Jon Erlichman Profile picture
Aug 27, 2021 9 tweets 3 min read Read on X
Nokia started as a paper mill in 1865.

One of its first products: toilet paper.
Sony got started in 1946.

First product: an electric rice cooker.
Samsung was founded it 1938.

It started by exporting fruit and fish.
Lego started its business in 1932.

Its first product was a duck.
Nintendo launched back in 1889.

Its focus was on playing cards.
When Colgate was founded in 1806, it sold soap and candles.

It would be another 67 years before it started selling toothpaste.
When Nike was founded in 1964, it was called Blue Ribbon Sports.

It imported Japanese track shoes.
In 1923, the Hassenfeld Brothers started a textile company.

Two decades later, Hasbro shifted its focus to making toys.
Ferruccio Lamborghini had a successful tractor business.

He owned a Ferrari, but complained about it to founder Enzo Ferrari.

So in 1963, he started his own sports car company.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Jon Erlichman

Jon Erlichman Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @JonErlichman

May 19
On this day in 2009: Daimler acquired nearly 10% of Tesla for $50 million.

That stake would be worth $50 billion today.

Here’s how the deal helped save Tesla…🧵 Image
First, let’s go back to 2008 financial crisis.

Elon Musk nearly had to pick between saving either Tesla or SpaceX.

Last minute funding kept Tesla going, but Musk was financially tapped out.
The Daimler deal was a big vote of confidence in the Tesla story.

The Model S had yet to launch.

Tesla now had engineering support from an industry leader, not to mention money. Image
Read 7 tweets
May 15
On this day in 1997: Amazon went public.

$1,000 invested in the IPO…

… would be worth $2.5 million today. Image
Amazon was less than 3 years old when it went public.

Bezos had worked at a hedge fund and wanted to start an Internet company.

“Web usage was growing at 2,300% a year.  So I decided to find a business that made sense in the context of that growth.”
Bezos moved to Seattle and started Amazon in his garage.

One early problem?

His office didn’t have enough power.

He had to string extension cords from every room in the house to get power in the office.
Read 10 tweets
Feb 27
Jony Ive was born this day in 1967.

Some products he designed include:

2016: AirPods
2015: Apple Watch
2010: iPad
2008: MacBook Air
2007: iPhone
2004: iPod Mini
2002: iMac G4
2001: iPod
2000: G4 Cube
1999: iBook G3
1998: iMac
1993: Newton MessagePad Image
Here’s Ive on what Steve Jobs taught him about the power of focusing:

“Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute.”
Kobe Bryant once spent the day with Jony Ive. Here’s what they discussed:
Read 5 tweets
Sep 30, 2023
Netflix just sent out its last red envelope.

The company officially ended its DVD-by-mail service after 25 years.

While that era is over…

…the business launched what would become one of Hollywood’s biggest disruptors. Image
You’ve probably heard the late fee story.

At 36, Reed Hastings started Netflix partly out of frustration from $40 in Blockbuster fees.

Here’s how he once explained it to Fortune. Image
Netflix was gaining momentum, but still tiny compared to Blockbuster itself.

In fact in 2000, Netflix wanted to sell itself to Blockbuster for $50 million.

“They laughed at us,” says Netflix co-founder Marc Randolph told me.
Read 7 tweets
Sep 28, 2023
“Here’s to the crazy ones…”

Apple’s “Think Different” commercial first aired on this day in 1997.

Apple was nearly bankrupt at the time.

Here’s more on the campaign that was part of Apple’s turnaround… 🧵
Steve Jobs returned to Apple in 1997, after being away for 12 years.

He quickly realized the company was 3 months away from going broke.

Aside from the hard decision to drop most Apple products to re-focus…

…he made peace with Microsoft…

…and…he needed a new ad campaign. Image
Jobs started by asking… what does Apple stand for?

He concluded the answer had little to do with technology…

…and everything to do with people who used and worked with Apple products.

Here, he explains how he’d focus on Apple’s core values.
Read 11 tweets
Sep 12, 2023
1.4 million iPhones were sold in the first year.

Today, it’s roughly 1.4 million every 2 days.

But early on, there were lots of skeptics… 🧵 Image
Firstly, less than a year before the iPhone was unveiled, there were still some strong views that Apple would never launch a phone. Image
And even after it was unveiled in 2007, some still asked why the handset market needed another device.

Steve Jobs responded, “it’s a category that needs to be reinvented.”
Read 10 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(