Siddharth Mohan Profile picture
Sep 30, 2021 10 tweets 5 min read Read on X
The Twitter header photo is the most underutilized asset

I’ve followed many within seconds - solely due to their banner

I realized, I am losing opportunities without a customized header photo

Put your header photo to work!

Here are 7 banners I learnt from to create mine...🧵
1/ @dharmesh

Why I followed within seconds -

• Established credibility immediately
• Content topics clearly visible (and relevant to me)
• Super friendly/approachable tone

Bonus: Have a lot of inspiration for my V2 header banner!
2/ @abarrallen

I was already following Allison. I sent her banner to my designer.

Why?

• Elevator pitch is precise
• Great visual design highlighting the product value
3/ @JamesClear

Believe it or not - I found @JamesClear and Atomic Habits on Twitter.

Bought the book, implemented several Atomic Habits,

But it all started from the Twitter banner. The banner speaks for itself!
4/ @immad

I took a lot of inspiration from this one.

• Clear and concise tag line
• Product image complementing the tag line
5/ @beondeck

Why I followed within seconds -

• Headline copy was too good,
• Resonated - Made me ask myself (who are the other ambitious people who are growing together?)

Followed, applied and now accepted to @beondeck ODS program!
6/ @mar15sa

Why I followed within seconds -

• Clean design
• Value proposition clearly highlighted
• Content topics visible

Followed, later joined her cohort based course.
7/ @heyblake

Why I followed within seconds -

• Highlighted very relevant information that matched my interest - CMO of a marketing company building in public.
• Clean visual design
tl;dr:

Put your header photo to work!

Sharing my learnings to pay it forward.

If you enjoyed this, follow me @siddharthm83 to follow my story:

1. How I am leveraging Twitter
2. Building a remote-first company
3. How I am building Yembo to $20M in ARR
If this thread was helpful, RT it to pass it along.

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More from @siddharthm83

Jan 22, 2022
I made every mistake as a first-time founder.

Here are the 10 big ones you absolutely shouldn't make 👇
1/ Hiring terrible people

One of my first hires was not just mediocre, but really terrible.

This person lied to our faces, was passive-aggressive, and demotivated everyone else.

Company survival is at stake - The first few employees that join a company really matter.
2/ Not firing terrible people soon enough

I had a sales coach and an executive coach. Both repeatedly counseled me to fire someone.

I had never fired anyone, felt uncomfortable to execute, and secretly hoped this person will improve.

My learning: They never do.
Read 12 tweets
Jan 12, 2022
Within 3 years at Yembo:

A former bartender → Leading our software design
A former personal trainer → VP of Customer Success

How did they do it?

Here are 7 characteristics that I see in people who skyrocket their career:
1/ Use hard work as a competitive advantage

In a startup, time is the enemy, so hard work is a potent weapon.

"Work smart, don't work hard" is terrible advice.

If you are a knowledge worker, ambitious & building the future, there is no reason why you can't do both.
2/ Bring a deep sense of responsibility

Make this inherent/innate within yourself.

Feel so much responsibility that you don't want to let your peers down.

This characteristic will result in a "do whatever it takes" mindset to solve a problem that will make you successful.
Read 10 tweets
Jan 5, 2022
7 reasons why I see talented people stumble in their careers:
1/ Being a pessimist

Pessimists will always find a reason why things won't work and hence don't put in the effort

They make their beliefs self-fulfilling. Other smart people don't want to work with them
2/ Being narcissistic

Building a company is a team sport, not an individual sport

Narcissistic people poison the well. Team morale suffers, progress suffers
Read 10 tweets
Jan 3, 2022
Reflections on 2021. My top 5 successes and top 5 regrets:
1/ Speaking to my mom & grandfather every other day

We speak on the Facebook portal during my 3. y.o's dinner time. Has been great having them watch their grandson grow
2/ Reading to my 3.y.o almost every day

Has been amazing watching his vocabulary grow. I'll be 80 and still remember this.
Read 12 tweets
Nov 21, 2021
I grew Twitter followers from 0 → 5,000 in 2 months (despite a brutal work schedule)

Surprisingly, I only tweeted ~once/week.

Here are the 8 leveraged activities that helped me get there (that anyone can replicate)👇
1/ Answer your "The Why" Question. Make it your north star.

Many people don't have to build an audience (and that's ok)

Some people do.

Find your clear reason why you need to and write it down. Here is mine👇
2/ Write threads

Threads help tell a story. People love stories.

If that isn't a sufficient reason, the Twitter algorithm prefers threads too!👇
Read 13 tweets
Nov 15, 2021
SaaS revolutionalized how software is built, delivered, and consumed.

But, 99% of the people in SaaS don't realize SaaS itself is getting disrupted.

Huge career implications.

Here is what anyone working in software should know 👇 vertical saas eating horizontal saas
Most of the SaaS companies today are Horizontal SaaS (hSaaS).

In 10 yrs, many such companies will be disrupted by Vertical SaaS (vSaaS).

✅ Pick Vertical SaaS for career growth

Here's why👇
1/ hSaaS vs vSaaS - the difference?

hSaaS - Generic software that mainly solves 1 problem and serves multiple industries. Eg - CRM, Payroll software

vSaaS - Highly specific solution that serves 1 niche industry and focuses on workflow automation. Eg - Veeva @ $600M ARR
Read 14 tweets

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