Thread by @rex_woodbury

The "unbundling" of Microsoft Office and Google Workspace has been one of the most important tech trends of the past decade.

Elegant, best-in-class products have won with product-led, bottom-up go-to-market motions.

Thread below 👇

1/ In 1990, Microsoft reinvented work productivity tools with its Office suite.

In the 30 years since, Office has grown to 1.2 billion workers. Once-groundbreaking products like Microsoft Word, Microsoft Excel, and Microsoft PowerPoint have become synonymous with knowledge work.

2/ In 2006, Google launched G Suite (now called Google Workspace).

Google Docs, Sheets, etc. reinvented work again by introducing real-time cloud collaboration.

How Google squandered its lead in productivity / collaboration tools I will never understand 🤦‍♂️

3/ Over the past decade, beautiful and consumer-like products like @NotionHQ, @figmadesign, and @Pitch have won over workers. They've eschewed traditional top-down enterprise sales (initially) in favor of product-led, bottom-up growth.

4/ Microsoft Office and Google Workspace were always horizontal tools for all knowledge workers.

Now we're seeing tools purpose-built for different functions.

• Designers get @figmadesign.
• Product managers get @productboard.
• And now data scientists get @DeepnoteHQ.

5/ Deepnote is one of the most compelling new entrants to this future of work.

"Data scientist" is one of the fastest-growing job titles in the world, and Deepnote enables real-time cloud collaboration.

This week, Deepnote launched Deepnote for Teams.

https://twitter.com/DeepnoteHQ/status/1404704171622912001

6/ The future of work is real-time, collaborative, design-first, and bottom-up.

The 1.2 billion workers using Microsoft Office will choose the best and most consumer-friendly tools in the market, with each job function getting its own purpose-built tool.