Thread by @kylepdotco

Are you a Freelance Web Developer?

Struggling to get clients?

Here's all you need to know on how to get clients 👇

So many freelancers focus on “getting clients”.

Instead, your focus should be getting the “right clients”.

This CAN make all the difference 👌

Who are the “right clients”?

✅ Clients who you are passionate about helping.
✅ Clients who see value in your services and pay you accordingly.

Nobody wants to work with a client who:

❌ Doesn't pay
❌ Has a lot of demands
❌ Treats you like they own you

Tips 👇

Things you must have

🎯 Brand Identity
🎯 Niche vs Generalizing
🎯 Portfolio Website
🎯 Pricing Structure

1. Brand Identity

- Branding is all about perception.
- Who is your ideal client?
- What is your USP (Unique Selling Proposition)

Good Examples of a USP:

✅ “I create stylish e-commerce websites for fashion brands.”

✅ “I create affordable 1-page websites for small businesses in 1 day.”

✅ “I help dentists get more patients - guaranteed.”

These USP's state who your ideal clients are 👍

2. Choose a Niche 🔥

Niching down means you’ll create websites for a specific niche like:

- Health and Fitness
- Coffee Shops
- Optometrists
- Solar Companies
- Nutritionists
- Lawyers
- Ecommerce
etc.

Pros of niching down?

⚡ You can charge higher.
⚡ Quickly establish yourself as an expert.
⚡ You spend less time looking for clients. Instead, they come to you.
⚡ Allows for a targeted client outreach strategy.

Deciding on a niche:

You need to consider one aspect or a combination between:

- Desire/Interest/Passion (Enjoyment factor)
- Experience
- Opportunity ($ potential)
- Time/Effort Input (Professional niches require more effort)

3. You Need a Portfolio Website

A portfolio website is the new online resume.

You need to SHOW what you've DONE.

Not just TALK about what you can DO.

No experience?

→ Ask friends/family
→ Offer a website design for a low price
→ Do websites for free
→ Buy domains and create website examples

Get work experience and testimonials.

✅ Social proof
✅ Credibility

4. Pricing Strategy

https://twitter.com/study_web_dev/status/1400426689931485185

🍔 Takeaway:

✅ Focus on the RIGHT Client
✅ Build a Personal Brand
✅ Have a USP
✅ Choose a Niche
✅ Build a Portfolio
✅ Have the RIGHT Pricing

Now here's how to use this to get clients 👇

Getting Your First Client as a Web Developer 🔥

Besides telling your friends and family you can create websites for them, these are the some of best outreach strategies to try:

-> Google Ads
-> Facebook Groups
-> Linkedin Outreach
-> Freelance Platforms
-> Manual Outreach

1. Google Ads:

Google AdWords is an effective tool to get clients as a web developer. 🛠️

Search terms you should consider bidding on are:

- "web design agency"
- "web design services"
- "freelance developer"
- "freelance web designer"

Adding your [niche] is 🔥

2: Facebook Groups

Facebook groups can be a very powerful marketing tool 🛠️

There are two ways to use Facebook groups to sell your services:

1.) Join existing Facebook groups of your target clients.
2.) Create your own Facebook group and add your target clients as members.

3. Linkedin Outreach

- Use LinkedIn Post Ads
- Run the ads over a weekend
- Try a lead-form ad and a landing-page ad
- Create a funny ad, question ad and informative ad
- Run it for a month, then use the best performing ad

4. Freelance Platforms

There are 100's of job platforms to find work or earn a side income through freelancing.

I used Fiverr.

How I turned $5 into 5 figures on Fiverr:

- I charged $5 for a 3-page website conversion report
- I upsold to $100 for a wireframe
- I upsold to $1000 for a website

5. Manual Outreach

Look for businesses in your niche here:

- Yellow pages
- Google & Google maps
- Local online business directories
- Facebook (search your niche keywords)
- Local print media like newspapers and flyers

Look for the following:

1. Do they have a website? If no - good. If yes - can you improve it?
2. Do they show up on Google for their business?

If you see potential, it's time for you to pitch your services.

Remember:

It's a numbers game.

The more you reach out to, the more chance you have of succeeding. 💪

Here are a few ways you can get higher-paying web design clients:

📌 Set Up a Sales Funnel
📌 Dominate Your Niche
📌 Be Top of Mind
📌 Get Your Clients Results

Bonus Tips: 🔥

- Avoid directly selling yourself
- Focus on quality over quantity
- Set aside time for learning new skills

Now it’s up to you to apply what you’ve learned to get results. 💪

Remember that knowledge leads to nothing without action.

For further reading and more detail:

studywebdevelopment.com/how-to-get-cli…

TL;DR 🥜

How to Get Clients as a Freelance Developer:

- Brand Identity
- Niche
- Portfolio
- Price Strategy
- Ads
- LinkedIn
- FB Groups
- Freelance Platforms
- Outreach
- SEO