A great cold email should take you from cold to warm, NOT to close.
Trigger one of these eight emotions (can you guess what they are?)
LOL,
WTF,
AWW,
WOW,
NSFW,
OHHHH,
FINALLY,
YAY!
Write minimum 25 headlines, then pick top 3, then pick the best one
Five landing page boosters:
Level up,
Trust Builder,
But-killer,
Action-Booster,
Get Personal
if you are not an expert, be a curious beginner.
Build a library of "cool" content. The more often you see great, the better you get.
Bonus: Do, Learn, Re-Do.
Before learning something new, take a stab doing it as an amateur, then learn it, then redo it.
I am dedicating this summer to taking more startup, entrepreneurship related courses. Follow me on Twitter so you get the insider scoop and see how these lessons will be put into practice.
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