How to build business systems.

A Masterclass worth thousands of $$ for FREE.
How do you scale? build an infectious culture? sell your company for millions?

ANSWER: Build Fortune 500-level systems

Systems are THE ENTIRE BACKBONE of the biggest companies in the world

Today I'll show you exactly how to build these systems

Welcome to my Masterclass


What does this Systems Masterclass include?

- What software u should use
- The anatomy of a system (explanation + example pics)
- Exclusive video of my agency's HIGH-POWERED project management system
- Chance to sign up to my email list at the end

Let's GO
First off

I know you're asking

What Software should I use when building Systems?

Answer: either or

I've also seen systems built in Google Drive

Don't recommend.

U need something flexible, transparent & easily accessible
The anatomy of a System is SIMPLE

1) What/When/Why
2) Step-By-Step
3) Video Run-through
4) Resources

Let's get started with #1

The overview

Create this so your team knows Exactly what's going on

WHAT - what is the system (in 1-3 sentences)?

WHEN - how often is the system executed?

WHY - how does it fit into the BIG picture?

WHO - what role on your team executes the system?

The nitty gritty

Write down the detailed step-by-step process

From beginning to end

Include sub-steps and sub-sub-steps for Complex systems (1.1, 1.2, 1.2.1, 1.2.2 etc)
2 (PT 2)


1) Hyperlinks
2) Highlighted/bolded/color-coded text
3) Email/message templates via Toggle drop-downs
4) Screenshots of detailed instructions (use Lightshot chrome extension)

Build Systems a TODDLER can execute

Think you're detailed enough? GET MORE DETAILED

Screen record yourself going through the system on time

Thoroughly explain your thought process

Video is TREMENDOUSLY useful for team members lost in the process

To screen record:
Windows: Windows logo + ALT + R
Mac: Shift + Command + 5


Take ALLLL pages you hyperlinked in the step-by-step process

Put them under "Resources"

Color-code if you want

I built a crazy project management

For my music agency I disbanded last yr

Be THIS detailed when YOU build systems

Check it out below 👇
Join 5,537 others on the most legendary email list on Twitter

You'll get

- business secrets TOO GOOD for Twitter
- my list of 242 money-making niches/services
- lots more

😏 not a bad thread, yeah?

If you're Smart

You'll screenshot this whole fucking thread

and apply it to your bizness

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7 Jul
5 secret strategies I used to 3X my agency's revenue during COVID.

A thread.
At it's HEIGHT in 2020, Shut Down Music (my music-for-media agency)

Had 8 employees, 50+ artists, & made $600K+

We went from $200K in 2019 to $600K in JUST a year

Won 2 industry awards (LA Emmy & Mark Award), had our music in 1000s of TV shows, movies, video games, & ads
How did I build Shut Down Music to a powerhouse?

Why were people in the industry calling me a legend at just 21 yrs old?

How did I make over $1M in the MUSIC INDUSTRY?? Which is notorious for being hard to make money in

HERE are the 5 secret strategies I used

Keep reading
Read 23 tweets
7 Jul
Crazy fucking thread coming tomorrow morning

8 AM sharp

Have your notepad ready

Sneak peek

Read 4 tweets
28 Jun
How to build an unbreakable company culture.

8 game-changing tactics straight from the Fortune 500 playbook.

A thread.

you Need an unbreakable culture

As boss, it all falls on YOU

Here are 8 powerful ways you build that culture

Follow me @THETYFRANKEL and keep reading 👇

employees who have:
- drive
- leadership
- high energy

they'll motivate, lift team up, & be an extended version of you

Like the point guard of your agency

give these pillar employees raises, responsibility, and promotions

more pillars = more success
Read 14 tweets
27 Jun

SEO, email marketing, cold outreach, paid ads, copywriting, SMS marketing

Become really good

Get 2-3 clients

Build your team

Build your Agency to $100K+/month

You can do ALL this in 24 months
Months 0-3: get great at a skill

Months 4-6: find first 2-3 clients, work for free, then start charging

Months 6-12: grow to 5-10 clients, start doing rev share deals

Months 13-24: scale up to 20 clients, take on rev share & equity deals only

There’s your gameplan
Not gonna sugarcoat it


12 months minimum to go from $0 to $100K a month if you’re a fucking hustler and top 1% IQ

24-36 months for most people: still gotta hustle, build a great team, systemize, and constantly be leveraging yourself & your biz more & more
Read 4 tweets
24 Jun
SO many industries are DYING for great marketing.

Pick one, dominate, build an Empire.

Here are my 9 favorite industries you can do that in.

A thread.

- E-com makes up 18% of all retail sales and is growing QUICK
- Over 2 billion buyers worldwide
- Tons of companies taking advantage
- Lotssss of $$ in this niche

- Branding
- SMS marketing
- Email marketing
- Influencer marketing
- Paid ads (FB, Insta etc)

- Marketing agencies SUCK at getting leads
- High deal sizes
- Easy to close
- Have $$ to spend
- Industry is getting bigger & will never go away

- Lead gen (cold outreach, FB ads, SEO...)
Read 13 tweets
21 Jun
8 FUCK UPS that will destroy your agency.

(you gotta avoid these)

A thread.
Bit about me:

Went from 0 to $50K/month music agency in 3 years

8 employees, 60 artist roster

we created the best modern music for TV/movies/video games

Super Bowl, Mercedes ads, Fortnite etc

Our biggest clients: Warner, Sony, and other Fortune 500s
I fucked up SO MUCH along the way

Tons of mini-failures

Eventually turned into Big success



Here are 8 Terrible mistakes I made when building my agency

Keep reading & take notes ⬇️
Read 24 tweets

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