Jeff Bezos' 2017 letter to Amazon shareholders is a masterclass in writing.

Bezos prefers writing over PowerPoint.

Thread — A writing hack to help you succeed in your career: business, startups, marketing, life, and more.
To write good you need two things:

Recognition and scope.

Recognize what good writing looks like.

Set real expectations for 'how much work it will take' to write that good.
Most writers recognize high standard but set a wrong expectation on scope.

They believe that a good piece can be written in 1-2 days. When in reality, it should take at least a week.

Warren Buffett once said:

“You can't produce a baby in one month by getting 9 women pregnant.”
According to Jeff Bezos, good writing is:

• written and re-written,
• shared with colleagues for feedback,
• set aside for a couple of days, and
• then edited again with a fresh mind.
In the end, just take your time.

You can improve your writing through the simple act of learning scope.

Recognising that good writing should probably take a week or more is the key.

Simple but makes all the difference.
What's your favorite writing tip?

Add it to the comments. And, maybe, hit that retweet so that we can add even more people to the conversation.

Also, follow me @sumitgrrg for more.

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More from @sumitgrrg

2 Jul
Business school? I don't know.

I'd rather listen to Steve Jobs all day.

A thread on startups, entrepreneurship, marketing, investing, career, and life:
Figure out what your customers are going to want before they do.

Reporter: What market research did you do for the Macintosh?

Steve Jobs: Did Graham Bell did any of that before he invented the telephone?

Think different.
Make progress by elimination.

Jony Ive says, "To be truly simple, you have to go really deep.

You need to understand the product to get rid of the non essentials."

Apple = Clean design, simple taste.
Read 7 tweets
25 Jun
What if Steve Jobs, Bezos, Musk, and the likes got together to teach business?

Even the top MBAs will line up.

A thread on startups, entrepreneurship, investing, career, life, and whatnot:
Make decisions fast / Jeff Bezos

Most decisions should be made with around 70% of the information.

If you wait for 90, you're being slow.

Get good at course correcting and being wrong will be less costly than being slow.
Do a few things well / Steve Jobs

Deciding what not to do is as important as deciding what to do.

"We all have a short period of time on this earth. We probably only have the opportunity to do a few things really great and do them well."
Read 8 tweets
15 Jun
Five common logical fallacies

1. False dilemma
2. Circular reasoning
3. Tu quoque
4. Ad hominem
5. Sunk cost

Recognizing them is a competitive advantage. Here's a short guide:
False dilemma:

An argument where only two choices are presented yet more exist.

Example:

Would you rather hate your job for the rest of your life or follow your passion?
Circular argument:

Starting from an assumption and using it as a means to justify the conclusion.

Example:

Aliens exist, but we haven't found them because their tech is so advanced.
Read 7 tweets
14 Jun
Robert Iger was the 6th CEO of Disney.

He negotiated with the likes of Steve Jobs to acquire businesses such as:

1. Pixar — $7.4 Billion
2. Marvel — $4 B
3. Lucasfilm — $4.05 B
4. 21st Century Fox — $71.3 B

Here are 9 startup and leadership lessons I've learned from Iger:
Long shots aren’t really that long.

"People sometimes shy away from big swings because they build a case against trying something before they even step up to the plate."

"Boldness has magic in it." — Goethe
Good enough is not good enough.

"Don’t be in the business of playing it safe. Be in the business of creating possibilities for greatness."

Perfection is not accepting mediocrity.
Read 11 tweets
6 Jun
Five valuable mental models

1. Gates' Law
2. Parkinson’s Law
3. The Paradox of Choice
4. Hanlon's Razor
5. Leverage

On startups, business, finance, investing, career, life and whatnot.

Here's a quick guide/refresher:
@BillGates' Law.

We overestimate what we can do in a year and underestimate what we can do in ten years.

It's the classic instant gratification versus long term mindset.

A ten year timeline will set you free.
Parkinson’s Law.

Work expands to fill the time available for its completion.

"How can you achieve your 10 year plan in the next 6 months?" — Peter Thiel

Forgive me for putting it right after Gates' Law. But why not?
Read 7 tweets
27 May
Out of 242 investors, 217 refused to back Howard Schultz on Starbucks.

Startups are f*cking hard.

Today, Starbucks has a $130 billion-plus market cap and literally stands for world-class coffee.

Thread: lessons on business and life:
Customers don't know what they want.

"People didn’t know they needed a safe, comfortable, neighborhood gathering place. They didn’t know they would like Italian espresso drinks."
Fill your own need.

After reaching a peak in 1961, coffee consumption in America had begun to decline, which lasted till late 1980s.

But the founders of Starbucks were not studying market trends.

They were filling a need — their own need — for quality coffee.
Read 28 tweets

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