10 Lessons I Learned From Making Over 10,000 Facebook Ads In 3 years


I’ve generated roughly $40 million in revenue for my clients.

Along the way, I created over 10,000 ads.

Here’s what I learned…
Lesson #1: Don’t Think In Absolutes

Shocking statistics are great hooks, but not for every ad.

“Learn more” is a great CTA button, but not for every offer.

You never know what will work and what won’t.

That’s why staying open-minded is so important.
Lesson #2: Always Be Testing

As I wrote above, you never know what’s going to work and what’s not.

The only way to find out is by testing.

Make an educated guess, test until you’re profitable, then test even more.
Lesson #3: Creatives Aren’t King (Copy Isn’t Either)

Facebook ads people love making bold claims.

Some of them will even say that copy doesn’t matter.

The truth is that both copy and creatives are crucial, and they both need your attention.
Lesson #4: Videos Beat Images Almost Every Time

Every offer and every audience is different.

That said, the vast majority of my winning ads have had a video element.

Videos capture attention better than images almost every time.

It’s that simple.
Lesson #5: Catch Attention Fast (And Keep It)

If your ad can’t capture your audience in the first three seconds…

They'll just scroll past your ad.

That’s why you need a killer hook.

Try these:

1. Ask a question
2. Present social proof
3. Highlight a shocking statistic
Lesson #6: Nothing Lasts Forever

Some ads absolutely crush it.

They get incredible ROAS which allows you to scale your ad spend and earn more revenue.

Eventually, though, results always dwindle.

That’s why you have to always be updating, testing, and optimizing.
Lesson #7: You Are Not Your Audience

I know what I like in an ad.

But I also know that I'm not writing for myself.

I'm writing for different audiences.

So do all the in-depth research to enter the mind of your ideal customer.

Then, craft an ad that works for them, not you.
Lesson #8: Random Guessing is a Losing Game

Random guessing costs a lot of money.

Studying your audience is practically free.

So spend your time doing in-depth research on your audience.

Time well spent is better than money wasted.
Lesson #9: Proof Is The Ultimate Persuader

Beautifully executed copywriting is great.

A well-done video ad is great too.

But when it comes to persuasion, neither of them wouldn’t be as strong without proof.

Leverage your testimonials, case studies, reviews, and more.
Lesson #10: Mastery Is a Slow Climb

My 100th ad was 10x better than my 1st ad.

My 10,000th ad was 100x better than my 100th ad.

The way to get better at Facebook ads, and everything else in life, is putting one step forward every day until you’re a master.
I used all these experiences to create 15 insanely high-converting templates.

This is your shortcut to creating expert-level ads without spending thousands of hours learning the game yourself.

Click below to learn more:

Want to scale your FB ads?

I've been testing & developing the Augmented Scaling System for 4 years which allowed me to generate $30m+ in revenue for my clients.

And now it's available to the public!

Get it here: 👇

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More from @immarkwilliam

10 Sep
LOOK: The legendary @kobegatsby talks about how we scaled 2 of his brands to more than 7 figures 🔥

"I was struggling to make creatives consistently, manage & scale my ad accounts."

And when Kobe started working with us, “it was literally like hockey stick growth!"
Kobe's a skilled marketer and deep thinker.

He has A TON of ideas but he needed our help to turn them into reality.

That's where we came in and brought his ideas to life.

"I'm talking testing on a regular basis, taking my ideas and implementing them for me."
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Restructured his entire ad account…
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AGENCY OWNERS: 5 Hard Lessons You Need to Hear Today to Eliminate STRESS, ANXIETY, and WORRY

A thread.
1. Results matter a lot… but they also don’t.

You can help people make millions and they’ll still leave you.

Happened too many times already.


We helped someone go from $30k/month to $120k/month and they were still unhappy because their growth “isn't fast enough.”
Accept this kind of situation and create safety nets around it.

Strengthen your client acquisition systems.
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[LAST CHANCE] Who else wants to join the 8 week FB Ads coaching program?

You have less than 24 hours.

Here's what you'll get:

✅FULL access to me - AMA for 8 weeks.
✅I'll go over your FB ads and tell you exactly how to improve performance
✅Expert critique, suggestions, and recommendations based on where you are in your journey
✅Access to the Augmented Scaling System ($599)
✅All the tools you need to scale your FB ads
✅Dedicated discord server for communication
✅2 FREE ad account audits
✅Detailed answers to your specific questions
✅Custom-made process for your business to go from testing to scaling
✅Give you our methods for better ad performance tracking
✅Step by step process on how we optimize our ad sets/ads

And so much more!

DM me now to apply.
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2 Aug
5 Business Lessons From An Ads Agency Owner That You Can Apply Right NOW

1. Research is the backbone of your business.

If you don’t research your:

MARKET: you won't be able to craft an irresistible offer.
OFFER: you won't be able to create high-converting funnels.
COMPETITORS: you won’t be able to know what works (e.g. messaging, funnel, etc).
You can’t expect your business to succeed if you don’t have concrete data about your market.

So keep learning about them.

Follow trends.

Stalk online groups and communities.

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Don't say I didn't warn you...

The price for Augmented Scaling System increases on Monday 11:59 AM EST!

I'll be adding a ton of new content this week you wouldn't want to miss.

Get it now: 👇
🔥 Here's what you'll get:

- FAQs (constantly updated) - includes tracking solutions
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And many more.

Grab it now! 👀
Here's what people have been saying about the Augmented Scaling System ⬇ ⬇ ⬇
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31 Jul
"We're back to making 6 figs/month in sales & we're close to hitting 3 ROAS which we've never achieved before!"

Peter had difficulty scaling past a 2 ROAS.

He tried tons of strategies but couldn't find consistent results.

That's when he reached out to us.
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And through in-depth market research, we were able to find just the right messaging...

And create killer ads for his product.
It wasn't long til' we found a handful of winnings ads to scale his account to multiple 6 figures/month.

"It really allowed us to grow the business and focus on other areas that need our attention"

"It really helps us sleep better at night knowing the account is in good hands"
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