Thread by @nandoodles

NEW: Last wk, we outed @kargo for partnering w/ dark pool sales houses like @NextMillMedia and misleading advertisers about it.

Both co's have stayed quiet, but today I've obtained a list that shows a flurry of activity behind the scenes — incl. dropping dozens of disinfo sites.

1. @kargo appears to have dropped The Post Millennial, a disinformation outlet run by Andy Ngo, a violent and Islamophobic right-wing extremist. Hard to state how dangerous this individual is.

Kargo was paying him ad revenues until last week.

2. But as we've prev. stated @kargo mostly works w/ "respectable" middlemen who manage the dirty stuff for them. Faced w/ scrutiny, it looks like Kargo has now dropped:
• @NextMillMedia
• @publisherfirst
• Aditude.io
• PublisherDesk.com
• @playwire

3. It looks like they've also dropped additional entities we didn't mention in our reporting:
•@proper_media
•Ascendeum.com (now @sovrnholdings)

I've never looked into these guys personally, but I'm going to guess there's a *good* reason why.

4. But here's where it gets interesting. @NextMillMedia has ALSO been dropping disinfo publishers from it's inventory — and it is a BLOODBATH:

•TheNationalpulse(.)com (Raheem Kassam's thing)
•100PercentFedUp(.)com
•WhatFinger(.)com
•ProUsaNews(.)com
•ProTrumpNews(.)com

5. Let's see who else @NextMillMedia has put on the chopping block:
•DailyCaller(.)com
•TrendingPolitics(.)com
•IndependentSentinel(.)com
•TheScoop(.)us
•AmericanLookout(.)com
•NoahReport(.)com
•ThePalmieriReport(.)com

6. But wait, there's more? @NextMillMedia WAS - and appears to no longer be - monetizing:
•PolitiCrossing(.)com
•GrahamAllen(.)com

They've also dropped a bunch of other garbage inventory (e.g. content farms, bot sites, etc.). Good for them.

However, @NextMillMedia continues to monetize disinfo sites that I'm guessing they didn't catch:
•SavageTakes(.)com - a U.S.-focused disinfo outlet that appears to be linked to the UK's Youth Conservative Party
•LiveNewsTime(.)com - fake news outlet

(Based on a quick scan)

8. Based on this information, it's now clear to me why neither @kargo nor @NextMillMedia are talking. They owe their bigtime clients some *BIG REFUNDS*.

The question is...how much? I'll continue to post updates as I receive new information. (DMs are open!)

Wondering what all this is about? It all starts with our most recent investigation in BRANDED — the newsletter that holds adtech companies accountable and embarrasses the shit out of them.

Read and subscribe (it's free!):
branded.checkmyads.org/p/kargos-no-fa…

BTW this list isn't private or confidential! I picked it up from Well-Known Resource Index.

Here's the full list of changes @kargo
well-known.dev/resources/ads_…

And all the changes @NextMillMedia
well-known.dev/resources/ads_…

ENJOY!!!!

Whoops! Found another one @NextMillMedia: ActivistPost(.)com