10 Lessons I Learned From Making Over 10,000 Facebook Ads In 3 years

[Thread]

I’ve generated roughly $40 million in revenue for my clients.

Along the way, I created over 10,000 ads.

Here’s what I learned…
Lesson #1: Don’t Think In Absolutes

Shocking statistics are great hooks, but not for every ad.

“Learn more” is a great CTA button, but not for every offer.

You never know what will work and what won’t.

That’s why staying open-minded is so important.
Lesson #2: Always Be Testing

As I wrote above, you never know what’s going to work and what’s not.

The only way to find out is by testing.

Make an educated guess, test until you’re profitable, then test even more.
Lesson #3: Creatives Aren’t King (Copy Isn’t Either)

Facebook ads people love making bold claims.

Some of them will even say that copy doesn’t matter.

The truth is that both copy and creatives are crucial, and they both need your attention.
Lesson #4: Videos Beat Images Almost Every Time

Every offer and every audience is different.

That said, the vast majority of my winning ads have had a video element.

Videos capture attention better than images almost every time.

It’s that simple.
Lesson #5: Catch Attention Fast (And Keep It)

If your ad can’t capture your audience in the first three seconds…

They'll just scroll past your ad.

That’s why you need a killer hook.

Try these:

1. Ask a question
2. Present social proof
3. Highlight a shocking statistic
Lesson #6: Nothing Lasts Forever

Some ads absolutely crush it.

They get incredible ROAS which allows you to scale your ad spend and earn more revenue.

Eventually, though, results always dwindle.

That’s why you have to always be updating, testing, and optimizing.
Lesson #7: You Are Not Your Audience

I know what I like in an ad.

But I also know that I'm not writing for myself.

I'm writing for different audiences.

So do all the in-depth research to enter the mind of your ideal customer.

Then, craft an ad that works for them, not you.
Lesson #8: Random Guessing is a Losing Game

Random guessing costs a lot of money.

Studying your audience is practically free.

So spend your time doing in-depth research on your audience.

Time well spent is better than money wasted.
Lesson #9: Proof Is The Ultimate Persuader

Beautifully executed copywriting is great.

A well-done video ad is great too.

But when it comes to persuasion, neither of them wouldn’t be as strong without proof.

Leverage your testimonials, case studies, reviews, and more.
Lesson #10: Mastery Is a Slow Climb

My 100th ad was 10x better than my 1st ad.

My 10,000th ad was 100x better than my 100th ad.

The way to get better at Facebook ads, and everything else in life, is putting one step forward every day until you’re a master.
I used all these experiences to create 15 insanely high-converting templates.

This is your shortcut to creating expert-level ads without spending thousands of hours learning the game yourself.

Click below to learn more:

immarkwilliam.gumroad.com/l/fbcopytempla…
Want to scale your FB ads?

I've been testing & developing the Augmented Scaling System for 4 years which allowed me to generate $30m+ in revenue for my clients.

And now it's available to the public!

Get it here: 👇
gum.co/augmentedscali…

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[LAST CHANCE] Who else wants to join the 8 week FB Ads coaching program?

You have less than 24 hours.

Here's what you'll get:

✅FULL access to me - AMA for 8 weeks.
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✅Expert critique, suggestions, and recommendations based on where you are in your journey
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DM me now to apply.
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MARKET: you won't be able to craft an irresistible offer.
OFFER: you won't be able to create high-converting funnels.
COMPETITORS: you won’t be able to know what works (e.g. messaging, funnel, etc).
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Stalk online groups and communities.

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The price for Augmented Scaling System increases on Monday 11:59 AM EST!

I'll be adding a ton of new content this week you wouldn't want to miss.

Get it now: 👇
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Grab it now! 👀
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"We're back to making 6 figs/month in sales & we're close to hitting 3 ROAS which we've never achieved before!"

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