Keep Current with Julian Shapiro

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More from @Julian

11 Jun
What’s the most beautiful piece of writing you’ve ever come across?

Bonus points if you can screenshot a paragraph and share it below. I’ll consider including it in my writing guide.

Props to anyone who takes the time ❤️
I'll start with some great ones from last time:

From @amamyyang Image
From @VCFryer Image
Read 7 tweets
8 Jun
Ed Sheeran, Taylor Swift, and Drake generate non-stop hits for years.

What are they doing differently?

Thread: How to generate way more ideas
I was watching a documentary on songwriter Ed Sheeran. In it, he described his songwriting process.

It struck me as identical to the process that author Neil Gaiman detailed in his Masterclass.
Here's the thing.

Ed Sheeran and Neil Gaiman are in the top 0.000001% of their fields. They're among very few people in the world who consistently generate blockbuster after blockbuster.
Read 17 tweets
24 May
How do you quickly grow an online audience?

Here's how I've helped folks do it.

A mix of writing, marketing, and startups:
One audience building approach:

• YouTube/Twitter for viral distribution
• Blogging for SEO distribution
• Newsletter for maintaining relationships
• Podcasts for deepening them

Twitter gets the word out.

Newsletters keep people around.

Podcasts help them better know you.
A question to ask when building an audience:

Are they following you for your mind or your labor?

• Labor: You're COLLECTING good content for them
• Mind: You're CRAFTING original content

Mind-followers are extra loyal. They're with you no matter what you do in the future.
Read 17 tweets
19 May
10 of my realizations about writing well:
Your goal isn't to build a writing habit. Your goal is to fall so in love with interesting ideas that you can’t not write about them.
Don't wait for an idea to be fully formed before writing. You write in order to think through the idea. The act of writing compels your brain to connect the dots.
Read 11 tweets
7 May
If you suffer from procrastination when writing...

I eventually overcame it.

How to make writing easier:
To start, I write the worst draft possible as quickly as I can.

Because almost all the work happens during rewriting anyway.

The greatest friction is in putting ideas down in the first place.
It's your first major hurdle: get a bad draft #1 done so you can spend 95% of your time rewriting.

That means, in my bad first draft, I use placeholders any time I'm stuck:
Read 22 tweets
28 Apr
When you follow someone on Twitter:

You choose who influences your thoughts.

Here are people I'm testing out this month:
Category: CRITICAL THINKING

@jeremygiffon

• The first of three of the most brilliant people on Twitter who have a criminally low amount of followers
• This guy's mind 🤯🤯

@lcrothlisberger

• Just like Jeremy, low-key one of the smartest people on Twitter
• She has great takes on critical thinking and behavioral psychology

Read 24 tweets

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