Nick Abraham Profile picture
Jun 2, 2021 12 tweets 4 min read Read on X
**Thread**

⚡ How To Automate Your Client Onboarding Process ⚡
so onboarding for every agency looks different depending on what you sell as a service but in this thread I'll go over three things that most agencies will do

- communication channels
- project management
- managing vendors
So this is what we're using for our onboarding tech stack

- go high level
- zapier
- google drive
- slack
1) ONBOARDING FORM

You absolutely need this so you can create zaps and workflows

This is where the information is inputted so that you can automate the output (drive folder, slack messages etc)

The webhook is setting off everything in Zapier
- create your onboarding form in gohighlevel and attach to a subdomain
- include questions regarding things that vendors require to get their job done
- get contact information
- anything else that you need to perform
2) Project Management

We use Notion for project management and with the new Zapier updates we can automate a ton of the work

This is how our workspace is built so our team can communicate and work accordingly
So when that onboarding form is filled out

- an onboarding checklist is created
- they're added to our client board

Now our account managers can get to work
3) Managing vendors

Most agencies have vendors that they use for multiple things

We use two vendors for our service (an ISA team and a lead list builder)

So as soon as that form is submitted. an email is sent out to our vendors with the info they need to start
4) Client communications

I think as soon as you pass the 30 clients point, you should switch to a ticketing system (manyrequests.com)

But if you're not there then I would create shared channels within slack to communicate with them
5) EXTRA: We need our clients to have CRMs since we do B2B lead gen so if they select no within the onboarding form we have a zap that will auto create a CRM for them
6) EXTRA: We do a client checkup call once a month so we setup a workflow within slack that sends them a reminder to book the call on the first of every month
I can almost promise that nobody on this side of twitter has better systems or results then my agency 😈 we'll be at 50 clients before the end of the month and a hundred before the end of the year

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More from @NickAbraham12

Jan 14
This might be the most valuable cold email post I've ever made.

Here are 10 bad cold emails, and re-writes (and templates) to make each of them meeting-printers:

(I'd bookmark this if I were you)
I'm curious - after reading this, can you reply with which re-write you felt was best?

Trying to see something.

Anyway, let's get into it:
Cold Email 1 Image
Image
Read 13 tweets
Jan 10
90% of agencies' client onboarding experiences suck.

They leave the client confused, frustrated, and more likely to churn.

I've onboarded 300+ customers in the past 3 years at our agency.

Here's onboarding 101:

(bookmark this)
1. Automated email after signature + payment

- Congrats on signing up!
- Here's our onboarding form

Simple, but necessary.
2. Post-form fill

- Email with ALL relevant info they need for your engagement
- Create and trigger all workflows in your backend
- Give customer the time to schedule a call with CSM

*have their CSM reply to that email and give next steps again
Read 5 tweets
Dec 9, 2024
The easiest way to go from $0-10K/mo is with outbound and content.

The easiest way to go from $10K/mo-$0 is trying to get to $20K/mo with paid ads.

If you're under $30K/mo, here's what you can expect from ads:
Your CPA will be no less than $1,500.

That's if you have a solid LP with a VSL and case studies, active LinkedIn, and the whole nine yards.

Most people don't have it completely dialed in.

Let's do the math, even assuming the best case:
Monthly revenue: $10K
CPA: $1,500

15% of your revenue each month to acquire 1 customer simply doesn't work.

Some months, your CPM will shoot up and ads will under-perform.

You'll pay $2K+ for nothing.

You can't afford that cash flow hit on $10K of revenue.

Instead...
Read 4 tweets
Dec 5, 2024
$15,000/mo business idea a college kid could start by lunch today:
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1. Set up as many inboxes as you could afford

Ideally through Hypertide, but Smartlead also just released a feature that lets you buy through them, too.

Warm them up as needed (let me know if you need help).
2. Pull from Apollo

Get every Influencer Marketing Manager and Creator Partnerships Manager in the USA with >10 headcount.

These people's jobs are to find and pay influencers. You're going to find them for free and still make 10-20% of the deal.
Read 11 tweets
Nov 28, 2024
Web design is infinitely hard to sell with cold outbound.

You HAVE to turn your offer from demand capture to demand gen.

Here's exactly how I'd do it:
For the record, demand capture offers are tough in general.

You're sending cold emails to 100% of your TAM, trying to find the 3% actively looking for your offer.

It's tough to make money on.

On the other hand, demand generation offers CREATE demand for your service.
If I was trying to turn web design—a demand capture offer—into a demand gen offer, here's what I'd do:

1. Pull a list of high-traffic sites in my ICP

You can do this with Similar Web and other scrapers.

You will see why it needs to be high traffic shortly.
Read 6 tweets
Nov 4, 2024
I spent $1,700,000 learning lead gen in the last 5 years.

Here's a master thread of my 17 most important learnings: Image
Before I get into this – compiling this took a ton of time and, well, literally almost $2M.

Any replies/RTs are appreciated for helping this get out there.

Let's get into it:
1. You cannot force a bad offer to generate leads

- Watch Cold Email Wiz + Hormozi's content
- Give a tangible guarantee + outcome to reduce risk for the prospect

If you don't, you'll have to send 3x the amount of emails and do 3x the work for average results.
Read 21 tweets

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