Pulp Librarian Profile picture
Aug 8, 2021 12 tweets 4 min read Read on X
Today in pulp... the mysterious JX Williams!
JX Williams was an alias used by many writers who knocked out cheesy sex pulp for Greenleaf publishing. At least 20% of each novel had to be sex scenes with the other 80% titillation, voyeurism or padding.
As a result Greenleaf plots were somewhat thin affairs: sexy sensationalism was more important than character arcs or the niceties of the three act drama.
William Lawrence Hamling set up Greenleaf publishing in 1950, initially specializing in science fiction magazines. By 1959 the company had moved into paperbacks.
By the early 1960s sex was selling better than sci-fi and a number of writers were quietly supplying novels for both scenes. Robert Silverberg Harlan Ellison and Donald E Westlake all provides pseudonymous sex novels for Greenleaf.
And no form of desire was off limits for Greenleaf. What mattered was what sold. Ed Wood Jr was able to pen Parisian Passions for the imprint, though it was never a best seller.
Pulp sex publishers in the early 1960s were, in their own way, blazing a trail for the permissive society. Any sex was good sex and if it felt good then do it!.

It couldn't last...
The US Government prosecuted Greenleaf on many occasions under the obscenity laws of the time.

For a while Hamling's luck held...
But in 1971 Hamling was imprisoned for publishing - of all things - a fully illustrated version of the Presidential Report of the Commission on Obscenity and Pornography.

No prizes for guessing what the illustrations were like...
Appeals against the sentence went in for many years, but Uncle Sam wasn't going to let up. It all ended in 1976 with Hamling on parole but banned from working in the obscene book trade.
By the mid 1970s the obscenity laws had changed, hard core magazines were on the news-stands and cheesy sex novels were on the way out. Turns out the permissive society wasn't that interested in reading.
But let's give a cheer for Greenleaf and the mysterious JX Williams. They fought the law and the law won: but what a fight they put up!

More torrid takes of publishing another time...

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More from @PulpLibrarian

Apr 26
It was the biggest manhunt in Britain: police, the press, aeroplanes, psychics all tried to solve the disappearance. In the end nobody really knew what happened. It was a mystery without a solution.

This is the story of Agatha Christie's 11 lost days... Image
By 1926 Agatha Christie's reputation as a writer was starting to grow. Her sixth novel - The Murder of Roger Ackroyd - had been well-received and she and her husband Archie had recently concluded a world tour. But all was not well with the marriage. Image
In April 1926 Agatha Christie’s mother died. Christie was very close to her: she had been home-schooled and believed her mother was clairvoyant. The shock of her sudden death hit the author hard. Image
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Apr 23
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Let me try and set it out. Image
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Apr 18
let's take a look at the extraordinary work of Victorian illustrator and cat lover Louis Wain! Image
Louis Wain was born in London in 1860. Although he is best known for his drawings of cats he started out as a Victorian press illustrator. His work is highly collectable. Image
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Apr 15
Over the years a number of people have asked me if I have a favourite pulp film. Well I do. It's this one.

This is the story of Alphaville...
Alphaville: une étrange aventure de Lemmy Caution (1965) was Jean-Luc Godard’s ninth feature film. A heady mix of spy noir, science fiction and the Nouvelle Vague at its heart is a poetic conflict between a hard-boiled secret agent and a supercomputer’s brave new world. Image
British writer Peter Cheyney had created the fictitious American investigator Lemmy Caution in 1936. As well as appearing in 10 novels Caution featured in over a dozen post-war French films, mostly played by singer Eddie Constantine whom Godard was keen to work with. Image
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Apr 10
Al Hartley may have been famous for his work on Archie Comics, but in the 1970s he was drawn to a very different scene: God.

Today in pulp I look back at Hartley's work for Spire Christian Comics - a publisher that set out to spread the groovy gospel... Image
Spire Christian Comics was an offshoot of Spire Books, a mass-market religious paperback line launched in 1963 by the Fleming H. Revell company. The point of Spire Books was to get religious novels into secular stores, so a move into comic books in 1972 seemed a logical choice. Image
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Apr 4
Given the state of the stock market I thought I'd share my pulp guide to money. What is it? Where does it come from? And does it make us happy?

Let's take a look...
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Initially the value of all stickers is the same, because there's an abundant supply... Image
However as you fill up your sticker album the value of your existing stickers drops and the value of your missing ones rises.

This is due to scarcity: the law of supply and demand starts to determine worth and value, rather than which team you support. Image
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