How I lost over $40K this year on a failed Agency.

A thread.
Let's rewind to November 2020

I quit the Music biz for good after my agency hit $1M total revenue

(read more about that below)

I'm now at a Crossroads

What should I do next?

I have $10K/month rolling in thru royalties

I've mastered systems, lead gen, client relationships and sales

So I said "fuck it".
Nothing to lose, so I started going Hard on Twitter

Did pretty well.

6M+ impressions a month almost right away

I truly changed thousands of lives teaching what I learned 9 yrs in the music biz, taking my agency to $50K+/month & winning 2 big industry awards ImageImageImageImage
On Twitter, opportunities I got became abundant

The social proof, authority, & opportunities u receive

From building a value-based personal brand are incredible

If you're reading this

BUILD YOUR PERSONAL BRAND
Fast forward to January 2021

I opened Shut Down Emails, my cold outreach agency

We got a few clients quick

Came 2nd nature to me after killing it /w cold email in my music agency for so long ImageImageImageImage
But it was tough

I was building the Agency from the GROUND UP

But 80% of my focus was on growing Twitter, putting out 2 products in Jan/March

& building LeadLink (my LinkedIn outreach SaaS we started dev on in Feb)

*LeadLink pics 👇 ImageImageImage
I put out God-Level First Lines Jan 12

VIP Agency Lounge on March 13

Both were successful w raving reviews

GLFL: $56K sales / 91 5* ratings on Gumroad

VIPAL: $35.7K sales (90 tix for $397)

The people loved em ImageImageImageImage
Fast forward - May 2021

Shut Down Emails has 4 clients & 6 employees

I'm the only one really pushing shit forward

Meanwhile opportunities I'm getting from Twitter are mind-blowing
Meeting awesome people like

@VitruvianEpoch @callicrates_ @iamericedge @DONVESH @NickAbraham12 @GRITCULT

Doing deal syndication in the VC world

Putting out digital products (more scaleable than agency since it's a ONE-TO-MANY solution: create once, sell infinite times)
I KNEW my Personal brand

Held the key to my success in 2 ways 🔑

DIRECTLY
- selling products
- building SaaS & launching via personal brand
- coaching/etc

INDIRECTLY
- networking
- deal syndication
- advising other businesses
So I made the Decision to disband Shut Down Emails...

It was TOUGH

but had to be done.

The truth is: Shut Down Emails was struggling

- Delaying client onboarding
- Building systems SLOWLY
- Not getting the best results for clients

NEEDED my full attention to succeed
But I just couldn't do it. I couldn't even give HALF

So I broke it up.

Sadly had to fire my staff

Refunded all 4 clients ALL $$ they paid us

Stung my bank account

But I didn't care... it was the right thing to do
I spent over $55K & 5 months on Shut Down Emails

Monthly payroll was about $11K

But I couldn't let Sunk Cost fallacy cause me to make a stupid decision

I knew SDE's future was bright

But NOT as close to as bright as whatever stems from my personal brand
So I chose to close SDE.

Didn't "announce" it

Didn't even mention it since May

Just quietly closed it

No fanfare.
This isn't new to me

I've failed /w 5+ businesses

Pronto Ads (paid ads for financial advisors) - lost $25-30K in late 2018

Easylease (apartment marketing) - lost over $25K late 2018

Shut Down Sync, Takeover Music (music labels - both failed or cut short)

Now Shut Down Emails
But EVERY TIME I FAIL

it doesn't kill me.

I learn incredibly valuable lessons

And a bigger door ALWAYS opens up.

That's why I welcome failure

It always has a purpose
The only thing I'm ABSOLUTELY PISSED ABOUT is...

what the fuck can I do with the greatest video in the history of mankind now??

Goddamn it
LESSONS LEARNED

1) failure >>> not trying... GLAD i started & failed SDE because i learned so much
2) personal brand is so powerful... everyone should create one
3) don't let sunk cost cloud judgement. evaluate opportunity cost & don't hesitate quitting 1 thing for a better opp
Thanks for reading

2 things

1) Follow me if u want @THETYFRANKEL

I help agency owners scale quick from $0 to $50K+/month

2) Like & reply with your Biggest takeaway from this thread

I'll shoot you my 40 Agency Secrets cheat sheet

👇 Image

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More from @THETYFRANKEL

22 Sep
How LeadLink epically crashed and burned.

From over $80K invested, 1650 waitlist sign-ups, and a bright future.

To dissolving & breaking up, in just 4 months.

A thread. Image
The story starts last January

Israeli dev firm hit me up

They wanted to build a LinkedIn automation SaaS together

-I had the organic audience
- was an authority in the cold outreach space
- JUAR came off God-Level First Lines' success

They had the dev team/experience
SaaS is an AWESOME biz model if u do it right

- have 3-4+ ways of consistently getting customers
- keep customer acquisition & dev costs low
- build a moat filled /w competitive advantages

Profits can be 80-90% on millions $ revenue per year

So of course I was EXCITED
Read 15 tweets
15 Sep
How I'll STILL be paid $120K+/year in 5 years for a business I quit over 10 months ago.

The business model I used to make $1.1M+, win 2 big industry awards, and build a music Empire.

A thread.
FLASHBACK to November 2020

After making over $1M & winning multiple awards in the music biz

I was 3 months & 4 albums deep into what I thought was a big money-making play

Creating the BEST modern music label in music-for-TV/film history

"Uncivilized Music"

This was my Baby.
1 day I spoke to my friends Russ Emmanuel (CEO of Sony/EMIPM) & Daniel Holter (CEO of The License Lab)

They told me something that changed my life

"Ty, it'd take you 5 yrs to break even on Uncivilized or any other label"

See, the thing is

We created & SOLD our music to labels
Read 31 tweets
11 Sep
If you're in marketing, sales, business, Whatever

Study these 'till u know em all by heart

behavioraleconomics.com/resources/mini…
HIGHLY RECOMMEND:

TAKE A BEHAVIORAL ECONOMICS COURSE

I took one on edX 3-4 yrs ago

Still apply the concepts I learned today

Useful is an understatement
This is the REAL 48 laws of powder
Read 4 tweets
18 Aug
Met a 12 yr old Bahraini kid Ahmed balling at the park y’day

By chance he’s in this pic on the right

Told me he wanted to b successful

So I gave him my course Big Money Skill Mastery for free

He finished it in less than 24 hrs

AHMED IS GONNA FUCKING MAKE IT

I have no doubts
Ahmed’s family is rich

But he still has the DRIVE it takes to succeed

At just 12 yrs old

Respect to Ahmed 🤙🏼
Oh ya Ahmed was draining 3s too

I kept telling him “make 2 in a row or it’s luck” and he made it almost every time 😂😂
Read 4 tweets
16 Aug
My 40 Secrets cheat sheet is worth more than a $500 course

I’m giving it away for FREE

Build a $10K a month agency JUST off this...

Just like & reply with an emoji

I’ll DM you the link

RT to share 🚀
ABUNDANCE MENTALITY

“Ty, why do u always give away so much away for free??”

Because my paid shit is THAT much better

And I have sooooo much more ammo

Be ready for the next 3 months 🥂
**must be following me**

Check out this sneak peek

Insane value ahaha
Read 7 tweets
10 Aug
Giving away 3 copies of Big Money Skill Mastery

Take this course & quickly go from nobody to making BIG $$ online

Like & reply your fave emoji

I’ll pick 3 of you to get EXCLUSIVE access before launch

GO 🚀 Image
You’ll get:

10 Skills Guidebook: 100+ page secret guide of 10 high-paying skills

Skill Mastery Calendar: MASTER your skill in a measly 90 days using my unique 4-phase system

I’ll give you the bonuses too worth $600+

🔥
little Sneak peek 👀 ImageImageImage
Read 6 tweets

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