Creator Economy 101
Believe it or not.
The current market size of the creator economy is $104 bn (approx)
Are you also a creator? (YES/NO)
Doesn't matter.
Here is the must-read breakdown of the creator economy (CE) for you:
THREAD🧵
Believe it or not.
The current market size of the creator economy is $104 bn (approx)
Are you also a creator? (YES/NO)
Doesn't matter.
Here is the must-read breakdown of the creator economy (CE) for you:
THREAD🧵
- Defining the Creator Economy (CE)
The “creator economy” refers to the widespread monetization of content by millions of individuals.
It is the fastest growing business model made possible by advances in technology and social sharing platforms.
The “creator economy” refers to the widespread monetization of content by millions of individuals.
It is the fastest growing business model made possible by advances in technology and social sharing platforms.
- growing business??
If you are a TikTok star, youtube influencer, Linkedin/Twitter content creator - you are in CE.
It is the fastest-growing type of small business model where creators can directly make money from their audience.
There are 50Mn creators around the world now.
If you are a TikTok star, youtube influencer, Linkedin/Twitter content creator - you are in CE.
It is the fastest-growing type of small business model where creators can directly make money from their audience.
There are 50Mn creators around the world now.
- How do they monetize their content?
Creators make money by selling a mix of physical & digital products
Here is how - Few business models
- publish articles behind a paywall
- create courses, sell on @gumroad
- sponsored posts on @instagram
- Ad revenue sharing on @YouTube
Creators make money by selling a mix of physical & digital products
Here is how - Few business models
- publish articles behind a paywall
- create courses, sell on @gumroad
- sponsored posts on @instagram
- Ad revenue sharing on @YouTube
- How much $$$ do they make?
Zero to millions :)
If you are a starter, it will take time for you. You need to grind.
Pro creators make millions on youtube/Instagram basis specific milestones:
- YT creator needs 1,000 subscribers and 4,000 watch hrs in a year to make money.
Zero to millions :)
If you are a starter, it will take time for you. You need to grind.
Pro creators make millions on youtube/Instagram basis specific milestones:
- YT creator needs 1,000 subscribers and 4,000 watch hrs in a year to make money.
- Any Impact of Covid-19?
It has fueled the growth of the creator economy.
Viewership as well as content creation both increased multifold during the pandemic.
Youtube alone expects revenue of $30Bn in 2021 from the creator economy.
It has fueled the growth of the creator economy.
Viewership as well as content creation both increased multifold during the pandemic.
Youtube alone expects revenue of $30Bn in 2021 from the creator economy.
- Can anyone become a creator?
Yes, currently the barrier to entry in this digital age is nil.
You just need a laptop/mobile and internet to start.
- @Twitter
- @LinkedIn
- @Quora
- @tiktok_us
- @instagram
Choose your platform & start.
CREATORS create, that's it.
Yes, currently the barrier to entry in this digital age is nil.
You just need a laptop/mobile and internet to start.
- @Quora
- @tiktok_us
Choose your platform & start.
CREATORS create, that's it.
- Tools for creators
100s of new tools are emerging every day.
From content creation >> subscriptions model >> monetization - every tool is available
Here are the top tools for you:
- @SubstackInc for Newsletters
- @gumroad for product selling
- @Patreon for artists
100s of new tools are emerging every day.
From content creation >> subscriptions model >> monetization - every tool is available
Here are the top tools for you:
- @SubstackInc for Newsletters
- @gumroad for product selling
- @Patreon for artists
- Any caution?
Being a creator is one of the most talked-about professions.
Out of 50 mn creators, only 2 mn are professional creators on social media.
But, Only 1% to 2% of creators take up the majority of the revenue pie.
That's a somewhat worrying factor.
Being a creator is one of the most talked-about professions.
Out of 50 mn creators, only 2 mn are professional creators on social media.
But, Only 1% to 2% of creators take up the majority of the revenue pie.
That's a somewhat worrying factor.
- Future of the Creator Economy
The average creator can't even get his minimum wage.
Solution?
Needs a level playing field for content distribution for both new creators and established ones.
That's where the future of the creator economy lies.
The average creator can't even get his minimum wage.
Solution?
Needs a level playing field for content distribution for both new creators and established ones.
That's where the future of the creator economy lies.
TL;DR
- Defining the Creator Economy (CE)
- Business model.
- Monetization models.
- How much $$$ do they make?
- Impact of Covid-19
- Can anyone become a creator?
- Tools for creators
- Any caution?
- Future of the Creator Economy
IMO, the creator economy has just got started.
- Defining the Creator Economy (CE)
- Business model.
- Monetization models.
- How much $$$ do they make?
- Impact of Covid-19
- Can anyone become a creator?
- Tools for creators
- Any caution?
- Future of the Creator Economy
IMO, the creator economy has just got started.
Did you find this thread useful?
Save it / Share it with the creator who needs this info.
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If you like it,
1. RT the first tweet
2. Follow me @SACHIN_RAMJE for more such threads.
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