U should always be leveraging more & more

Here's your process

1) work for free
2) get 5-10 $1-5K/month retainers
3) get rev share + potential equity deals only

Eventually ur agency should be a cash cow

High margins &/or a turn into a holding company if you're getting equity
It's a process. takes time

Work for free

fail, learn, fail, succeed, now start charging low/mid-tier retainers

Learn more, become great at your craft, build great systems & team

then if possible do rev share deals only. Bring in lots of rev. take equity /w startups if u can
You CANNOT SELL an agency doing $1-5K retainers

U just can't

Unless it's for a .5-1x multiple

Why the Retainer model is just training for the big leagues (rev share on big $$ & equity w startups)

Graduate from retainers & get into rev share/equity ASAP
also to get rev share on big $$ and/or equity

Your offer needs to be more than just "lead gen"

No one is gonna give u Equity for "lead gen"...

Manage a startup's sales process from start to finish & train their sales team to have huge success?

Different story
If i started a new agency today my goal would eventually be to turn into holding company

with:
- an offer SO damn good it DESERVES Equity
- my hand in dozens of promising startups

Equity vested via specific KPIs

Bring 20 clients, get 1% equity, 20 more clients, 1% more & so on
Read this 👆

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with TY FRANKEL

TY FRANKEL Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @THETYFRANKEL

15 Jul
How to build a $10K/mo cold outreach agency.

Your blueprint to MASSIVE success.

A thread.
In THIS thread

Yeah, the one you're reading right now

I'll teach you exactly HOW

To do Cold Outreach

and build a $10K+/month company

In just a few hours a week

(**you can easily get to $50K+/month too)
FIRST THINGS FIRST

What is Cold Outreach?

Reaching out, 1 on 1, to a hyper-targeted audience, through LinkedIn & Email

Goal: getting prospects on sales calls

and converting them into clients

You'll be doing this FOR other companies (your clients)

Keep reading ⬇️
Read 24 tweets
13 Jul
Made 3-4+ songs for Fortnite

past few yrs with my now-disbanded music agency

Here's one which hit 30M+ views
Made this song in 2018 for Universal Music

Listen below 👇

My share of royalties (50% of musicians share, 25% of total) was $1.1K for almost 31M views

Not bad Image
Read 4 tweets
13 Jul
How to build business systems.

A Masterclass worth thousands of $$ for FREE.
How do you scale? build an infectious culture? sell your company for millions?

ANSWER: Build Fortune 500-level systems

Systems are THE ENTIRE BACKBONE of the biggest companies in the world

Today I'll show you exactly how to build these systems

Welcome to my Masterclass

👇
TABLE OF CONTENTS

What does this Systems Masterclass include?

- What software u should use
- The anatomy of a system (explanation + example pics)
- Exclusive video of my agency's HIGH-POWERED project management system
- Chance to sign up to my email list at the end

Let's GO
Read 14 tweets
7 Jul
5 secret strategies I used to 3X my agency's revenue during COVID.

A thread.
At it's HEIGHT in 2020, Shut Down Music (my music-for-media agency)

Had 8 employees, 50+ artists, & made $600K+

We went from $200K in 2019 to $600K in JUST a year

Won 2 industry awards (LA Emmy & Mark Award), had our music in 1000s of TV shows, movies, video games, & ads
How did I build Shut Down Music to a powerhouse?

Why were people in the industry calling me a legend at just 21 yrs old?

How did I make over $1M in the MUSIC INDUSTRY?? Which is notorious for being hard to make money in

HERE are the 5 secret strategies I used

Keep reading
Read 23 tweets
7 Jul
Crazy fucking thread coming tomorrow morning

8 AM sharp

Have your notepad ready

💎
Sneak peek

JUST 15 MINUTES 🔥
Read 4 tweets
28 Jun
How to build an unbreakable company culture.

8 game-changing tactics straight from the Fortune 500 playbook.

A thread.
To build any LONG-LASTING COMPANY

you Need an unbreakable culture

As boss, it all falls on YOU

Here are 8 powerful ways you build that culture

Follow me @THETYFRANKEL and keep reading 👇
TACTIC 1 - HIRE PILLARS

employees who have:
- drive
- leadership
- high energy

they'll motivate, lift team up, & be an extended version of you

Like the point guard of your agency

give these pillar employees raises, responsibility, and promotions

more pillars = more success
Read 14 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(