As the Wayfair conspiracy goes viral again on TikTok, I want to examine the culture of conspiracy theories on the platform.
Conspiracy theories aren’t just occasional, random videos on TikTok, there is an entire creative economy which supports them.
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The creator in this case is “tythecrazyguy” who has 3.7 million people who follow him for his “conspiraTEA” content which has racked up nearly 100 million likes.
You’ll notice he has management as well as sponsorships.
Ty turns dangerous and often hateful conspiracy theories like flat earth, hollow earth, Illuminati, satanic sacrifice, etc. into catchy, palatable content for a younger, more progressive audience.
I also want to highlight that Ty isn’t a ring wing account. He’s openly gay, celebrated Biden’s victory, and follows leftist creators. However, he (seemingly unknowingly) takes far right jargon and conspiracies and repackages them for young progressives.
When I say conspiracy theories are popular on TikTok, that’s an understatement. The major hashtags alone have more total views than there are humans on the planet.
Ty is profiting from sponsorships and likely TikTok’s creator fund so he’s financially incentivized to keep digging deeper and deeper, finding more conspiracies, so he can make more content.
Behavior reinforced by the people in management who are also invested in his success.
Ty is just one example of a TikToker who has been rewarded for promoting conspiracy theories and incentivized to continue.
His success isn’t exceptional, it’s a symptom of an economy that rewards clickbait content which attracts attention. Regardless of the harm it causes.
Ugh *right* wing. There’s always one typo.
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Alongside stories about TikTok being flooded with Ukraine war footage, I’m seeing academics say “TikTok has never been used this way before.”
This is false and it says much more about how academics & journalists have regarded TikTok than it says about the app.
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1/ Stop saying TikTok is “usually just an app for memes and dancing, not serious issues.” Remember when TikTokers supposedly trolled a Trump rally? That was 21 months ago.
TikTok's been a political tool for as long as it's been used by people who care about political issues.
2/ TikTok has never experienced conflict *at this scale* but it has experienced lots of conflict.
For instance, during the Taliban takeover of Afghanistan we saw this sort of on-the-ground footage going viral on TikTok.
The Great TikTok School Shooting Panic of 2021 happened today. This was quite the cocktail of anxiety, and misinformation. Also a fundamental misunderstanding of both TikTok and the causes of violence.
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The origin of the hoax is unknown but there is no evidence of an original threat.
The earliest mention I've found is from Citrus County School District in Florida. On December 14th students reported a TikTok which warned of a school shooting at their middle school.
There seems to be a confusion between a warning and a threat. The videos feature a warning about these alleged shootings but don’t include any evidence of a threat. Still, the two words are being used often interchangeably.
Very niche “brands being in on the joke” TikTok analysis thread:
It’s possible that you’ve noticed giant brands on TikTok have changed their logos. NASCAR, Ocean Spray, Tinder, the Washington Post, Tampax, and even TikTok itself have all changed their profile pictures.
This all stems from user @/emilyzugay who has made a series of very viral satirical videos which re-design major brands logos. (The joke is that she designs them horribly. They are good videos and she’s hilariously apathetic).
For the brands changing their profile pictures, it’s great publicity. It makes their mega-corporations appear silly, in-on-the-joke, and capable of laughing at themselves.
In fact it’s such good publicity, virtually every brand is BEGGING her to do their logo next.
The way true crime turns real people’s trauma into entertainment for profit is already disgusting. But watching it unfold in real time with Gabby Petito’s case is nauseating.
So let’s explore TikTok users’ unhealthy obsession with her disappearance.
I first encountered “Gabby is missing” content in a TikTok livestream on Tuesday afternoon. At that time the hashtag “GabbyPetito” had 1.4 million views.
By Wednesday (yesterday) afternoon the hashtag had exploded to 9.7 million views.
The hashtag is currently at 38.3 million views (it has gained more than a million since I started working on this thread)
Some Nazi’s have made a copycat version of my Conspiracy Chart.
I’m not going to post it but in this thread, I’ll break down some of the things it says and provide resources to counter the dangerous myths they are circulating.
The biggest text in the top tier is a denial of the number of Jewish people who died during the Holocaust.
Here’s a resource from @HolocaustMuseum. They have an entire online Holocaust Encyclopaedia with well researched, accurate information and numbers. ushmm.org/learn/holocaust
They claim that the federal reserve is a scam set up by the Rothchilds.
Here is an article by @BrianCathcart that explains the history of the Rothchild Libel (which is over 200 years old and based on an antisemitic pamphlet) independent.co.uk/news/uk/home-n…