Nathan Barry Profile picture
Aug 26, 2021 11 tweets 4 min read Read on X
I'm fascinated by companies that have used leverage to achieve incredible scale in a very efficient way.

From dating apps to online games here are 8 companies that hit a massive success with surprisingly small teams:

🧵
1. The two founders of Streamyard bootstrapped to $12M in ARR without any employees. They reached $30M ARR with 19 employees before selling to Hopin for $250 million.
2. The popular game Among Us reached 500 million active users with only 4 employees.
3. Instagram was acquired by Facebook for $1 billion with only 13 team members.

Everyone thought it was insanely overvalued at the time, but now it will go down as one of the greatest acquisitions of all time.
4. CoderPad reached $4m in annual revenue with just 4 employees. They've since raised funding to scale the company.
5. WhatsApp had only 55 team members when Facebook bought them for $19 billion. An astounding $345 million per employee!
6. Marcus Frind started dating site Plenty of Fish in 2003 to improve his resume. By 2008 it was netting him $10 million per year as the only employee, and he was part time!

Later he scaled a team to 75 people before selling to Match Group for $575 million.
7. SEO research software Ahrefs hit more than $50M in annual recurring revenue with just 50 employees.
8. While far from the same scale as the companies above, @ConvertKit is at $28.6 million in revenue with 68 people on the team. Our mission to provide financial independence to everyone on our team (and the broader creator community) means we'll keep using leverage to scale.
What other companies would you add? Reply or quote tweet the thread with your favorite examples:

9. Eric Barone built Stardew Valley as a way to add to his resume & get a job after graduating with a CS degree. He did everything himself with no employees.

4 years after launch it had sold over 10 million copies across all platforms, estimated at over $150 million in revenue.

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More from @nathanbarry

Jun 6
Big news: We’re rebranding!

ConvertKit is becoming Kit.

Read on for why it’s more than just a name change…
The creator economy has evolved a lot since ConvertKit began 11 years ago. And we’ve evolved with it.

Our platform has grown far beyond helping creators convert audience members into customers.

We now help you connect, grow, automate, launch, create, earn and so much more.
As Kit, our product philosophy is all about scalability and giving you actionable insights to grow your business.

Each creator business is unique, so the features in your Kit can be tailored just for you.

Besides making improvements to the features you love, we’re doing more…
Read 14 tweets
Apr 18
In the last 7 years, we’ve paid $6.9 million in profit sharing to the ConvertKit team.

While most companies hope to return money to shareholders in a moonshot acquisition, we’ve created a unique model to help our team think like owners.

Here’s how our compensation model works:
Our mission is to help creators earn a living. That’s why ConvertKit exists.

My personal mission extends beyond that—I want everyone in my life to have the opportunity to become financially independent.

That means everyone at ConvertKit should have a path to financial freedom.
VC-backed startups tend to go all in on equity and an exit as the path to financial freedom.

Bootstrapped companies (e.g. MailChimp, Basecamp) don’t give out equity and instead focus on paying high salaries.

Neither model is ideal for team members.
Read 20 tweets
Oct 11, 2023
In 2021, Spotify reached out to buy @ConvertKit for hundreds of millions.

I said no.

Instead we came up with an innovative way to get liquidity for our team:
ConvertKit is an email marketing platform for creators.

I started it in 2013 with a goal to solve my frustrations with other email tools.

When it grew, I figured I’d sell it after a year or two.

Then I fell in love with our product, team, & customers.

I never wanted to sell.
Founders like DHH and Jason from Basecamp said that equity in a private company doesn’t have value if you aren’t going to sell.

I’d learned so much from them and that logic made sense, so once I decided not to sell I didn’t issue equity to the team.
Read 18 tweets
Jul 21, 2023
Becoming a creator will change your life.

Here are 13 tips to make the switch from a consumer to a creator:
Set a Daily “Make Something” Goal

Grab a sticky note and write “make something today--stick it to your computer monitor.

Your goal is simply to make something--anything--every single day.

Set the bar low and make it achievable.

Creation will start to become a habit.
Document What You Make

Start documenting your daily creation.

Post it online with a few sentences about what it means to you.

Was it an idea floating around in your head for months? A mini essay you've been meaning to write? Code that you finally figured out?

Document it.
Read 15 tweets
Jun 23, 2023
I made $37,000 in the first month of selling my ebook.

But I almost made a $10,000+ mistake.

Here’s a lesson on pricing that’ll make you thousands:
In 2012, I launched my first product, The App Design Handbook.

But in a hurry to get the product out the door, I almost made a costly mistake…

It’s a mistake I see entrepreneurs make every single day.
It’s not charging too little for your product.

(Although this is a common mistake as well)

It’s only having one price for your product!
Read 17 tweets
Jun 9, 2023
I’m excited to announce we just acquired @SparkLoopHQ which is going to allow creators to make a living in a totally new way.

Here’s why this acquisition is a game changer for the creator economy: Image
SparkLoop’s Partner Network is the #1 newsletter growth platform.

After building a deep integration, we got so excited about the potential, we decided to bring them into the ConvertKit family to build the largest advertising network for creators.

Here’s why this is so exciting: Image
Traditionally, creators spend money on advertising to grow faster.

But this is inefficient and expensive. You try to get people to click an ad to go to a landing page. Only a few subscribe, and only some subscribers become engaged.

There are two big problems with this: Image
Read 10 tweets

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