Are you a Freelance Web Developer?

Struggling to get clients?

Here's all you need to know on how to get clients ๐Ÿ‘‡
So many freelancers focus on โ€œgetting clientsโ€.

Instead, your focus should be getting the โ€œright clientsโ€.

This CAN make all the difference ๐Ÿ‘Œ
Who are the โ€œright clientsโ€?

โœ… Clients who you are passionate about helping.
โœ… Clients who see value in your services and pay you accordingly.

Nobody wants to work with a client who:

โŒ Doesn't pay
โŒ Has a lot of demands
โŒ Treats you like they own you

Tips ๐Ÿ‘‡
Things you must have

๐ŸŽฏ Brand Identity
๐ŸŽฏ Niche vs Generalizing
๐ŸŽฏ Portfolio Website
๐ŸŽฏ Pricing Structure
1. Brand Identity

- Branding is all about perception.
- Who is your ideal client?
- What is your USP (Unique Selling Proposition)
Good Examples of a USP:

โœ… โ€œI create stylish e-commerce websites for fashion brands.โ€

โœ… โ€œI create affordable 1-page websites for small businesses in 1 day.โ€

โœ… โ€œI help dentists get more patients - guaranteed.โ€

These USP's state who your ideal clients are ๐Ÿ‘
2. Choose a Niche ๐Ÿ”ฅ

Niching down means youโ€™ll create websites for a specific niche like:

- Health and Fitness
- Coffee Shops
- Optometrists
- Solar Companies
- Nutritionists
- Lawyers
- Ecommerce
etc.
Pros of niching down?

โšก You can charge higher.
โšก Quickly establish yourself as an expert.
โšก You spend less time looking for clients. Instead, they come to you.
โšก Allows for a targeted client outreach strategy.
Deciding on a niche:

You need to consider one aspect or a combination between:

- Desire/Interest/Passion (Enjoyment factor)
- Experience
- Opportunity ($ potential)
- Time/Effort Input (Professional niches require more effort)
3. You Need a Portfolio Website

A portfolio website is the new online resume.

You need to SHOW what you've DONE.

Not just TALK about what you can DO.
No experience?

โ†’ Ask friends/family
โ†’ Offer a website design for a low price
โ†’ Do websites for free
โ†’ Buy domains and create website examples

Get work experience and testimonials.

โœ… Social proof
โœ… Credibility
๐Ÿ” Takeaway:

โœ… Focus on the RIGHT Client
โœ… Build a Personal Brand
โœ… Have a USP
โœ… Choose a Niche
โœ… Build a Portfolio
โœ… Have the RIGHT Pricing

Now here's how to use this to get clients ๐Ÿ‘‡
Getting Your First Client as a Web Developer ๐Ÿ”ฅ

Besides telling your friends and family you can create websites for them, these are the some of best outreach strategies to try:

-> Google Ads
-> Facebook Groups
-> Linkedin Outreach
-> Freelance Platforms
-> Manual Outreach
1. Google Ads:

Google AdWords is an effective tool to get clients as a web developer. ๐Ÿ› ๏ธ

Search terms you should consider bidding on are:

- "web design agency"
- "web design services"
- "freelance developer"
- "freelance web designer"

Adding your [niche] is ๐Ÿ”ฅ
2: Facebook Groups

Facebook groups can be a very powerful marketing tool ๐Ÿ› ๏ธ

There are two ways to use Facebook groups to sell your services:

1.) Join existing Facebook groups of your target clients.
2.) Create your own Facebook group and add your target clients as members.
3. Linkedin Outreach

- Use LinkedIn Post Ads
- Run the ads over a weekend
- Try a lead-form ad and a landing-page ad
- Create a funny ad, question ad and informative ad
- Run it for a month, then use the best performing ad
4. Freelance Platforms

There are 100's of job platforms to find work or earn a side income through freelancing.

I used Fiverr.
How I turned $5 into 5 figures on Fiverr:

- I charged $5 for a 3-page website conversion report
- I upsold to $100 for a wireframe
- I upsold to $1000 for a website
5. Manual Outreach

Look for businesses in your niche here:

- Yellow pages
- Google & Google maps
- Local online business directories
- Facebook (search your niche keywords)
- Local print media like newspapers and flyers
Look for the following:

1. Do they have a website? If no - good. If yes - can you improve it?
2. Do they show up on Google for their business?

If you see potential, it's time for you to pitch your services.
Remember:

It's a numbers game.

The more you reach out to, the more chance you have of succeeding. ๐Ÿ’ช
Here are a few ways you can get higher-paying web design clients:

๐Ÿ“Œ Set Up a Sales Funnel
๐Ÿ“Œ Dominate Your Niche
๐Ÿ“Œ Be Top of Mind
๐Ÿ“Œ Get Your Clients Results
Bonus Tips: ๐Ÿ”ฅ

- Avoid directly selling yourself
- Focus on quality over quantity
- Set aside time for learning new skills
Now itโ€™s up to you to apply what youโ€™ve learned to get results. ๐Ÿ’ช

Remember that knowledge leads to nothing without action.

For further reading and more detail:

studywebdevelopment.com/how-to-get-cliโ€ฆ
TL;DR ๐Ÿฅœ

How to Get Clients as a Freelance Developer:

- Brand Identity
- Niche
- Portfolio
- Price Strategy
- Ads
- LinkedIn
- FB Groups
- Freelance Platforms
- Outreach
- SEO

โ€ข โ€ข โ€ข

Missing some Tweet in this thread? You can try to force a refresh
ใ€€

Keep Current with Kyle Prinsloo

Kyle Prinsloo Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @study_web_dev

19 Jun
Want to learn how to become a freelance web developer?

Here is the ULTIMATE thread of all my articles.

I reached my tweet limit with this ๐Ÿ˜‚

๐Ÿงต๐Ÿ‘‡
Read 23 tweets
16 Jun
Creating effective websites is a non-negotiable if you want to be a successful freelance developer.

Follow these tips ๐Ÿงต๐Ÿ‘‡
Create effective websites

โ†“

Your clients get results

โ†“

They keep hiring you

โ†“

You get referral clients

โ†“

Your bank balance looks good

โ†“

You are a happy freelancer ๐Ÿ™‚

Here are a few tips ๐Ÿ‘‡
1. Keep it simple (KISS) ๐Ÿ˜˜

Avoid the distractions and the fluff.

Less is MORE.
Read 14 tweets
15 Jun
The best freelance web developers ask the right questions.

Here are 5 questions you NEED to ask every client ๐Ÿ‘‡
1 - "What does your business do and what do you sell?"

This is a no-brainer question.

It should be your first question - no exceptions.
2 - "What is your most popular and profitable service/product?"

You need to know this.

Why?

To create the website according to:

1 - What the customer wants.
2 - How the business makes the most $.
Read 8 tweets
14 Jun
Need some Portfolio Tips as a Freelance Web Developer?

Follow these ๐Ÿงต๐Ÿ‘‡
What is a Portfolio Website?

It's a website where you can show your skills, experience, and services to potential clients.

You need to SHOW what you've DONE.

Not TALK about what you can DO.
Don't mention your skills in a rating like:

- HTML 92%
- CSS 87%
- JavaScript 83%

It's completely relative and unhelpful for a client.

What does 83% even mean?
Read 15 tweets
4 Jun
How to Write a Winning Web Design Proposal ๐Ÿ”ฅ

So...Your prospective client asks to provide them with a quote.

You just send them the quote, right?

โŒWrong

If you do, you will be missing out on a massive opportunity ๐Ÿ’ช

Follow these great tips below ๐Ÿ‘‡
1. The Pre-Proposal Phase

Ask your client these 10 questions:

-> What does your business do?
-> Who is your ideal target market?
-> What is the desired action you would like a website visitor to do?
-> What makes you unique from your competitors?
โฌ‡๏ธ
-> What is an average client/customer worth to your business?
-> How do you currently get new clients/customers?
-> How many clients/sales do you get on an average month?
-> Do you have professional images and a brand identity?
โฌ‡๏ธ
Read 18 tweets
3 Jun
Freelance web development pricing tips.

Follow these pricing tips to earn more as a freelance web developer.

ALL you need to know ๐Ÿงต๐Ÿ‘‡
โŒ Too many developers are quick to say $'X' for a 5-page website based on what the โ€œgoing rateโ€ is.

Or they just charge whatever hourly rate they think is fair for their level.

Iโ€™m going to share why I think there is a better approach.
There are 3 main pricing options most web developers choose:

1 โ†’ Hourly Billing
2 โ†’ Fixed Price
3 โ†’ Value-Based Price
Read 21 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(