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Aug 27, 2021 โ€ข 22 tweets โ€ข 8 min read โ€ข Read on X
Sibanye-Stillwater ( $SSW )

Why I continue to buy the stock

2021 (6 month Financials)๐Ÿ‘‡๐Ÿฝ

- Thread -
1/
Safety Framework

Itโ€™s difficult to ever go with no accidents, it is part of the industry, but letโ€™s see how this translates into numbers.
2/
Revenue

(Up to June 30th, 2021)

Diversified like this:

1. 48% = SA PGM
2. 22% = SA Gold
3. 17% = US PGM
4. 13% = PGM recycling

PGM = Platinum Group Metals

*The red line indicates debt.
Debt is going down while revenue is going up.

#markets
3/
SA PGM operations

(Stellar performance )

All in sustaining costs (AISC)

- 10% reduction in AISC
- R14 billion in Free cash flow (FCF)
- 61% higher 4E PGM basket price
- Underground Production main contributor (risk)
4/
US PGM operations

(Stable performance)

- Flat production due to 3week stoppage (safety incident)
- lower volumes

- 12% increase in AISC
- R153 million FCF
5/
PGM Recycling

- An under recognized contribution of value
- R180million in net interest earned
- Increasing earnings
6/
SA Gold operations

(Solid performance)

- 29% higher production
- DRD Gold production 15% higher at an AISC cost of $1417
(margins increase as the price of gold increases, and protected to the downside a bit)

- 3% lower average Rand gold price
- 40% increase in earnings
7/
DRD GOLD

Sibanye-Stillwater owns a majority stake of 50.66% in DRD GOLD

They are listed on the JSE under the ticker $DRD and sell for R13.80

They too have declared a dividend of 40c a share.
8/
Income Statement

- Revenue totaling R89.5billion
- Cost of sales R48.1billion
- 53% gross margin
- R25.3billion in profit
- 28% net margin

- R9 billion paid in mining + tax
9/
Highlights

- Gross debt was reduced by 44% from R28.1-billion to R15.9-billion

- 63% increase in revenue

- Cost sales up 28% (resulted in increased profits, so thatโ€™s fine)

-Earnings per share (EPS) up 140% to R 8.43

- R8.5billion paid to SA government (taxes)
10/
Dividends

$SSW has declared an interim dividend of R2.92

- Rewarding shareholders with R8.5billion in dividends

- Dividends will continue to increase - as this is what shareholders want.
(Strong performances like this will allow for it to continue)
11/
Stakeholders

$SSW has rewarded all stakeholders

- R39.7billion cash flow
- R5.6billion in capital Expenditure
- R4.5billion in working capital
- R9.7billion in dividend payments
- R742million share buybacks, and expected to increase this to R9.6billion.

Long $SSW
12/
Capital Allocation

Management continues to allocate capital in the most efficient and prudent way possible, to bring value to all stakeholders.

Their capital framework is below ๐Ÿ‘‡๐Ÿฝ
13/
Thatโ€™s not all, letโ€™s look at some of their ambitious plans to change the energy sector and how they stand to benefit.
14/
Energy

Under schedule 2 of the electricity regulations act that recently passed, it allows for Sibanye to generate their own energy of up to 100MW

You can expect big investments in this field, with long term benefits. Driving down costs and improving reliance. (Derisking)
15/
Reinvesting back in SA

Fantastic to see them laying out their plans to become carbon neutral

Projects in the pipeline:

- 50mw Gold solar project
- 250mw SA wind energy
- 175mw SA PGM solar projects

Sidenote:

These are jobs they are adding to the economy.
16/
DRD is going to play itโ€™s role

- Producing the greenest gold

- Social investment into education and urban farming

- Hundreds of hectares cleared for social and industrial development
17/
Battery metals

Sibanye is taking strategic bets in companies in Europe too.

Neal Froneman continues to diversify to into strategic regions that offer long term growth.

Read more here ๐Ÿ‘‡๐Ÿฝ
18/
2020 Financials

Check out my previous research on Sibanye-Stillwater.

I remain bullish on the company and plan to hold it long term. The share price has come under stress lately, but the value is there.

Last years financials ๐Ÿ‘‡๐Ÿฝ
Thatโ€™s it, thatโ€™s the tweet. Follow me @talkcentss for more stock analysis.

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davidketh.substack.com/p/talkcents
โ€ข Recap

- Growing revenue
- Paying dividends
- Buying back shares
- Strong capital allocation
- Reinvesting back into SA
- Rewarding stakeholders
- Diversifying across regions

โ€ข โ€ข โ€ข

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More from @talkcentss

May 9
๐—ง๐—ต๐—ฒ ๐—–๐—ฎ๐˜€๐—ต๐—ณ๐—น๐—ผ๐˜„ ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ๐—บ๐—ฒ๐—ป๐˜

This is the part where many of us get confused when reading financial statements.

But not anymore๐Ÿ”ป Image
*** Catch up ***

Here is a basic understanding of the three most common financial statements.

Start with this thread before continuing ๐Ÿ”ป
1/ The Cashflow Statement

Is an important tool used to manage the finances of a business by tracking the cash flow of an organization.

Itโ€™s divided into 3 Parts:

โ–ช๏ธOperating activities
โ–ช๏ธInvesting activities
โ–ช๏ธFinancing activities Image
Read 13 tweets
May 5
๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ ๐—˜๐˜…๐—ฝ๐—น๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ

โ–ช๏ธCashflow Statement
โ–ช๏ธIncome Statement
โ–ช๏ธBalance Sheet

Beginners guide ๐Ÿ”ป Image
1/ ๐—œ๐—ป๐˜๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐—ถ๐—ผ๐—ป

๐—”๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ถ๐—ป๐—ด records information related to a businessโ€™s transactions,

It provides a summary of statements reflecting the financial performance of an entity. Think of it as the ๐—น๐—ฎ๐—ป๐—ด๐˜‚๐—ฎ๐—ด๐—ฒ ๐—ผ๐—ณ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€.

Letโ€™s take a look ๐Ÿ”ป
2/ ๐—ง๐—ต๐—ฒ ๐—–๐—ฎ๐˜€๐—ต๐—ณ๐—น๐—ผ๐˜„ ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ๐—บ๐—ฒ๐—ป๐˜

The Cashflow statement shows:

โ–ช๏ธSources
(where money came from)

โ–ช๏ธUses
(how the money was used)

It ๐˜๐—ฟ๐—ฎ๐—ฐ๐—ธ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ฎ๐˜€๐—ต ๐—บ๐—ผ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ of a business (Money in, and money out) Image
Read 12 tweets
Mar 25
๐—ง๐—ต๐—ฒ ๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—ป ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ฒ ๐—•๐—ฎ๐—ป๐—ธ

National Treasury ( NT ) plans to use the ๐˜‚๐—ป๐—ฟ๐—ฒ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—ด๐—ฎ๐—ถ๐—ป๐˜€ from the Gold and Foreign Exchange Contingency Reserve Account ( GFECRA )

They call it โ€˜๐—ช๐—ฎ๐˜๐—ฒ๐—ฟ๐—ณ๐—ฎ๐—น๐—นโ€™ arrangement

Learn more ๐Ÿ”ป
Image
Image
** Glossary **

โ–ช๏ธNational Treasury
โ–ช๏ธGFECRA

National Treasury is one of many departments of the South African Government

The Treasury falls within the portfolio of the Minister of Finance, and the role of NT is to manage the Governmentโ€™s Finances.

The South African Revenue Service (SARS) and Statistics South Africa also fall under this wing.

โ€”โ€”โ€”โ€”โ€”โ€”-

The Gold and Foreign Exchange Contingency Reserve Account is a tool used to safeguard the country's financial stability.

This accountโ€™s purpose is in its name, it holds the reserves of gold and foreign currencies South Africa has built up.
1/ The Waterfall Arrangement

๐—ฆ๐—ถ๐—ป๐—ฐ๐—ฒ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐—ป๐—ฒ๐˜† ๐˜๐—ต๐—ฎ๐˜ ๐˜„๐—ฒ๐—ป๐˜ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—š๐—™๐—˜๐—–๐—ฅ๐—” ๐˜„๐—ฒ๐—ป๐˜ ๐—ถ๐—ป *๐˜‚๐—ป๐˜€๐—ฒ๐˜๐˜๐—น๐—ฒ๐—ฑ, it means it has grown larger over the years due to currency depreciation.

( remember this, cause this will be important later on )

โ€”โ€”โ€”โ€”โ€”

Going forward, the funds from the GFECRA will now be distributed into 3 pools, ๐˜„๐—ต๐—ถ๐—ฐ๐—ต ๐˜„๐—ถ๐—น๐—น ๐—ฏ๐—ฒ ๐—ธ๐—ป๐—ผ๐˜„๐—ป ๐—ฎ๐˜€ ๐˜๐—ต๐—ฒ ๐—ช๐—ฎ๐˜๐—ฒ๐—ฟ๐—ณ๐—ฎ๐—น๐—น ๐—ฎ๐—ฟ๐—ฟ๐—ฎ๐—ป๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜.

The three pools are:

(1) GFECRA Buffer Account
(2) SARBโ€™s Contingency Reserve
(3) National Treasury

โ€”โ€”โ€”โ€”โ€”-

๐—™๐—ผ๐—ผ๐˜๐—ป๐—ผ๐˜๐—ฒ:

*Unsettled funds going into ๐—š๐—™๐—˜๐—–๐—ฅ๐—”, means funds that entered into the account and had no purpose, they werenโ€™t allocated or spent to anything specific.

*Picture just for visualization purposes to show the 3 Pools ( Waterfall arrangement)Image
Read 14 tweets
Mar 19
๐—•๐—ฟ๐—ฒ๐˜„๐—ฒ๐—ฑ ๐˜๐—ผ ๐—Ÿ๐—ฎ๐˜€๐˜

The Beer with the Longest and Proudest Heritage in South Africa

๐—ง๐—ต๐—ฒ ๐——๐—ฎ๐—ฟ๐—ธ ๐—ฆ๐—ฒ๐—ฐ๐—ฟ๐—ฒ๐˜๐˜€ ๐—ก๐—ผ ๐—ข๐—ป๐—ฒ ๐—ง๐—ผ๐—น๐—ฑ ๐—ฌ๐—ผ๐˜‚

Read more ๐Ÿ”ป
Image
Image
1/ History

๐—Ÿ๐—ฒ๐˜โ€™๐˜€ ๐—ฐ๐—ฟ๐—ฎ๐—ฐ๐—ธ ๐˜๐—ต๐—ถ๐˜€ ๐—ผ๐—ฝ๐—ฒ๐—ปโ€ฆ.. ๐Ÿบ

The story dates back to 1886 and can be traced to the days of the Johannesburg Gold rush.

Here is how a man with a small brewery in Northern Natal led to the historic legacy of the South African Breweries (SAB)
โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”

๐—ง๐—ต๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐—ผ๐—ณ ๐—–๐—ต๐—ฎ๐—ฟ๐—น๐—ฒ๐˜€ ๐—š๐—น๐—ฎ๐˜€๐˜€โ€ฆ..

Charles Glass, British-Born-Brewer, established Glass & Co in 1864, which ended up giving birth to a global powerhouse in the later years.

As time passed, he saw a money making opportunity in the market, to provide miners with beer in the Witwatersrand Reef (๐—ฎ๐—น๐˜€๐—ผ ๐—ธ๐—ป๐—ผ๐˜„๐—ป ๐—ฎ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฅ๐—ฎ๐—ป๐—ฑ).

โ€”โ€”โ€”โ€”โ€”
*๐šƒ๐š‘๐šŽ ๐š๐š˜๐š•๐š ๐š›๐šž๐šœ๐š‘ ๐š๐š‘๐šŠ๐š ๐š‹๐šŽ๐š๐šŠ๐š— ๐š’๐š— ๐Ÿท๐Ÿพ๐Ÿพ๐Ÿผ ๐š’๐šœ ๐š ๐š‘๐šŠ๐š ๐š•๐šŽ๐š ๐š๐š˜ ๐š๐š‘๐šŽ ๐šŽ๐šœ๐š๐šŠ๐š‹๐š•๐š’๐šœ๐š‘๐š–๐šŽ๐š—๐š ๐š˜๐š ๐™น๐š˜๐š‘๐šŠ๐š—๐š—๐šŽ๐šœ๐š‹๐šž๐š›๐š*
โ€”โ€”โ€”โ€”โ€”

The beer soon became a hit that Charles and his wife, Lisa, decided to set up their brewery in the business centre of the town to capture the influx of fortune seekers coming to Witwatersrand Reef.

The phrase โ€œ๐——๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐—ฎ ๐—ด๐—ผ๐—น๐—ฑ ๐—ฟ๐˜‚๐˜€๐—ต, ๐˜€๐—ฒ๐—น๐—น ๐—ฏ๐—ฒ๐—ฒ๐—ฟ๐˜€โ€, seems more appropriate hereโ€.

His beer brew took some time to gain traction, it was only when Charles Glassโ€™s new beer, ๐—–๐—ฎ๐˜€๐˜๐—น๐—ฒ ๐—•๐—ฒ๐—ฒ๐—ฟ, was introduced that he won the miners over and secured the market.

It was in 1884 that Castleโ€™s famous label, ๐˜๐—ต๐—ฒ ๐˜๐—ต๐—ฟ๐—ฒ๐—ฒ-๐˜๐˜‚๐—ฟ๐—ฟ๐—ฒ๐˜๐—ฒ๐—ฑ ๐—ณ๐—ผ๐—ฟ๐˜๐—ฟ๐—ฒ๐˜€๐˜€, ๐˜„๐—ฎ๐˜€ ๐—ถ๐—ป๐˜๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ๐—ฑ.

โ€”โ€”โ€”โ€”โ€”โ€”
*๐˜๐˜ฆ ๐˜ช๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ฆ๐˜ฅ ๐˜ฉ๐˜ช๐˜ด ๐˜ฌ๐˜ฆ๐˜บ ๐˜ช๐˜ฏ๐˜จ๐˜ณ๐˜ฆ๐˜ฅ๐˜ช๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜Œ๐˜ฏ๐˜จ๐˜ญ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ฌ๐˜ฆ๐˜ฆ๐˜ฑ ๐˜ถ๐˜ฑ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฅ๐˜ฆ๐˜ฎ๐˜ข๐˜ฏ๐˜ฅ*
โ€”โ€”โ€”โ€”โ€”โ€”

As a result of his success with Castle Beer, he renamed his business to โ€œ๐—–๐—ฎ๐˜€๐˜๐—น๐—ฒ ๐—•๐—ฟ๐—ฒ๐˜„๐—ฒ๐—ฟ๐˜†โ€ and focused on distribution, to expand.

๐—–๐—ฎ๐—ฝ๐˜๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฎ๐˜๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ๐˜€โ€ฆ..

Other brewing companies grew interested in Charles Success, and soon realized the market was MASSIVE in the Witwatersrand.

Because of this astonishing growth, Frederick Mead, another brewer from Pietermaritzburg, negotiated to purchase Castle Brewery in
July of 1892.

Frederick Meadโ€™s brewing empire combined with Castle brewery ๐˜๐—ผ ๐—ณ๐—ผ๐—ฟ๐—บ ๐˜๐—ต๐—ฒ ๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—ป ๐—•๐—ฟ๐—ฒ๐˜„๐—ฒ๐—ฟ๐—ถ๐—ฒ๐˜€ (๐—ฆ๐—”๐—•) ๐—ถ๐—ป ๐Ÿญ๐Ÿด๐Ÿต๐Ÿฑ.Image
Image
2/ ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐—›๐—ถ๐˜€๐˜๐—ผ๐—ฟ๐˜†

Because of the extraordinary quantities of gold that had been extracted from the Witwatersrand rocks,

๐˜๐—ต๐—ฒ ๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—ป ๐—ฐ๐˜‚๐—ฟ๐—ฟ๐—ฒ๐—ป๐—ฐ๐˜† ๐˜„๐—ฎ๐˜€ ๐—ป๐—ฎ๐—บ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฅ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป ๐Ÿญ๐Ÿต๐Ÿฒ๐Ÿญ upon the declaration of the republic

Learn more here:

The History of the South African Reserve Bank ๐Ÿ‘‡๐Ÿฝ
Read 8 tweets
Mar 15
๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎโ€™๐˜€ ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ผ๐˜„๐—ป
๐—ช๐—ฎ๐—ฟ๐—ฟ๐—ฒ๐—ป ๐—•๐˜‚๐—ณ๐—ณ๐—ฒ๐˜

Meet the 100-year-old business tycoon who operated under the radar

A true Legend in the Baking ๐Ÿ”ป Image
1/ History

๐—ง๐—ต๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜€ ๐—ถ๐—ป ๐Ÿญ๐Ÿด๐Ÿฑ๐Ÿญโ€ฆ.. โœ๐Ÿผ

John Frederick Baumann migrates from England to South Africa,

here he starts a grocery and bread bakery in the old British Colony of Natal (KwaZulu Natal)

๐—™๐—ฟ๐—ผ๐—บ ๐—ต๐—ฒ๐—ฟ๐—ฒโ€ฆ..

He manages to convince his nephew, John Michael Leonard Baumann to migrate to South Africa

J. M. L. Baumann arrives in Durban in 1881 and joins his uncle's bakery and grocery business.

๐—๐˜‚๐˜€๐˜ ๐—ฎ ๐—ณ๐—ฒ๐˜„ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—น๐—ฎ๐˜๐—ฒ๐—ฟโ€ฆโ€ฆ

The lease on their premise expires, and J. M. L. Baumann purchases the bakery operations from his uncle

๐—•๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป ๐Ÿญ๐Ÿด๐Ÿด๐Ÿฑ - ๐Ÿญ๐Ÿด๐Ÿต๐Ÿฑ, he (J.M.L) constructs a small building and starts to buy biscuit machinery, to make more โ€œ๐š๐šŠ๐š—๐šŒ๐šข ๐š‹๐š’๐šœ๐šŒ๐šž๐š’๐š๐šœโ€ such as, ginger nuts and marie biscuits.

๐—ช๐—ผ๐—ฟ๐—น๐—ฑ ๐—ช๐—ฎ๐—ฟ ๐Ÿญ ๐—ธ๐—ถ๐—ฐ๐—ธ๐˜€ ๐—ผ๐—ณ๐—ณโ€ฆ.

The company starts to falter because of the anti-German riots, which leads to the bakery and shop being burnt to the ground, ๐—ผ๐—ป ๐˜๐—ผ๐—ฝ ๐—ผ๐—ณ ๐˜๐—ต๐—ถ๐˜€, there are massive supply disruptions across the country during the Great Depression

๐—›๐—ผ๐˜„๐—ฒ๐˜ƒ๐—ฒ๐—ฟ,
a couple of things worked out in their favor.

(I) The factory manages to survive the anti-German riots of 1915, mainly because it was producing biscuits for the army, so the factory was put under government protection to prevent further damage.

(ii) the company's name changes from Baumann's (German) to ๐—•๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—Ÿ๐—ถ๐—บ๐—ถ๐˜๐—ฒ๐—ฑ, thus giving birth to the iconic brand we now know today.

The famous Bakerโ€™s mascot makes its first appearance on the packaging in 1923.Image
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2/ The Following Chapter

The Family business is passed down from generation to generation, an epitome, of generational wealth.

๐—ง๐—ต๐—ฒ ๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—ป ๐—ช๐—ฎ๐—ฟ๐—ฟ๐—ฒ๐—ป ๐—•๐˜‚๐—ณ๐—ณ๐—ฒ๐˜ ๐—ถ๐˜€ ๐—ฏ๐—ผ๐—ฟ๐—ปโ€ฆโ€ฆ.

In fact, he was born on a farm in Empangeni, in KwaZulu Natal. Image
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Mar 14
๐——๐—ถ๐—ฑ ๐—ฌ๐—ผ๐˜‚ ๐—ž๐—ป๐—ผ๐˜„:

A Famous South African Brand was used as a currency

โ€œ๐—ก๐—ผ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ, ๐˜๐—ฎ๐—ธ๐—ฒ ๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€โ€

Read more ๐Ÿ”ป Image
1/ History

๐—ง๐—ต๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜€โ€ฆโ€ฆโœ๐Ÿผ

A young man finishes school and needs a job, just as many do, he finds the most convenient job available, which is at the ๐—–๐—ต๐—ฎ๐—ฝ๐—ฒ๐—น๐—ฎ๐˜ ๐—ฆ๐˜„๐—ฒ๐—ฒ๐˜ ๐—™๐—ฎ๐—ฐ๐˜๐—ผ๐—ฟ๐˜†, just down the road from his house in Troyeville, Johannesburg.

๐— ๐—ฒ๐—ฒ๐˜ ๐—”๐—ฟ๐˜๐—ต๐˜‚๐—ฟ ๐—š๐—ถ๐—ป๐˜€๐—ฏ๐—ฒ๐—ฟ๐—ด

The creator of the iconic
๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€ ๐—•๐˜‚๐—ฏ๐—ฏ๐—น๐—ฒ๐—ด๐˜‚๐—บ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ was inspired when the Chapelat Confectionary Company found themselves losing their biggest client at the time โ€“ OK Bazaars

This pressure led Arthur Ginsberg to come up with the ๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป ๐Ÿญ๐Ÿต๐Ÿฐ๐Ÿด. The idea was sparked by looking at a competitorโ€™s product.

Wicks bubble gum, at the time, was selling gum for a penny each, and Arthur believed he could sell two for a penny โ€“๐—ด๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ฏ๐—ถ๐—ฟ๐˜๐—ต ๐˜๐—ผ ๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€.

*The Chapelat Sweet Factory is what gave him the inspiration and it is where โ€œchappiesโ€ derived its name from.Image
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๐—œ๐—ป ๐˜๐—ต๐—ฒ ๐—˜๐—ฎ๐—ฟ๐—น๐˜† ๐Ÿญ๐Ÿต๐Ÿฑ๐Ÿฌ๐˜€โ€ฆโ€ฆ

Arthur had been made head of marketing and sales at Chapelat Confectionary Company, even though he spent many years studying at night to complete a BComm degree at Wits University.

He was truly passionate about marketing and advertising.

๐—š๐—ฟ๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑโ€ฆ..

The only thing that was left to do was to market Chappies, this is where Arthur Ginsberg proved to be a mastermind.

He focused on making chappies attractive to children by having the famous โ€œ๐——๐—ถ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ธ๐—ป๐—ผ๐˜„โ€ questions on the inside of each wrapper.

๐——๐—ถ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ธ๐—ป๐—ผ๐˜„:

A cartoon chipmunk was inserted under โ€œChappiesโ€ on the wrapper.

Management felt that rural black children who possibly couldnโ€™t read needed to be able distinguish the real Chappies from any substitutes on the market, and the chipmunk was that distinctive feature.

*The wrapper still contains the famous chipmunk today.Image
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