A Welcome Flow That Converts

My Secret Method to Extra Revenue With 0 Extra Adspend

Apply this to your eCom brand, Info product, or SaaS

I have set this flow up for countless clients and it continuously shows to be a top performer

Today I want to breakdown the structure of a winning welcome series flow
The welcome series will be triggered when someone enters their email using a signup form on your site (a pop up)

The pop up will provide them with a unique offer of some sort to incentivize them to exchange their email for this.

Once they sign up, they are yours
The goal for your sign up form is something I've preached about for some time now on my Twitter account and over here in Utopia but I feel many of you are still confused

The goal is to cover all the 5 STAGES of AWARENESS across 5-7 emails
Stage 1: Completely unaware

Email 1

The problem: The prospect doesn't trust you, the prospect barely knows you. They don't care about the problem you solve yet so stopped selling them your benefits.
The solution: Introduce yourself (My name is X from brand y), welcome them to the brand, let them know what they should expect, remind them about the discount code (the reason they signed up for the email with the pop up on the site) - perhaps give them something for free too.
Email 2

The same problem from above. In this email now, we want to start building trust, introduce the problem, show them that we hated the problem, we tried endlessly to solve the problem and we did it.
This shows our brand story with understanding the pain points (make them relate to it). The brand story is extremely important. Show them that we care for them.

At the bottom of the email, have 2-3 reviews of people talking about the BRAND - not the product, about the brand.
Stage 2: Problem Aware

Email 3

The problem: They still do not know or like you. The prospect understands they have a problem but doesn't know about any of the solutions
The solution: In this email, you want to circle back to the pain points again from above, continue on with the problems and now solve those problems with A product or multiple of your products. Also, remind them of the discount from the first email.
Stage 3: Solution-Aware
Email 4

Problem: The prospect finally knows you a little but they don't know if they can trust you

Solution: Case study - meet Anna. This is a very important one.
The case study will be of your ideal buyer persona, you want to add a picture of their face with the product so we have a human touch element - where you want to highlight the problems she had (which are the same problems the prospect has) and then the solution with your product.
After this, you want to talk about how her life is now with the product and how she feels!
Stage 4: Product-Aware
Email 5

Problem: The prospect now knows you, they understand they have the problem, they know of your solution BUT they still don't trust you
Solution: In the final stage of trust, we want to have reviews of people talking about the brand, about the product, how much their lives have changed - this is going to be a well-designed email!
Stage 5: The Most Aware
Email 6:

Problem: The prospect just needs a clear and easy way to buy
Solution: Provide them with an exclusive ONE TIME OFFER - a never done discount code exclusively for them e.x 15% off --> let them know its only for the next 48 hours -- then add social proof

Email 7:
A reminder email for the unique offer, provide social proof, and let them know this is the final opportunity for them to buy with the discount code
This entire post was literally copied and pasted from our Marketers Utopia

There are HUNDREDS of posts in email marketing just like this but with real templates

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