Thread by @HairyLeggdHarpy

Are you more influential than you think?
A little test.

(I'm about to make you feel really good)

This exercise may help you understand how powerful Gender Critical twitter accounts are, and why we keep being censored.

Have you ever checked your "engagement rate"? No?

It's a metric used to see how much people engage & interact with you.
In other words, how INFLUENTIAL you are.

A simple way to calculate it is to look at the analytics data on any tweet.

And then calculate this:
Total Engagements
÷
Total Impressions
x 100

This gives you the
'engagement rate'

It's the percentage that saw your tweet and then actively engaged with you, (likes, retweets, replies etc) instead of ignoring and scrolling on by with a 'meh'

What's an average, and what's a good engagement rate on twitter?

According to socialinsider.io the average engagement rate per tweet in 2020 was:

0.07%

(They divide engagements by Followers, instead of by Impressions, but it's a similar metric)

According to rivaliq.com, the average engagement rate per tweet for industries, is 0.045%

Those are averages. And they are a very small fraction of a single percent.

What's considered good?

Most would consider an engagement rate above 0.5% to be good for Twitter.

Anything over 1% is so far above average as to be considered a great Twitter engagement rate.

If one in a hundred people that see your tweet actually find it interesting enough to stop and interact in any way?
Score.
You're doing well, you are much more influential than average.
People are listening to you.

Want to know your own influence now?

Here's what you do:

Click this 👇button on any tweet you've made and do your maths.

Or, if you want to see your engagement rate for your whole page, eg forJune, log into Twitter analytics, click on the Tweets tab at the top of the page.
You can then see your Engagement Rate for your whole page (and play with date ranges) in the top box in the right-hand column.

There's a good summary here
theonlineadvertisingguide.com/ad-calculators…

So.
Are we above average influencers at say, 0.1%?
Or even as good as 0.5%?

Do we have any really good influencers, above 1%?

If you check your own, and are surprised at how high your engagement rate is and how influential you are, post it here 👇 for us all.

There's a reason we get censored and banned.

And it isn't because nobody's listening, or that we're shouting into a void.

It's entirely the opposite.

When we speak, people are interested, people engage, people are influenced.

That's so powerful.

So.
Keep going.
Keep talking.
Don't shut up.

You are much more influential than you think.

End.

Postscript: