How to build an unbreakable company culture.

8 game-changing tactics straight from the Fortune 500 playbook.

A thread.
To build any LONG-LASTING COMPANY

you Need an unbreakable culture

As boss, it all falls on YOU

Here are 8 powerful ways you build that culture

Follow me @THETYFRANKEL and keep reading 👇
TACTIC 1 - HIRE PILLARS

employees who have:
- drive
- leadership
- high energy

they'll motivate, lift team up, & be an extended version of you

Like the point guard of your agency

give these pillar employees raises, responsibility, and promotions

more pillars = more success
TACTIC 2 - WEEKLY PRIORITIES

Every Monday

have every employee

Write their weekly priorities in your team slack channel

improves communication & transparency

Easy, quick process with asymmetrical benefits
TACTIC 3 - WEEKLY VIDEO CALLS

Tons of Agency owners FUCK THIS UP

Get on a video call with all your employees every Monday or Tuesday

EVERYONE TURNS ON THEIR WEBCAM

see each other's faces

Everyone gets 3 minutes to talk

Build trust & transparency
TACTIC 4 - AFFIRMATIONS

Once every few weeks get on team call

Everyone shows their face & participates

Repeat affirmations like:

"we're gonna have an incredible week"

"I am smart, powerful & confident in my abilities"

"I'm creative and intelligent"

Boosts confidence/morale
TACTIC 5 - TEAMCLASS

Great site I just found

teamclass.com

tons of cool activities you & your team can do together

hop on here

Do an activity once a month

Easy way to bond
TACTIC 6 - MEMES & RANDOM TALK

Create a slack channel

for random chit chat

Memes, song/movie recs, vacation pics etc

where your team BONDS

learns more about each other

Invaluable.
TACTIC 7 - PROFIT SHARING

Take 5-15% of company profits

disperse to your team

HUGE incentive for everyone to work hard & take ownership

Some of the world's biggest companies swear by Profit Sharing

Read my thread about it 👇

TACTIC 8 - PERSONAL DEVELOPMENT

give your team opportunities

to Grow MENTALLY & PHYSICALLY
- start a monthly book club
- buy them a course
- teach them how to be healthy
- offer virtual yoga classes

INVEST IN THEM

you'll be paid back exponentially
BONUS - 7 MORE TACTICS

- Gift exchange
- .gif battles
- Take 16personalities tests & share results
- Create Spotify playlists together
- Online lunch date
- Brainstorm new ideas together
- Team retreat/getaway
BONUS

My favorite agency owner follows

@NickAbraham12
@THETYFRANKEL
@Sean0to10k
@MyBadMatthew
@SaaSCapo
@WizofEcom
@DONVESH
@ImSamThompson

Everyone here puts out 🔥🔥 content

FOLLOW THEM
Join my email list

You get

- my free niche master list (191 niches & 51 money-making services)
- marketing, systems, & culture breakdowns too valuable for Twitter
- lots more

👇

tyfrankel.com
This won't be appreciated as much as it should

Because it's not a "quit your 9-5 and make $1M in 3 hours" type of thread

to be expected

Fair enough.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with TY FRANKEL

TY FRANKEL Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @THETYFRANKEL

27 Jun
THE BEST SKILLS TO LEARN ARE:

SEO, email marketing, cold outreach, paid ads, copywriting, SMS marketing

Become really good

Get 2-3 clients

Build your team

Build your Agency to $100K+/month

You can do ALL this in 24 months
Months 0-3: get great at a skill

Months 4-6: find first 2-3 clients, work for free, then start charging

Months 6-12: grow to 5-10 clients, start doing rev share deals

Months 13-24: scale up to 20 clients, take on rev share & equity deals only

There’s your gameplan
Not gonna sugarcoat it

IT TAKES TIME

12 months minimum to go from $0 to $100K a month if you’re a fucking hustler and top 1% IQ

24-36 months for most people: still gotta hustle, build a great team, systemize, and constantly be leveraging yourself & your biz more & more
Read 4 tweets
24 Jun
SO many industries are DYING for great marketing.

Pick one, dominate, build an Empire.

Here are my 9 favorite industries you can do that in.

A thread.
E-COM

- E-com makes up 18% of all retail sales and is growing QUICK
- Over 2 billion buyers worldwide
- Tons of companies taking advantage
- Lotssss of $$ in this niche

Sell
- SEO
- Branding
- SMS marketing
- Email marketing
- Influencer marketing
- Paid ads (FB, Insta etc)
MARKETING AGENCIES

- Marketing agencies SUCK at getting leads
- High deal sizes
- Easy to close
- Have $$ to spend
- Industry is getting bigger & will never go away

Sell
- Lead gen (cold outreach, FB ads, SEO...)
Read 13 tweets
21 Jun
8 FUCK UPS that will destroy your agency.

(you gotta avoid these)

A thread.
Bit about me:

Went from 0 to $50K/month music agency in 3 years

8 employees, 60 artist roster

we created the best modern music for TV/movies/video games

Super Bowl, Mercedes ads, Fortnite etc

Our biggest clients: Warner, Sony, and other Fortune 500s
I fucked up SO MUCH along the way

Tons of mini-failures

Eventually turned into Big success

LEARN FROM ME

DON'T MAKE THE SAME MISTAKES I DID

Here are 8 Terrible mistakes I made when building my agency

Keep reading & take notes ⬇️
Read 24 tweets
16 Jun
distribution partnerships are a cheat code for agencies

If you know you know
it's simple

anyone with organic traffic who's client/customer is your client

hit them up

they sell ur offer(s) on ur behalf

kick u back a commish
a few deals can take agencies from $10K/mo to $100K/mo+
Read 5 tweets
13 Jun
I get SO MANY DMs

"Ty, I'm starting my own agency/freelance. What niche should I choose?"

So I FINALLY made a list of 191 big-money niches and 51 money-printing services you can sell them

Want it?

Reply below & I'll send you a DM 👋

100% free

RT to share 🚀 Image
PS: you gotta follow me to get it

check out my pinned tweet

if you want this, you should probably follow me anyways
RT this to spread love 🚀

Best free resource in Twitter history
Read 5 tweets
13 Jun
Ya bro I’ll totally give you my time for nothing in return

Even though we don’t know each other and you don’t follow me

Haha thank bro! Image
would writing a 10,000 word essay on my experience in music suffice?

How about I write the essay

Drop everything, pack clothes, fly to you today

And present it to you in-person

Would that help?

Anything I can do to help someone who doesn’t even follow me
if you don’t LOVE the essay

I’ll re-write it however many times it takes

You know what

I’ll pay @JoshuaLisec $50K out of my own pocket to help me write the essay

Just to make sure

I can satisfy you to the fullest!
Read 4 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(