Nathan Barry Profile picture
Sep 29, 2021 17 tweets 7 min read Read on X
Have you ever had someone apply to a job who seemed too good to be true?

For the last 18 months we've had dozens of fake applications to our roles. All with stellar resumes, all created by the same person (we think).

The level effort is insane.

⬇️
It started when @BarrettABrooks and I were recruiting another board member. We got a DM on twitter that seemed interesting, but.. odd.

No Twitter profile. The website just looks like this.
We figure, "what the hell" and take the call from the car when Barrett is in Boise visiting the next day.

Emily tells a compelling story touching on points we care about (high revenue growth, small team, etc), but it lacks substance. How is she doing $50M ARR without a site?
She promises to follow up with details over email. Barrett and I exchange a weird look and say we look forward to that.

Here's what she follows up with:
I'd never had a fake applicant before. And especially not for a board seat. What's the long game? Con us into giving her advisor equity?

I'm always fascinated by the mechanics of sophisticated fraud and scams, but this one doesn't make sense.

We laughed it off and move on.
Then 2 weeks later I get another DM, Riley Pennington is interested in joining our advisory board.

She works for Gigasavvy, which is a legit agency in LA with a great portfolio...
But there's nothing to connect Riley Pennington to this company. I ask her about it and she sends a bunch of short blogspot posts that vaguely tie her to working there.

Her Twitter profile is brand new, but hey, at least she has great taste in who to follow.
Oh yeah, and I do a reverse image search on her photo and... turns out she stole it from a PM at Shopify named Sara.
Just four days later Brooke Mason reaches out. I don't reply right away and Brooke is a little snappy saying "I would like a reply rather than being ignored."

Now Brooke is a real person who runs a creative agency, but this Twitter account is just stealing a lot of her graphics.
I decide, screw it. Let's see where this goes.

Turns out she doesn't want to send over her financial information. I don't understand why!

That thread goes cold.
But wait, Emily Thorpe reaches out again! It's been a month since we last talked to her and in that time she launched the new website for Branth AND they got acquired by Atlassian. It's been a big month!

🍾 Champagne all around! 🎉
There are a couple more fake people who reach out to join our board, but we ignore them all.

But here's the crazy thing: for the next 18 months we've received fake applications in the same style for every single job listing we've posted.

At least 50 fake personas created.
They always come with a resume, cover letter (of varying levels of quality), matching email address. About half of them have a linkedin profile created.

The work history is always relevant featuring companies like InVision, Github, Intercom, & more.

Here's an example:
Finally we just had to get on a video call with this person. Elizabeth on our team got her on a call and said:

"It was...sad. I think she might have had some sort of mental illness."

From what Elizabeth describes it matched the Emily Barrett and I talked to.
We thought after she was called out on the call the fake applications would stop, but after about a month we got our next one—and another—and another.

It's been 18 months since our first encounter and we got a new fake application this morning.

So much work. So little return.
Some days I think it has to be @delk, @Matth3wMarshall, or @JamesClear trolling us (I'm pretty sure they have nothing better to do).

Is there some scam here that I'm missing? Have you encountered the same thing at your company? Will this haunt us for the rest of our lives?
Someone sent us this post as well, which is equally ridiculous and somewhat related:

Interviews as product marketing
shkspr.mobi/blog/2021/07/n…

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More from @nathanbarry

Jun 6
Big news: We’re rebranding!

ConvertKit is becoming Kit.

Read on for why it’s more than just a name change…
The creator economy has evolved a lot since ConvertKit began 11 years ago. And we’ve evolved with it.

Our platform has grown far beyond helping creators convert audience members into customers.

We now help you connect, grow, automate, launch, create, earn and so much more.
As Kit, our product philosophy is all about scalability and giving you actionable insights to grow your business.

Each creator business is unique, so the features in your Kit can be tailored just for you.

Besides making improvements to the features you love, we’re doing more…
Read 14 tweets
Apr 18
In the last 7 years, we’ve paid $6.9 million in profit sharing to the ConvertKit team.

While most companies hope to return money to shareholders in a moonshot acquisition, we’ve created a unique model to help our team think like owners.

Here’s how our compensation model works:
Our mission is to help creators earn a living. That’s why ConvertKit exists.

My personal mission extends beyond that—I want everyone in my life to have the opportunity to become financially independent.

That means everyone at ConvertKit should have a path to financial freedom.
VC-backed startups tend to go all in on equity and an exit as the path to financial freedom.

Bootstrapped companies (e.g. MailChimp, Basecamp) don’t give out equity and instead focus on paying high salaries.

Neither model is ideal for team members.
Read 20 tweets
Oct 11, 2023
In 2021, Spotify reached out to buy @ConvertKit for hundreds of millions.

I said no.

Instead we came up with an innovative way to get liquidity for our team:
ConvertKit is an email marketing platform for creators.

I started it in 2013 with a goal to solve my frustrations with other email tools.

When it grew, I figured I’d sell it after a year or two.

Then I fell in love with our product, team, & customers.

I never wanted to sell.
Founders like DHH and Jason from Basecamp said that equity in a private company doesn’t have value if you aren’t going to sell.

I’d learned so much from them and that logic made sense, so once I decided not to sell I didn’t issue equity to the team.
Read 18 tweets
Jul 21, 2023
Becoming a creator will change your life.

Here are 13 tips to make the switch from a consumer to a creator:
Set a Daily “Make Something” Goal

Grab a sticky note and write “make something today--stick it to your computer monitor.

Your goal is simply to make something--anything--every single day.

Set the bar low and make it achievable.

Creation will start to become a habit.
Document What You Make

Start documenting your daily creation.

Post it online with a few sentences about what it means to you.

Was it an idea floating around in your head for months? A mini essay you've been meaning to write? Code that you finally figured out?

Document it.
Read 15 tweets
Jun 23, 2023
I made $37,000 in the first month of selling my ebook.

But I almost made a $10,000+ mistake.

Here’s a lesson on pricing that’ll make you thousands:
In 2012, I launched my first product, The App Design Handbook.

But in a hurry to get the product out the door, I almost made a costly mistake…

It’s a mistake I see entrepreneurs make every single day.
It’s not charging too little for your product.

(Although this is a common mistake as well)

It’s only having one price for your product!
Read 17 tweets
Jun 9, 2023
I’m excited to announce we just acquired @SparkLoopHQ which is going to allow creators to make a living in a totally new way.

Here’s why this acquisition is a game changer for the creator economy: Image
SparkLoop’s Partner Network is the #1 newsletter growth platform.

After building a deep integration, we got so excited about the potential, we decided to bring them into the ConvertKit family to build the largest advertising network for creators.

Here’s why this is so exciting: Image
Traditionally, creators spend money on advertising to grow faster.

But this is inefficient and expensive. You try to get people to click an ad to go to a landing page. Only a few subscribe, and only some subscribers become engaged.

There are two big problems with this: Image
Read 10 tweets

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