages etc)

The webhook is setting off everything in Zapier
- create your onboarding form in gohighlevel and attach to a subdomain
- include questions regarding things that vendors require to get their job done
- get contact information
- anything else that you need to perform
2) Project Management

We use Notion for project management and with the new Zapier updates we can automate a ton of the work

This is how our workspace is built so our team can communicate and work accordingly
So when that onboarding form is filled out

- an onboarding checklist is created
- they're added to our client board

Now our account managers can get to work
3) Managing vendors

Most agencies have vendors that they use for multiple things

We use two vendors for our service (an ISA team and a lead list builder)

So as soon as that form is submitted. an email is sent out to our vendors with the info they need to start
4) Client communications

I think as soon as you pass the 30 clients point, you should switch to a ticketing system (manyrequests.com)

But if you're not there then I would create shared channels within slack to communicate with them
5) EXTRA: We need our clients to have CRMs since we do B2B lead gen so if they select no within the onboarding form we have a zap that will auto create a CRM for them
6) EXTRA: We do a client checkup call once a month so we setup a workflow within slack that sends them a reminder to book the call on the first of every month
I can almost promise that nobody on this side of twitter has better systems or results then my agency 😈 we'll be at 50 clients before the end of the month and a hundred before the end of the year

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More from @NickAbraham12

Mar 4
If you're a lead gen agency owners under $100k/mo, please don't make the same mistakes I did.

Read this, save it, and look at it every day.

There are 3 things I messed up on that I don't want you to.

Bookmarking this thread will save you money:
1. Profit > Revenue

You can grow top line to $10m/year. It doesn't matter.

What matters is what you take home.

Cut unnecessary SaaS, don't overhire, and focus on strictly what you're personally taxed on as the benchmark for how well you're doing.
2. Spend lots of time focusing on deliverability.

Especially if you're PPL or have guarantees.

Bad deliverability months can ruin revenue. Ask me how I know.

I post a lot about this, but honestly just switch to Hypertide.
Read 6 tweets
Feb 27
NEW SERIES:

If I had to generate leads for [company type] here's how I'd do it.

Edition 001: PR firms.

Let's dive in🧵
PR firms get their clients featured in relevant publications.

They often have relationships with outlets because of how often they talk to them.

This actually makes the cold email process extremely easy:
1. Scrape a specific ICP lead.

If you do B2B SaaS PR, scrape B2B SaaS firms.

If you do cannabis PR (real industry), scrape cannabis companies.

Keep the ICP tight so you can build more relevance into the email.
Read 8 tweets
Jan 14
This might be the most valuable cold email post I've ever made.

Here are 10 bad cold emails, and re-writes (and templates) to make each of them meeting-printers:

(I'd bookmark this if I were you)
I'm curious - after reading this, can you reply with which re-write you felt was best?

Trying to see something.

Anyway, let's get into it:
Cold Email 1 Image
Image
Read 13 tweets
Jan 10
90% of agencies' client onboarding experiences suck.

They leave the client confused, frustrated, and more likely to churn.

I've onboarded 300+ customers in the past 3 years at our agency.

Here's onboarding 101:

(bookmark this)
1. Automated email after signature + payment

- Congrats on signing up!
- Here's our onboarding form

Simple, but necessary.
2. Post-form fill

- Email with ALL relevant info they need for your engagement
- Create and trigger all workflows in your backend
- Give customer the time to schedule a call with CSM

*have their CSM reply to that email and give next steps again
Read 5 tweets
Dec 9, 2024
The easiest way to go from $0-10K/mo is with outbound and content.

The easiest way to go from $10K/mo-$0 is trying to get to $20K/mo with paid ads.

If you're under $30K/mo, here's what you can expect from ads:
Your CPA will be no less than $1,500.

That's if you have a solid LP with a VSL and case studies, active LinkedIn, and the whole nine yards.

Most people don't have it completely dialed in.

Let's do the math, even assuming the best case:
Monthly revenue: $10K
CPA: $1,500

15% of your revenue each month to acquire 1 customer simply doesn't work.

Some months, your CPM will shoot up and ads will under-perform.

You'll pay $2K+ for nothing.

You can't afford that cash flow hit on $10K of revenue.

Instead...
Read 4 tweets
Dec 5, 2024
$15,000/mo business idea a college kid could start by lunch today:
Influencer scouting for brands.

1. Set up as many inboxes as you could afford

Ideally through Hypertide, but Smartlead also just released a feature that lets you buy through them, too.

Warm them up as needed (let me know if you need help).
2. Pull from Apollo

Get every Influencer Marketing Manager and Creator Partnerships Manager in the USA with >10 headcount.

These people's jobs are to find and pay influencers. You're going to find them for free and still make 10-20% of the deal.
Read 11 tweets

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