How to build a $10K/mo cold outreach agency.

Your blueprint to MASSIVE success.

A thread.
In THIS thread

Yeah, the one you're reading right now

I'll teach you exactly HOW

To do Cold Outreach

and build a $10K+/month company

In just a few hours a week

(**you can easily get to $50K+/month too)
FIRST THINGS FIRST

What is Cold Outreach?

Reaching out, 1 on 1, to a hyper-targeted audience, through LinkedIn & Email

Goal: getting prospects on sales calls

and converting them into clients

You'll be doing this FOR other companies (your clients)

Keep reading ⬇️
STEP 1 - Learn Cold Outreach

Learn how to

- Get your first 5 clients paying you $3K+/month each

- Execute LinkedIn Outreach & cold email

- Write scripts that convert

- Automate 95% of tasks
STEP 1 (PT 2)

how do you learn?

Bookmark the next 2 tweets

Follow me & study my tweets @THETYFRANKEL

Watch EVERY video on @alxberman's YT channel

Follow the Experts
- @THETYFRANKEL
- @Sean0to10k
- @DONVESH
- @blackhatwizardd
- @nickabraham12
- @SaaSCapo
- @linkedin_king
Read 2 CLASSIC books: From Impossible to Inevitable and Predictable Revenue by Aaron Ross

Buy & study these courses:

God-Level First Lines

gumroad.com/l/godlevelfirs…

Agency Cashflow Roadmap

gumroad.com/a/714019955/wO…

Cold Email Mastery

gumroad.com/a/636875891/pe…
STEP 2 - PICK A NICHE

COMPETITIVE
- Real estate agents
- Marketing agencies
- Web dev agencies
- SaaS companies
- Dentists
- E-Com

NOT COMPETITIVE (as of 6/20/21)
- No-code companies
- Email marketing
- CRM consultants
- Mobile app dev

soooooo many more you can pick from
STEP 3 - PICK NAME

Create a name for your agency

Even a name like Good Emails or Client Getters could succeed

Name doesn't matter as much as you think

Keep it simple

just don't name it something dumb
STEP 4 - BUILD LANDING PAGE

Buy domain on Google Workspace

Get Pro Plus plan on carrd.co

Port domain to Carrd

Hire LP designer for $100-300 to build CLEAN landing page

Put your Calendly at bottom of page

VOILA ✔️
STEP 5 - GET EMAIL

Create Google Workspace account

name@domain.com (or whatever ending you choose)

.co, .net, .so, .io are all good

.biz, .info are spammy
STEP 6 - SOFTWARE

ALL the software you'll need

Learn them INSIDE AND OUT

Get subscriptions to each

- @HiLeadLink (linkedin outreach)
- MailShake (cold email)
- NeverBounce (email cleaner)
- Zapier (automation)
- GoHighLevel (CRM)
- Calendly (schedule calls)
STEP 7 - BUILD LIST

Go to UpWork

Post THIS job description:

docs.google.com/document/d/1tP…

Give your list creator THIS excel sheet:

docs.google.com/spreadsheets/d…

Get 500 prospects in your niche

Expect to pay 10-30 cents per lead
STEP 8 - LAUNCH CAMPAIGNS

Write LinkedIn + Email scripts

Offer to work FOR FREE (yes, free. I tell you why in next tweet)

Setup Auto-Connect + Drip campaigns in LeadLink

Email campaigns in MailShake

Integrate /w Zapier

LAUNCH CAMPAIGNS
PAUSE - WHY WORK FOR FREE?

Because

YOU'RE ACTUALLY GETTING PAID

Not in Money

but in a proof of concept, case study, testimonial, & referrals

Infinitely more valuable than a $2-3K retainer

DON'T HESITATE

to work for "Free" when you start out
STEP 9 - SET APPOINTMENTS

Prospects will respond

Negative replies: IGNORE

Neutral/slightly positive replies: SEND A 60-SEC CUSTOM VIDEO ON HOW YOU'LL HELP THEM

The key is to GET PROSPECTS ON A CALL WITH YOU

You'll set 10-15 apps from 500 prospects
STEP 10 - CLOSE CLIENTS

Get on phone

Remember: ABUNDANCE MENTALITY

Keep high frame (read Pitch Anything by Oren Klaff to study how)

Be honest & confident

high energy & emotion

Close 1/3 of prospects you talk to

3-5 clients total
STEP 11 - GET GREAT RESULTS

Simple

Get KILLER results for your clients

Generate 10-20+ appointments a month

with HYPER-TARGETED prospects

your clients will love you
STEP 12 - TESTIMONIALS

Ask clients to give you 30-60 sec video testimonials

iPhone, webcam, doesn't matter

They'll GLOWINGLY speak about your results

Put testimonial on your website, LinkedIn

Plug into your Pre-Call Drip
PAUSE - what's a Pre-Call Drip?

3 emails you send

After prospects book a Sales Call w you

Before the call itself

YOUR PRE-CALL DRIP EMAILS:

1) Email confirmation for the call
2) Case study
3) Campaign stats
4) Testimonial
STEP 13 - START CHARGING

After 2-3 months of A1 results

HERE ON OUT tell clients you charge $250-400 per appointment you set

They won't flinch

Small $$ for what you're making them
STEP 14 - REFERRALS

Ask clients you've KILLED IT for

to give you Referrals

Offer 15% recurring commission

HIGH-LEVEL Growth Hack

Eventually you won't have to do cold outreach to get new clients
CONGRATS

You've built a THRIVING Cold Outreach Agency

you're at $10K/month

Well on your way to $50K+
NEXT STEPS

I took my Agency to $50K+/mo in 12 months

Read my threads on
- high-power networking
- killing it on LinkedIn
- creating scaleable systems
- hiring your first 5 employees

Start your Adventure below ⬇️

for EVERYTHING ELSE you need on your journey

Sign up to my Email List

You'll get

- free list of 191 niches & 51 services
- tips to grow your biz that are TOO GOOD for Twitter
- promos & discounts on my products
- lots more...

👇

tyfrankel.com

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More from @THETYFRANKEL

16 Jul
U should always be leveraging more & more

Here's your process

1) work for free
2) get 5-10 $1-5K/month retainers
3) get rev share + potential equity deals only

Eventually ur agency should be a cash cow

High margins &/or a turn into a holding company if you're getting equity
It's a process. takes time

Work for free

fail, learn, fail, succeed, now start charging low/mid-tier retainers

Learn more, become great at your craft, build great systems & team

then if possible do rev share deals only. Bring in lots of rev. take equity /w startups if u can
You CANNOT SELL an agency doing $1-5K retainers

U just can't

Unless it's for a .5-1x multiple

Why the Retainer model is just training for the big leagues (rev share on big $$ & equity w startups)

Graduate from retainers & get into rev share/equity ASAP
Read 5 tweets
13 Jul
Made 3-4+ songs for Fortnite

past few yrs with my now-disbanded music agency

Here's one which hit 30M+ views
Made this song in 2018 for Universal Music

Listen below 👇

My share of royalties (50% of musicians share, 25% of total) was $1.1K for almost 31M views

Not bad Image
Read 4 tweets
13 Jul
How to build business systems.

A Masterclass worth thousands of $$ for FREE.
How do you scale? build an infectious culture? sell your company for millions?

ANSWER: Build Fortune 500-level systems

Systems are THE ENTIRE BACKBONE of the biggest companies in the world

Today I'll show you exactly how to build these systems

Welcome to my Masterclass

👇
TABLE OF CONTENTS

What does this Systems Masterclass include?

- What software u should use
- The anatomy of a system (explanation + example pics)
- Exclusive video of my agency's HIGH-POWERED project management system
- Chance to sign up to my email list at the end

Let's GO
Read 14 tweets
7 Jul
5 secret strategies I used to 3X my agency's revenue during COVID.

A thread.
At it's HEIGHT in 2020, Shut Down Music (my music-for-media agency)

Had 8 employees, 50+ artists, & made $600K+

We went from $200K in 2019 to $600K in JUST a year

Won 2 industry awards (LA Emmy & Mark Award), had our music in 1000s of TV shows, movies, video games, & ads
How did I build Shut Down Music to a powerhouse?

Why were people in the industry calling me a legend at just 21 yrs old?

How did I make over $1M in the MUSIC INDUSTRY?? Which is notorious for being hard to make money in

HERE are the 5 secret strategies I used

Keep reading
Read 23 tweets
7 Jul
Crazy fucking thread coming tomorrow morning

8 AM sharp

Have your notepad ready

💎
Sneak peek

JUST 15 MINUTES 🔥
Read 4 tweets
28 Jun
How to build an unbreakable company culture.

8 game-changing tactics straight from the Fortune 500 playbook.

A thread.
To build any LONG-LASTING COMPANY

you Need an unbreakable culture

As boss, it all falls on YOU

Here are 8 powerful ways you build that culture

Follow me @THETYFRANKEL and keep reading 👇
TACTIC 1 - HIRE PILLARS

employees who have:
- drive
- leadership
- high energy

they'll motivate, lift team up, & be an extended version of you

Like the point guard of your agency

give these pillar employees raises, responsibility, and promotions

more pillars = more success
Read 14 tweets

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