Thread by @toph_edwards

I’ve been light on details of the business, so let’s pop the hood.

- Affordable Flooring Warehouse is based in Steamboat Springs, CO
- it was a family business for 15 years prior to the acquisition ~6 months ago
- most of our business is residential carpet, LVT and tile

- we’re the largest stocking dealer in NW Colorado. This gives us significant purchasing power with our suppliers to offer lower prices to our customers
- we have a large retail showroom in the front, warehouse in the back

- we have 10 FTEs and 5 1099 installers
- Steamboat Springs is a small town, so we’re the biggest flooring fish in a small yet affluent pond
- this region is growing fast. COVID/remote work has been a boon to mountain real estate. A lot of people are moving here and remodeling

- while we do some commercial work, we prefer smaller residential jobs. Higher margin and (mostly) less headaches
- my time is split between sales, operational improvements, accounting and employee therapy
- we’re on track to do >$3.5m revenue at ~25% SDE margin this FY

- the name of the game is operational efficiency. Get quotes out fast, turn inventory quickly, remove blockers for installers and tightly manage purchasing
- wrapping our processes with technology and writing SOPs has been a huge step in maturing a highly disorganized business

- flooring isn’t glamorous but we’re in high demand right now. Our business works because we have a solid base of reoccurring customers, a geographic moat, quality products/services and a great team

That and my drum set upstairs keeps me sane 🤘