We've built a 67 person remote team that loves to work together while driving $29 million in annual revenue.
Here are 8 ideas we use for building a great culture in a distributed team:
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1. Create a private team stories podcast.
Everyone has the same get to know you conversations starting from zero. Instead interview them about their life story for a private internal podcast.
The whole team can listen and get a head start on building relationships.
2. Build a culture of written, asynchronous communication
This will save so many meetings, avoid people feeling left out if they weren't in the meeting, and protect focused work.
Your team will also be forced to clearly articulate and refine their ideas.
3. Shared “no meeting” days.
Everyone has the same day for focused work each week. Team members can have days that they don’t need to get camera ready (e.g. hair, make-up, etc) if they don’t want to.
At @ConvertKit we do Tuesdays and Fridays, which are wildly productive.
4. Ask "What did you get into this weekend?"
Every Monday morning we have a bot that posts to Slack asking people to share a photo (or a few) from the weekend. It's a great way to get to know co-workers on a personal level and see their families, interests, and lives.
5. Create an automated email sequence for new team members
Explain how you work, where to find important things (like the joke slack channels), fun facts about team members, explain inside jokes, & more.
It's all automated so you can curate their first 30+ days at the company.
6. Host "unsolicited feedback" sessions
This is where a small team (usually 4-8 people) gathers to talk about someone in the hot seat as if they aren't there for 10 min. When it's your turn all you can do is sit & take notes, then you get 5 min to respond.
Here are the prompts:
a) What does this person do that you find remarkable? What do you brag about them to other people?
b) If they were up for the promotion of their career in 6 mo, what would you tell them now to give them the best chance of getting it?
c) Assume you're working with this person for the next 10 years. What behavior isn't a big deal now, but will get really annoying or frustrating over that time?
This results in the best compliments, the most constructive feedback, and a culture of direct, candid conversations.
7. Mandatory fun days
With teams feeling burnt out force everyone to take the same day off. That means you don't have to come back to a mountain of slack messages and emails.
Come back & share a photo.
We're doing a 3 day weekend each month through the end of the year.
8. Schedule S'Ups
We use a bot to pick 3 people at random each week for a 30 min catch up / get to know you call.
A triad means you always get a dynamic group from a cross section of the team. This builds relationships and breaks silos across product, eng, ops, growth, etc
Don't let anyone tell you company culture is defined by free lunches and ping pong tables.
It's a culture of trust, clear feedback, focused work, meaningful connection, and a shared mission.
If you think you'll use some of these tips, share the first tweet to help more companies build intentional cultures:
Also, we're hiring at @ConvertKit. If you want to join a remote-first company (rather than remote-forced) we'd love to have you consider a role with us:
At a team retreat we divided our team into groups of 4 with one goal: give away $10,000 in $100 at a time.
With 50 people on the team that meant each group had to find about 12 charities to support. Then we regrouped to share who we donated to & why.
What followed were the best stories that made for connection points:
Someone donated to education grants because they were first in their family to go to college.
Cancer research because they'd lost a loved one.
Pet rescue because that's where they'd found a best friend.
...and so many more.
$100 isn't that much, so it would be fair to argue the money would be better donated to a single charity, but our main goal was life stories and points of connection.
Give it a try with your team. You'll all get a peek into what your coworkers value & why.
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I’m excited to announce we just acquired @SparkLoopHQ which is going to allow creators to make a living in a totally new way.
Here’s why this acquisition is a game changer for the creator economy:
SparkLoop’s Partner Network is the #1 newsletter growth platform.
After building a deep integration, we got so excited about the potential, we decided to bring them into the ConvertKit family to build the largest advertising network for creators.
Here’s why this is so exciting:
Traditionally, creators spend money on advertising to grow faster.
But this is inefficient and expensive. You try to get people to click an ad to go to a landing page. Only a few subscribe, and only some subscribers become engaged.